30 Books That Belong In Every Marketer's Library

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This collection of books belongs on every marketers' "must read" list, as chosen by members of the Kapost content team and other members of the staff. Topics span content marketing, digital marketing, sales, business, writing, creativity, design and general inspiration.

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30 Books That Belong In Every Marketer's Library

  1. 30 BOOKS THAT BELONG IN EVERY MARKETER S LIBRARY *According to us.
  2. Let’s start with a few crowd favorites.
  3. Joe is a content marketing forefather. This book serves as a ‘what’s what’ and ‘how-to’. It’s one of the first books you should read when it comes to content marketing. Anne Murphy Sr. Managing Editor
  4. Gary Vaynerchuk reminds us that innovation is alive and well, that all relationships matter, and that business is the cultivation of relationships. A great read. Liz O Neill Content Marketing Manager
  5. This book resonates deeply while trying to build genuine communication with an audience through social media or any digital means. It teaches how to have meaningful conversations. Andrew J. Coate Community & Content Manager
  6. Once you’re bought into the strategy of content marketing, the next reaction is often “now what?” Robert and Joe answer that question with practical advice you can get behind. Jean Spencer Content Marketing Manager
  7. This book - featuring contributions from three marketing all stars – includes not only best practices, but also valuable case studies which illustrate how to get things done. Liz O Neill Content Marketing Manager
  8. Marketers frequently cite these next ones as must reads .
  9. Jay is a frequented referenced expert when it comes to understanding how to converse with potential buyers. He lays it all out in this NY Times Bestseller.” Anne Murphy Sr. Managing Editor
  10. Understanding your customers is what s driving business success. The companies that know their target markets the best, see the most success. Jesse Noyes Sr. Director of Content Marketing
  11. This book details some unique partnerships that will make you keep your eyes open for creative partnerships to increase demand for your products and services as well. Andrew J. Coate Community & Content Manager
  12. A really easy read. Comprehensive enough for even the beginners to get a grasp of the digital brand space. Jean Spencer Content Marketing Manager
  13. This book is a must have in the collection of any company about to embark on the journey that is content marketing success. Lays out perfectly the argument for content creation. Liz O Neill Content Marketing Manager
  14. Your reading list is growing. But there s more…
  15. This book by Hubspot co-founders highlights the greater success rates of inbound marketing vs. outbound marketing. A few years later, this is still a great one to read. Jesse Noyes Sr. Director of Content Marketing
  16. B2B Companies, take a look at this. This is the ultimate guide in how to become a better marketer, because it’s not just the B2C companies that are doing it. Jean Spencer Content Marketing Manager
  17. This is a great one for both marketing and sales professionals. It teaches how to prepare messaging that expresses value rather than just a list of features. Anne Murphy Sr. Managing Editor
  18. Almost a decade old, this book still paints a great pictures as to why the internet is such a powerful force on society.” Mike Lewis President & Co-Founder
  19. Looking for writing inspiration? Read on…
  20. “Every content marketer should have a copy of this book on their desks.” Jesse Noyes Sr. Director of Content Marketing
  21. If you’re just starting a blog or looking to improve on an existing blog, this book needs your attention. Jeff offers on how to find your audience, what to write about and how to optimizing your writing. Andrew J. Coate Community & Content Manager
  22. “If you’re a writer, looking for an entertaining guide on the how to be an excellent writer, read this book. Stephen King offers very practical tips through a very personal lens.” Anne Murphy Sr. Managing Editor
  23. This is my favorite book about writing. Anne Lamott doesn’t sugar coat anything and you’ll love her for it. Her raw, hilarious, devastating advice on writing will punch you right in the gut. Liz O Neill Content Marketing Manager
  24. “In her delightful defense of puncutation, Lynne Truss explains how the proper use of semicolons, commas and apostrophes shape the very meaning of our content.” Jean Spencer Content Marketing Manager
  25. Marketers can learn from sales-focused books too…
  26. Robert Cialdini lays out six researched-based principles that have defined views of persuasion and influence since. Read this book to understand the psychology of ‘yes’. Jesse Noyes Sr. Director of Content Marketing
  27. Takeaway quote from this one: “Give first. Become known as a resource, not a salesperson. Your value is linked to your knowledge and your willingness to help others.” Andrew J. Coate Community & Content Manager
  28. Peter Coughter gracefully demonstrates ‘the art of the pitch’ through real life examples, as opposed to just giving a checklist. Highly recommended.” Jean Spencer Content Marketing Manager
  29. Inspired yet? There’s still more to go….
  30. “Since reading this book I consistently view data differently, looking for small things that might lead to a greater impact on my efforts. Fascinating read.” Andrew J. Coate Community & Content Manager
  31. Written by the writer of ‘The Innovators Dilemma’, this book applies the best business principles to your own life to maximize happiness.” Mike Lewis President & Co-Founder
  32. “Jobs’ story offers lessons about what it takes to become one of the most innovative leaders of the 21st century…and what it costs.” Liz O Neill Content Marketing Manager
  33. “More than just a bunch of pretty pictures to look at, this book does a tremendous job of inspiring what makes captivating visual content.” Mark Peck Web Designer
  34. “A very fun read and a great way to challenge yourself to consult your inner artist no matter who you are.” Jacob Collins Videographer
  35. This was a life changing read for me. Since adapting those to all areas of my life I’ve been able to hammer through work at a blazing pace while still staying sane.” Andrew J. Coate Community & Content Manager
  36. “A good read about why many people come up with the same idea and why most big ideas come out of cities.” Mike Lewis President & Co-Founder
  37. “If you haven’t read this and you’re in the business world, you should. It’s a staple piece of literature.” Anne Murphy Sr. Managing Editor
  38. Now, that’s a library.

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