0
It’s something you
must do.
You think,
“Maybe if I close my eyes,
it will go away.”
What is it about
content audits
that scares so many
marketers?
There are 5 main reasons
WE SHUDDER AT THE THOUGHT
OF A CONTENT AUDIT.
(1) It feels like searching
for ghosts.YOUR CONTENT IS BURIED ACROSS FOLDERS,
INBOXES, SOCIAL CHANNELS, AND YOUR
WEBSITE.
(2) No consistent
cataloguing means
NAMING CONVENTIONS, METRICS,
PERSONAS, AND THEMES MORPH
INTO A MONSTER.
(3) Those manual audits
suck the life out of you...
OR AT LEAST THE HOURS OUT OF YOUR DAY.
(4) Like a scary clown,
UNEXPECTED PROBLEMS POP UP AND
HEAP MORE ONTO YOUR PLATE.
5) Worst of all,NO ONE KNOWS WHAT TO DO WITH THAT
GIANT BLOB OF A SPREADSHEET YOU MADE.
But it’s time
to face your fears.
...And slay this beast of a
project.
HERE ARE 3 STEPS
to content audit
domination:
(1) Get that wayward
content—spread across the
interwebs—in one spot.
Find all the places your
content creeps-LIKE YOUR COMPANY WEBSITE, BLOG, YOUTUBE
CHANNEL, MARKETING AUTOMATION SOFTWARE,
A...
(2) Organize past
content, and set a
standard for everything
moving forward.
Identify the most important
fields for every asset—
LIKE TITLE, PUBLISH DATE, URL, SHORT
DESCRIPTION, TOPIC, PERSONA, BUYI...
(3) Design a strategy
for evaluating content.
Mark fantastic content to
repurpose, outdated content
to refresh, and irrelevant
assets to kill off.
Take control of your content—
and what it’s saying about your
brand to potential buyers—
AND ESTABLISH PROCESSES FOR LONG-...
Still sound scary?
MEET YOUR NEW HERO:
The Content Auditor.
INSTEAD OF DOING A MASSIVE,
MANUAL SEARCH FOR ASSETS,
the Content Auditor
pulls everything into
one place.
Here’s how it works:
(1) Type in the url you want to pull content
from (website, blog, etc.).
(2) Sit back as the auditor pulls in all
associat...
It’s like a secret weapon,
squashing your audit fears
and wrangling your content.
Ready? Unleash the
Content Auditor.
Click Here
TO START YOUR AUDIT
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Don't Fear the Content Audit
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Don't Fear the Content Audit

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Content audits are a painstaking, time-consuming process. But they don't have to be.

Check out the new Content Auditor, a free tool that makes content easy to find, categorize, and analyze: http://contentauditor.com/

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Transcript of "Don't Fear the Content Audit"

  1. 1. It’s something you must do.
  2. 2. You think, “Maybe if I close my eyes, it will go away.”
  3. 3. What is it about content audits that scares so many marketers?
  4. 4. There are 5 main reasons WE SHUDDER AT THE THOUGHT OF A CONTENT AUDIT.
  5. 5. (1) It feels like searching for ghosts.YOUR CONTENT IS BURIED ACROSS FOLDERS, INBOXES, SOCIAL CHANNELS, AND YOUR WEBSITE.
  6. 6. (2) No consistent cataloguing means NAMING CONVENTIONS, METRICS, PERSONAS, AND THEMES MORPH INTO A MONSTER.
  7. 7. (3) Those manual audits suck the life out of you... OR AT LEAST THE HOURS OUT OF YOUR DAY.
  8. 8. (4) Like a scary clown, UNEXPECTED PROBLEMS POP UP AND HEAP MORE ONTO YOUR PLATE.
  9. 9. 5) Worst of all,NO ONE KNOWS WHAT TO DO WITH THAT GIANT BLOB OF A SPREADSHEET YOU MADE.
  10. 10. But it’s time to face your fears.
  11. 11. ...And slay this beast of a project.
  12. 12. HERE ARE 3 STEPS to content audit domination:
  13. 13. (1) Get that wayward content—spread across the interwebs—in one spot.
  14. 14. Find all the places your content creeps-LIKE YOUR COMPANY WEBSITE, BLOG, YOUTUBE CHANNEL, MARKETING AUTOMATION SOFTWARE, AND SLIDESHARE ACCOUNT.
  15. 15. (2) Organize past content, and set a standard for everything moving forward.
  16. 16. Identify the most important fields for every asset— LIKE TITLE, PUBLISH DATE, URL, SHORT DESCRIPTION, TOPIC, PERSONA, BUYING STAGE, VIEWS, SOCIAL SHARES...
  17. 17. (3) Design a strategy for evaluating content.
  18. 18. Mark fantastic content to repurpose, outdated content to refresh, and irrelevant assets to kill off.
  19. 19. Take control of your content— and what it’s saying about your brand to potential buyers— AND ESTABLISH PROCESSES FOR LONG- TERM CONTENT MANAGEMENT.
  20. 20. Still sound scary?
  21. 21. MEET YOUR NEW HERO: The Content Auditor.
  22. 22. INSTEAD OF DOING A MASSIVE, MANUAL SEARCH FOR ASSETS, the Content Auditor pulls everything into one place.
  23. 23. Here’s how it works:
  24. 24. (1) Type in the url you want to pull content from (website, blog, etc.). (2) Sit back as the auditor pulls in all associated content along with social engagement stats. (3) Input fields for personas, buying stages, and themes. (4) Log in to get insights into how your content is performing.
  25. 25. It’s like a secret weapon, squashing your audit fears and wrangling your content.
  26. 26. Ready? Unleash the Content Auditor. Click Here TO START YOUR AUDIT
  27. 27. crafted by
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