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How Marketing Can Be a Better Date
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How Marketing Can Be a Better Date

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Presented by Jesse Noyes, Director of Content Marketing at Offerpop, during Content Marketing Bootcamp San Francisco. #contentcamp

Presented by Jesse Noyes, Director of Content Marketing at Offerpop, during Content Marketing Bootcamp San Francisco. #contentcamp

Published in: Education

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  • 1. How Marketing Can Be A Better Date Hint: It Involves Content
  • 2. MARKETING IS ABAD DATE.!
  • 3. 1. Educate!
  • 4. 1. Educate!2. Return to! Story!
  • 5. 1. Educate!2. Return to! Story!3. Re-think! Content!
  • 6. 75% of business executives wantmarketers to curb the sales pitch.!
  • 7. 86% of people skip TV ads.!
  • 8. 91% of email users haveunsubscribed from a company email.!
  • 9. Lead with your knowledge, not your product.!
  • 10. Be Direct!
  • 11. Be Direct!
  • 12. Be Direct!
  • 13. Behind every solution is a problem.!
  • 14. What is a Story?!
  • 15. What is a Story?!It’s not a mission statement.!
  • 16. What is a Story?!It’s not a mission statement.! It’s not a timeline.!
  • 17. What is a Story?!It’s not a mission statement.! It’s not a timeline.! It’s not a case study.!
  • 18. Character. Conflict. Resolution.!
  • 19. How the Media Defines a Story!
  • 20. How the Media Defines a Story!
  • 21. How the Media Defines a Story!
  • 22. “Act Like a Publisher.”!
  • 23. You’re Not a Publisher
  • 24. He Is
  • 25. Editors Wanted!
  • 26. Reporters Wanted!
  • 27. Storytellers Wanted!
  • 28. What’s Your Story?!jesse.noyes@offerpop.com
 @noyesjesse"
  • 29. Content Marketing Bootcamp February 21, 2013 San Francisco, Californiahosted by