A Content Marketer's Toast to Twitter

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To celebrate Twitter's IPO, we take a look at how Twitter has impacted content marketing since it's creation in 2006.

Published in: Marketing, Technology, Business

A Content Marketer's Toast to Twitter

  1. 1. A CONTENT MARKETER’S TOAST TO TWITTER
  2. 2. NOVEMBER 7, 2013 IS A BIG DAY FOR TWITTER
  3. 3. NOVEMBER 7, 2013 IS A BIG DAY FOR TWITTER #TWITTERIPO
  4. 4. CLEARY, THE MARKET IS INTERESTED. OPENED AT $26 PER SHARE. CLOSED AT $44.90.
  5. 5. THAT’S A 73% INCREASE.
  6. 6. THAT’S A 73% INCREASE. (A HUGE $%*@# POP!)
  7. 7. THE TWITTERSPHERE HAS CHANGED A LOT SINCE 2006…
  8. 8. THE 140 CHARACTER SYNOPSIS OF TWITTER’S HISTORY
  9. 9. THE 140 CHARACTER SYNOPSIS OF TWITTER’S HISTORY 06: TWITTR -→ TWITTER 07: #HASHTAGS 08: 1.3M USERS 09: 6M USERS 10: PROMO TWEETS 11: 200M USERS 12: BIRD LOGO 13: VINE, ALERTS, #TWITTERIPO
  10. 10. THE 140 CHARACTER SYNOPSIS OF TWITTER HISTORY
  11. 11. THE 140 CHARACTER SYNOPSIS OF TWITTER HISTORY (BOOM)
  12. 12. THAT’S SOME SERIOUS GROWTH IN 140 CHARACTERS.
  13. 13. OVER THE YEARS, TWITTER HAS IMPACTED THE WAY WE COMMUNICATE
  14. 14. WITH FRIENDS, INFLUENCERS, CUSTOMERS AND PROSPECTS.
  15. 15. IT’S HAD A HUGE EFFECT ON B2B MARKETING, TOO.
  16. 16. IT’S HAD A HUGE EFFECT ON B2B MARKETING, TOO. TAKE A LOOK.
  17. 17. 85% OF CONTENT MARKETERS USE TWITTER FOR DISTRIBUTION (CONTENT MARKETING INSTITUTE, 2013)
  18. 18. 97% OF MAJOR BRANDS TWEETED IN 2013 (UP FROM 90% IN 2012) (BRANDWATCH, 2013)
  19. 19. IN 2013, U.S. BRANDS TWEET AN AVERAGE OF 221 TIMES PER WEEK (BRANDWATCH, 2013)
  20. 20. 63% OF BRANDS HAVE MULTIPLE TWITTER ACCOUNTS (MASHABLE, 2013)
  21. 21. AVERAGE CORPORATE TWITTER ACCOUNTS FOR A LARGE COMPANY: 39.2 (ALTIMETER GROUP, 2012)
  22. 22. 25% OF BRANDS USE TWITTER FOR BROADCAST PURPOSES ONLY (BRANDWATCH, 2013)
  23. 23. 25% OF BRANDS USE TWITTER FOR BROADCAST PURPOSES ONLY HOPEFULLY, YOUR COMPETITORS. (BRANDWATCH, 2013)
  24. 24. COMPANIES WITH MORE THAN 1,000 FOLLOWERS GENERATE MORE THAN 800 NEW WEBSITE VISITORS A MONTH (HUBSPOT, 2013)
  25. 25. B2B MARKETERS WHO USE TWITTER GENERATE TWICE AS MANY LEADS (INSIDE VIEW, 2012)
  26. 26. 64% OF USERS ARE MORE LIKELY TO BUY FROM BRANDS THEY FOLLOW (KISSMETRICS, 2011)
  27. 27. 60% OF LARGE COMPANIES HAVE ACQUIRED CUSTOMERS THROUGH TWITTER (HUBSPOT, 2013)
  28. 28. 36% OF ALL MARKETERS HAVE ACQUIRED A CUSTOMER THROUGH TWITTER, WITH B2B COMPANIES LEADING THE PACK (HUBSPOT, 2013)
  29. 29. 30% OF BRANDS EXPERIENCE INCREASED CUSTOMER LOYALTY AFTER ESTABLISHING A SOCIAL MEDIA PRESENCE (HUBSPOT, 2013)
  30. 30. SO TWITTER HAS A STARRING ROLE IN MODERN MARKETING
  31. 31. SO TWITTER HAS A STARRING ROLE IN MODERN MARKETING AND SMART COMPANIES ARE THINKING OF (AND PAYING ATTENTION TO) INNOVATIVE WAYS TO USE IT.
  32. 32. SO HAPPY IPO, TWITTER
  33. 33. SO HAPPY IPO, TWITTER (MODERN MARKETERS ARE WATCHING)
  34. 34. HOW ELSE ARE MODERN MARKETERS TAKING ADVANTAGE OF NEW CHANNELS AND TECHNOLOGIES?
  35. 35. CHECK OUT THE KAPOST 50: CELEBRATING THE 50 BEST BRANDS IN CONTENT MARKETING bit.ly/kapost50

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