HOW TOBuild & Operate      -A-    Content    Marketing    Machine                  Add to Cart    Start Trial             ...
Marketing Must Generate Leads & Opportunities  The Internet has put the Buyer in control.  70% of the Buying Cycle is comp...
CONTENT MARKETING IS CRITICAL TO LEAD       OPPORTUNITY GENERATION  SEO        Social Media   CONTENT                     ...
But most Marketers struggle with          content marketingAll Marketers know that they need to become publishers, but few...
Content Marketing Takes Process,                     Tools, Practices to SucceedLike any business operation (e.g. CRM for ...
1                                       pLaN                                  2The          3                             ...
11    pLaN                                              pLaN                                                 22    tEaM   ...
11    pLaN                                              pLaN                                                 22    tEaM   ...
11    pLaN                                              pLaN                                                 22    tEaM   ...
11    pLaN                                              pLaN                                                 22    tEaM   ...
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11    pLaN                                              pLaN                                                 22    tEaM   ...
1    Plan
2    Team
3    Ideas
4    Production
5   Audience Development
6    Conversion    Add to Cart   Start Trial
7                      Analysisart     Start TrialSubmit Form
Thanks!toby@kapost.com     @tobymurdockwww.kapost.com      @kapostmarketeer.kapost.com @tcmarketeer
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How To Build and Operate a Content Marketing Machine

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Kapost presentation helping marketers understand how they can become publishers.

How To Build and Operate a Content Marketing Machine

  1. 1. HOW TOBuild & Operate -A- Content Marketing Machine Add to Cart Start Trial Submit Form
  2. 2. Marketing Must Generate Leads & Opportunities The Internet has put the Buyer in control. 70% of the Buying Cycle is complete before Sales is contacted. Marketing must generate leads and nurture them into opportunities.
  3. 3. CONTENT MARKETING IS CRITICAL TO LEAD OPPORTUNITY GENERATION SEO Social Media CONTENT MARKETING GENERATES 3X MORE LEADS THAN TRADITIONAL MARKETING
  4. 4. But most Marketers struggle with content marketingAll Marketers know that they need to become publishers, but few are doing it well. 60% 40% 20% Robust Assessing Not on Content /Improving agenda Marketers Content Marketing – Source: Aberdeen
  5. 5. Content Marketing Takes Process, Tools, Practices to SucceedLike any business operation (e.g. CRM for Sales), content marketing requires processes, best practices tools (Top 20% of Performers) BEST - IN - CLASS MARKETERS are 86% more likely to use Content Marketing Tools, Processes, Best Practices than LAGGARD MARKETERS (Bottom 30% of Performers) – SOURCE: ABERDEEN
  6. 6. 1 pLaN 2The 3 tEaM iDeaSContent 4 pRoDucTioNMarketingMachine 5 aUdIenCe dEvEloPmEnt 6 cOnVerSioN mEaSurE oPtImiZE Start Trial Add to Cart 7 Submit Form
  7. 7. 11 pLaN pLaN 22 tEaM 3 tEaM3 iDeaS iDeaS 4 pRoDucTioN4 pRoDucTioN5 aUdIenCE dEvEloPmEnt 5 aUdIenCe6 cOnVerSioN dEvEloPmEnt7 aNaLysIS 6 mEaSurE cOnVerSioN oPtImiZE Start Trial Add to Cart Add to Cart Start Trial 7 Submit Form Submit Form
  8. 8. 11 pLaN pLaN 22 tEaM 3 tEaM3 iDeaS iDeaS 4 pRoDucTioN4 pRoDucTioN5 aUdIenCE dEvEloPmEnt 5 aUdIenCe6 cOnVerSioN dEvEloPmEnt7 aNaLysIS 6 mEaSurE cOnVerSioN oPtImiZE Start Trial Add to Cart Add to Cart Start Trial 7 Submit Form Submit Form
  9. 9. 11 pLaN pLaN 22 tEaM 3 tEaM3 iDeaS iDeaS 4 pRoDucTioN4 pRoDucTioN5 aUdIenCE dEvEloPmEnt 5 aUdIenCe6 cOnVerSioN dEvEloPmEnt7 aNaLysIS 6 mEaSurE cOnVerSioN oPtImiZE Start Trial Add to Cart Add to Cart Start Trial 7 Submit Form Submit Form
  10. 10. 11 pLaN pLaN 22 tEaM 3 tEaM3 iDeaS iDeaS 4 pRoDucTioN4 pRoDucTioN5 aUdIenCE dEvEloPmEnt 5 aUdIenCe6 cOnVerSioN dEvEloPmEnt7 aNaLysIS 6 mEaSurE cOnVerSioN oPtImiZE Start Trial Add to Cart Add to Cart Start Trial 7 Submit Form Submit Form
  11. 11. 11 pLaN pLaN 22 tEaM 3 tEaM3 iDeaS iDeaS 4 pRoDucTioN4 pRoDucTioN5 aUdIenCE dEvEloPmEnt 5 aUdIenCe6 cOnVerSioN dEvEloPmEnt7 aNaLysIS 6 mEaSurE cOnVerSioN oPtImiZE Start Trial Add to Cart Add to Cart Start Trial 7 Submit Form Submit Form
  12. 12. 11 pLaN pLaN 22 tEaM 3 tEaM3 iDeaS iDeaS 4 pRoDucTioN4 pRoDucTioN5 aUdIenCE dEvEloPmEnt 5 aUdIenCe6 cOnVerSioN dEvEloPmEnt7 aNaLysIS 6 mEaSurE cOnVerSioN oPtImiZE Start Trial Add to Cart Add to Cart Start Trial 7 Submit Form Submit Form
  13. 13. 11 pLaN pLaN 22 tEaM 3 tEaM3 iDeaS iDeaS 4 pRoDucTioN4 pRoDucTioN5 aUdIenCE dEvEloPmEnt 5 aUdIenCe6 cOnVerSioN dEvEloPmEnt7 aNaLysIS 6 mEaSurE cOnVerSioN oPtImiZE Start Trial Add to Cart Add to Cart Start Trial 7 Submit Form Submit Form
  14. 14. 1 Plan
  15. 15. 2 Team
  16. 16. 3 Ideas
  17. 17. 4 Production
  18. 18. 5 Audience Development
  19. 19. 6 Conversion Add to Cart Start Trial
  20. 20. 7 Analysisart Start TrialSubmit Form
  21. 21. Thanks!toby@kapost.com @tobymurdockwww.kapost.com @kapostmarketeer.kapost.com @tcmarketeer
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