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Content2Conversion 2013: Mike Lewis on the Anatomy of a Modern Marketing Campaign
Content2Conversion 2013: Mike Lewis on the Anatomy of a Modern Marketing Campaign
Content2Conversion 2013: Mike Lewis on the Anatomy of a Modern Marketing Campaign
Content2Conversion 2013: Mike Lewis on the Anatomy of a Modern Marketing Campaign
Content2Conversion 2013: Mike Lewis on the Anatomy of a Modern Marketing Campaign
Content2Conversion 2013: Mike Lewis on the Anatomy of a Modern Marketing Campaign
Content2Conversion 2013: Mike Lewis on the Anatomy of a Modern Marketing Campaign
Content2Conversion 2013: Mike Lewis on the Anatomy of a Modern Marketing Campaign
Content2Conversion 2013: Mike Lewis on the Anatomy of a Modern Marketing Campaign
Content2Conversion 2013: Mike Lewis on the Anatomy of a Modern Marketing Campaign
Content2Conversion 2013: Mike Lewis on the Anatomy of a Modern Marketing Campaign
Content2Conversion 2013: Mike Lewis on the Anatomy of a Modern Marketing Campaign
Content2Conversion 2013: Mike Lewis on the Anatomy of a Modern Marketing Campaign
Content2Conversion 2013: Mike Lewis on the Anatomy of a Modern Marketing Campaign
Content2Conversion 2013: Mike Lewis on the Anatomy of a Modern Marketing Campaign
Content2Conversion 2013: Mike Lewis on the Anatomy of a Modern Marketing Campaign
Content2Conversion 2013: Mike Lewis on the Anatomy of a Modern Marketing Campaign
Content2Conversion 2013: Mike Lewis on the Anatomy of a Modern Marketing Campaign
Content2Conversion 2013: Mike Lewis on the Anatomy of a Modern Marketing Campaign
Content2Conversion 2013: Mike Lewis on the Anatomy of a Modern Marketing Campaign
Content2Conversion 2013: Mike Lewis on the Anatomy of a Modern Marketing Campaign
Content2Conversion 2013: Mike Lewis on the Anatomy of a Modern Marketing Campaign
Content2Conversion 2013: Mike Lewis on the Anatomy of a Modern Marketing Campaign
Content2Conversion 2013: Mike Lewis on the Anatomy of a Modern Marketing Campaign
Content2Conversion 2013: Mike Lewis on the Anatomy of a Modern Marketing Campaign
Content2Conversion 2013: Mike Lewis on the Anatomy of a Modern Marketing Campaign
Content2Conversion 2013: Mike Lewis on the Anatomy of a Modern Marketing Campaign
Content2Conversion 2013: Mike Lewis on the Anatomy of a Modern Marketing Campaign
Content2Conversion 2013: Mike Lewis on the Anatomy of a Modern Marketing Campaign
Content2Conversion 2013: Mike Lewis on the Anatomy of a Modern Marketing Campaign
Content2Conversion 2013: Mike Lewis on the Anatomy of a Modern Marketing Campaign
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Content2Conversion 2013: Mike Lewis on the Anatomy of a Modern Marketing Campaign

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Mike Lewis, President of Kapost, presents the Anatomy of a Modern Marketing Campaign at Content2Conversion.

Mike Lewis, President of Kapost, presents the Anatomy of a Modern Marketing Campaign at Content2Conversion.

Published in: Technology, Business
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  • 1. #B2BContentEventPRESENTED BYInsert Title HereInsert Subtitle Here#B2BContentEventThe Anatomy of a ContentMarketing CampaignMike Lewis, Kapost
  • 2. #B2BContentEvent#B2BContentEventABOUT MEMike LewisCo-FounderPresident
  • 3. #B2BContentEvent#B2BContentEventPROCESSIdeation Planning Production AnalysisDistribution
  • 4. #B2BContentEvent#B2BContentEventTEAM
  • 5. #B2BContentEvent#B2BContentEventIdeation Planning Production AnalysisDistributionCOLLABORATIONCollaboration Across Process
  • 6. #B2BContentEvent#B2BContentEventManaging Editor
  • 7. #B2BContentEvent#B2BContentEventEditorial Board
  • 8. #B2BContentEvent#B2BContentEventExample: Cengage
  • 9. #B2BContentEvent#B2BContentEventIDEATION
  • 10. #B2BContentEvent#B2BContentEventDevelop Ideation ProcessInternal Listening DirectSalesServicesSupportSocial NetworksBlogsQ&AInterviewsSurveys
  • 11. #B2BContentEvent#B2BContentEventExample: AT&T
  • 12. #B2BContentEvent#B2BContentEventPLANNING
  • 13. #B2BContentEvent
  • 14. #B2BContentEvent43
  • 15. #B2BContentEvent44 1 7 1 1 313
  • 16. #B2BContentEvent44 1 7 1 1 313
  • 17. #B2BContentEvent
  • 18. #B2BContentEventJan. Apr. Jul. Oct.Feb. May Aug. Nov.Mar. Jun. Sep. Dec.
  • 19. #B2BContentEventExample: Marketo
  • 20. #B2BContentEvent#B2BContentEventPRODUCTION
  • 21. #B2BContentEventMeet Your Competition . . .
  • 22. #B2BContentEventExample: Kelly Services
  • 23. #B2BContentEvent#B2BContentEventDISTRIBUTION
  • 24. #B2BContentEventsite visitorsleadsopportunitiescustomersContentCampaignsTOPBOTTOMMIDDLESUCCESS
  • 25. #B2BContentEvent#B2BContentEventTop of the Funnel
  • 26. #B2BContentEventExample: Eloqua
  • 27. #B2BContentEvent#B2BContentEventMiddle of the FunnelCirculateSubscribeCustomizeBuildTrustEarnValueExchangeRelevance!
  • 28. #B2BContentEvent#B2BContentEventBottom of the Funnel
  • 29. #B2BContentEvent#B2BContentEventCustomers / Retention
  • 30. #B2BContentEvent#B2BContentEventLearn Morekapost.com/resources
  • 31. #B2BContentEvent#B2BContentEventThanks!kapost.com@kapost@pescatello

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