Creating and Managing Marketing Campaigns Inside Kapost (June 26, 2013)

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- What is a campaign inside Kapost?
- How do I create campaign types and custom fields?
- How do I know what content types are best suited for a campaign?
- How do I use tasks for my campaigns?
- How do I know how my campaign performed?

If you're curious about any of these topics, please review the deck above and contact am@kapost.com with questions.

Published in: Technology, Business
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Creating and Managing Marketing Campaigns Inside Kapost (June 26, 2013)

  1. 1. Wednesday Webinar:Creating and ManagingMarketing Campaignst: @KapostJoin the conversation #WedWebinarPlease type any questions in the chat during the webinar
  2. 2. Agenda1. What is a campaign?2. How do I create campaign types andcustom fields?3. How do I know what content types arebest suited for a campaign?4. How do I use tasks for my campaigns?5. How do I know how my campaignperformed?6. Q + A#WedWebinar
  3. 3. #WedWebinarWhat is a campaign?
  4. 4. #WedWebinarWhat is a campaign?• What is your theme/goal/event?• Will you be creating various content assets tosupport this theme/goal/event?• Is this campaign ongoing, over time?
  5. 5. #WedWebinarHow do I create campaign typesand custom fields?
  6. 6. #WedWebinarHow do I create campaign typesand custom fields?
  7. 7. #WedWebinarHow do I know what content typesare best suited for a campaign?
  8. 8. #WedWebinarHow do I use tasks for mycampaigns?•  What are my action items for thiscampaign that are not contentrelated?•  What deadlines exist for thiscampaign that do not revolvearound content?
  9. 9. #WedWebinarHow do I know how my campaignsperformed?
  10. 10. #WedWebinarKapost Marketing Team: Best Practices• Every asset associated with min. of 1campaign• Min of 4 content types per campaign• Monthly/Quarterly Campaign planning• Arbitrary tasks associated with Campaigns• Campaign Owners- Not Content Producers• Use of Attachments ie. Media Kit, Style Guide
  11. 11. Q + A#WedWebinar

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