How to Work with Designers (Without Them Hating You)

3,084 views
2,727 views

Published on

With the rise of content marketing, has come a growing need for great visual design. Which means you need great design talent. For the sake of a positive work environment, we've gathered some advice for maintaining solid, productive relationships with designers.

Published in: Design, Business

How to Work with Designers (Without Them Hating You)

  1. 1. Howtowork withDesigners...
  2. 2. ...withoutthem hatingyou.
  3. 3. Foralongtime,creativity inB2Bmarketingseemedlost.
  4. 4. "Content"meant aseriesof boringwhitepapers andgeneric lookingPowerPoints.
  5. 5. Then came MARKETING CONTENT (AS WE NOW KNOW IT)
  6. 6. NOW MARKETING MUST BE HIGHLY VISUAL TO STAND OUT
  7. 7. NOW MARKETING MUST BE HIGHLY VISUAL LIKE THIS...
  8. 8. Butgreatdesign can'tbeautomated.
  9. 9. Soyouneedtowork with creativetalent.
  10. 10. Herearesomepracticaltips onworkingwith designers,fromdesigners.
  11. 11. JAMIE LEACH DESIGNER | GOOGLE SPIRIT ANIMAL: FOX I REALLY LOVE IT WHEN: "I love it when clients help you paint the entire picture. My job as a designer is to help identify the problem, and then solve for it. When clients thoughtfully answer questions, giving you as much information as possible, it's awesome." - @jamiekleach
  12. 12. JAMIE LEACH DESIGNER | GOOGLE SPIRIT ANIMAL: FOX I REALLY HATE IT WHEN: "I hate it when clients try to solve the problem they hired me to solve. This comes in many forms, but it's usually them pixel-pushing me, or back-seat art directing me." - @jamiekleach
  13. 13. "Good design alters expectations and opens up mental doorways. Unexpected experience = intrigue. Let designers take risks, even when they initially grind against preconceived 'needs' for a project." Ryan Ruehlen Media Artist/Professor University of Colorado at Boulder "I love working with someone who understands the time & effort that goes into creating a project and sets out to understand my workflow & design process." Matt Sobieray Web Developer Kapost
  14. 14. MICHAEL BENNETT ART DIRECTOR | CLEAR CHANNEL MEDIA SPIRIT ANIMAL: RHINO I REALLY LOVE IT WHEN: "I know it's awful general, but I love it when clients have a clear idea of their goals and expectations." - @badbutch
  15. 15. MICHAEL BENNETT ART DIRECTOR | CLEAR CHANNEL MEDIA SPIRIT ANIMAL: RHINO I REALLY HATE IT WHEN: "I hate it when a client asks for you to 'make it look like this, but different.'" - @badbutch
  16. 16. "Be clear about what you want, trust the designer's decisions, and don't be afraid to look stupid if there is something you don't understand." Kaz Strankowski Creative Director BLK DIAMOND
  17. 17. BLAIR STAPP GRAPHIC DESIGNER | ANTHEM BRANDING SPIRIT ANIMAL: NARWHAL I REALLY LOVE IT WHEN: "I love it when clients are clear with what they want and/or are open to experimentation, and to the designer leading the process." - @blairalyse
  18. 18. BLAIR STAPP GRAPHIC DESIGNER | ANTHEM BRANDING SPIRIT ANIMAL: NARWHAL I REALLY HATE IT WHEN: "I hate it when clients need a lot of time- consuming changes, yet expect the same deadline and quote." - @blairalyse
  19. 19. "I love it when client cares about and stays engaged in the process." Mike Hari Photographer fadeout foto "I love it when clients can tell me exactly what they want or at least what their expectations are." Sarah Scott Photographer Cornerstone Photography "What makes me happy is when clients are concise and purposeful in their instructions." Jacob Collins Videographer Kapost
  20. 20. MARK PECK WEB DESIGNER OF INTERNET THINGS | KAPOST SPIRIT ANIMAL: RAINICORN I REALLY LOVE IT WHEN: "I get through a review process with minimal, relevant feedback and the project keeps moving." - @doodlemarks
  21. 21. MARK PECK WEB DESIGNER OF INTERNET THINGS | KAPOST SPIRIT ANIMAL: RAINICORN I REALLY HATE IT WHEN: "When a client takes something that was once beautiful and forces me to create a frankenstein of a website." - @doodlemarks More on that: http://theoatmeal.com/ comics/design_hell
  22. 22. Nowyouhaveaplatefull ofpractical advicefor workingwith designers. Get to Know Who You’re Working With Map Out What You Want Ahead of Time... …But Be Flexible Explain What You Want to Convey Set Realistic Deadlines Know When and How to Communicate REMEMBER:
  23. 23. For moredetailedtips, tools, andquotesfromdesigners, clicktheprettytextbelowtoRead "HowToWorkWithDesigners (WithoutThemHatingYou)" ontheKapostContentMarketeer.
  24. 24. THANKS!

×