Idea Generation and Fueling Your Content Marketing Machine

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How to generate content ideas and fuel your content marketing machine inside Kapost.

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Idea Generation and Fueling Your Content Marketing Machine

  1. 1. Wednesday Webinar:Idea Generation & Fueling Your Content Marketing Machine t: @Kapost Join the conversation #WedWebinar Please type any questions in the chat during the webinar
  2. 2. Agenda1.  How do I generate enough ideas to keep my content marketing machine running smoothly?2.  Where can I turn for ideas outside of my marketing team?3.  Can I manage and store ideas inside Kapost?4.  How do I involve my whole team in content ideation inside Kapost?5.  How do I determine if my content ideas are worth moving to production? #WedWebinar
  3. 3. How do I generate enough ideas to keep my content marketing machine running smoothly?•  (Last month) Mapping out Personas and Buying Stages- strategy•  Finding the “Sweet Spot” for Idea Generation #WedWebinar
  4. 4. Where can I turn for ideas outside of my Marketing Team? Remember Top of Funnel content should not discuss your product! Focus on customer challenges and interests… “Sweet Spot” 1. Engage your Organization #WedWebinar
  5. 5. Where can I turn for ideas outside of my Marketing Team? 2. Social Listening #WedWebinar
  6. 6. Where can I turn for ideas outside of my Marketing Team? 3. Buyer Interviews #WedWebinar
  7. 7. Where can I turn for ideas outside of my Marketing Team? 1. Engage your organization 2. Social Listening 3. Buyer Interviews #WedWebinar
  8. 8. Can I manage and store ideas inside Kapost? #WedWebinar
  9. 9. Can I manage and store ideas inside Kapost? #WedWebinar
  10. 10. Can I manage and store ideas inside Kapost? #WedWebinar
  11. 11. How do I involve my whole team in content ideation inside Kapost? #WedWebinar
  12. 12. How do I determine if my content ideas are worth moving to production? #WedWebinar
  13. 13. Q+A #WedWebinar

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