A Content Marketer's Toast to Twitter
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A Content Marketer's Toast to Twitter

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To celebrate Twitter's IPO, we take a look at how Twitter has impacted content marketing since it's creation in 2006.

To celebrate Twitter's IPO, we take a look at how Twitter has impacted content marketing since it's creation in 2006.

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A Content Marketer's Toast to Twitter Presentation Transcript

  • 1. A CONTENT MARKETER’S TOAST TO TWITTER
  • 2. NOVEMBER 7, 2013 IS A BIG DAY FOR TWITTER
  • 3. NOVEMBER 7, 2013 IS A BIG DAY FOR TWITTER #TWITTERIPO
  • 4. CLEARY, THE MARKET IS INTERESTED. OPENED AT $26 PER SHARE. CLOSED AT $44.90.
  • 5. THAT’S A 73% INCREASE.
  • 6. THAT’S A 73% INCREASE. (A HUGE $%*@# POP!)
  • 7. THE TWITTERSPHERE HAS CHANGED A LOT SINCE 2006…
  • 8. THE 140 CHARACTER SYNOPSIS OF TWITTER’S HISTORY
  • 9. THE 140 CHARACTER SYNOPSIS OF TWITTER’S HISTORY 06: TWITTR -→ TWITTER 07: #HASHTAGS 08: 1.3M USERS 09: 6M USERS 10: PROMO TWEETS 11: 200M USERS 12: BIRD LOGO 13: VINE, ALERTS, #TWITTERIPO
  • 10. THE 140 CHARACTER SYNOPSIS OF TWITTER HISTORY
  • 11. THE 140 CHARACTER SYNOPSIS OF TWITTER HISTORY (BOOM)
  • 12. THAT’S SOME SERIOUS GROWTH IN 140 CHARACTERS.
  • 13. OVER THE YEARS, TWITTER HAS IMPACTED THE WAY WE COMMUNICATE
  • 14. WITH FRIENDS, INFLUENCERS, CUSTOMERS AND PROSPECTS.
  • 15. IT’S HAD A HUGE EFFECT ON B2B MARKETING, TOO.
  • 16. IT’S HAD A HUGE EFFECT ON B2B MARKETING, TOO. TAKE A LOOK.
  • 17. 85% OF CONTENT MARKETERS USE TWITTER FOR DISTRIBUTION (CONTENT MARKETING INSTITUTE, 2013)
  • 18. 97% OF MAJOR BRANDS TWEETED IN 2013 (UP FROM 90% IN 2012) (BRANDWATCH, 2013)
  • 19. IN 2013, U.S. BRANDS TWEET AN AVERAGE OF 221 TIMES PER WEEK (BRANDWATCH, 2013)
  • 20. 63% OF BRANDS HAVE MULTIPLE TWITTER ACCOUNTS (MASHABLE, 2013)
  • 21. AVERAGE CORPORATE TWITTER ACCOUNTS FOR A LARGE COMPANY: 39.2 (ALTIMETER GROUP, 2012)
  • 22. 25% OF BRANDS USE TWITTER FOR BROADCAST PURPOSES ONLY (BRANDWATCH, 2013)
  • 23. 25% OF BRANDS USE TWITTER FOR BROADCAST PURPOSES ONLY HOPEFULLY, YOUR COMPETITORS. (BRANDWATCH, 2013)
  • 24. COMPANIES WITH MORE THAN 1,000 FOLLOWERS GENERATE MORE THAN 800 NEW WEBSITE VISITORS A MONTH (HUBSPOT, 2013)
  • 25. B2B MARKETERS WHO USE TWITTER GENERATE TWICE AS MANY LEADS (INSIDE VIEW, 2012)
  • 26. 64% OF USERS ARE MORE LIKELY TO BUY FROM BRANDS THEY FOLLOW (KISSMETRICS, 2011)
  • 27. 60% OF LARGE COMPANIES HAVE ACQUIRED CUSTOMERS THROUGH TWITTER (HUBSPOT, 2013)
  • 28. 36% OF ALL MARKETERS HAVE ACQUIRED A CUSTOMER THROUGH TWITTER, WITH B2B COMPANIES LEADING THE PACK (HUBSPOT, 2013)
  • 29. 30% OF BRANDS EXPERIENCE INCREASED CUSTOMER LOYALTY AFTER ESTABLISHING A SOCIAL MEDIA PRESENCE (HUBSPOT, 2013)
  • 30. SO TWITTER HAS A STARRING ROLE IN MODERN MARKETING
  • 31. SO TWITTER HAS A STARRING ROLE IN MODERN MARKETING AND SMART COMPANIES ARE THINKING OF (AND PAYING ATTENTION TO) INNOVATIVE WAYS TO USE IT.
  • 32. SO HAPPY IPO, TWITTER
  • 33. SO HAPPY IPO, TWITTER (MODERN MARKETERS ARE WATCHING)
  • 34. HOW ELSE ARE MODERN MARKETERS TAKING ADVANTAGE OF NEW CHANNELS AND TECHNOLOGIES?
  • 35. CHECK OUT THE KAPOST 50: CELEBRATING THE 50 BEST BRANDS IN CONTENT MARKETING bit.ly/kapost50