Proposal
for
Samprash Foods Pvt. Ltd.
Our Understanding
• To introduce dairy products (Samprash Ghee & Samprash Milk
Powder) in retail Market.
• To provide the ...
Key Factors
• Delhi has an estimated daily demand of 70 lakh liters of
milk, about 90% is supplied by brands like Amul, Pa...
Key Factors
• The demand for milk and milk products continues to rise in
our country year after year due to growing income...
Major Competitors
Ghee Brand

Milk Powder Brand

Amul
Anik
Everyday
Gopaljee
Madhusudan
Mother Dairy
Nova
Krishna
Paras
Vi...
Total production & Consumption of milk
• Total production of milk in India is 630 million tones.
• India shares the 15% sh...
Market Size
• Size of the Industry
More than 10 million dairy farmers belong to 96,000 local dairy
cooperatives, who sell ...
Market Size
Beginners in the Industry
1. Reliance Dairy Products “Dairy Pure” (2007)
2. Kwality dairy india Ltd. “Dairy Best” (1992)

...
Dairy Pure’s Market Approach
• Reliance Retail is trying to lure customers with 10 per cent
extra in every packet than tha...
Dairy Best Market Approach
• Targeted local traders in various state to
promote their brand.
• Focusing on Packaging and R...
Retail Branding
Retail is the sale of goods to end users, not for resale, but for
use and consumption by the purchaser .Th...
STATISTICS OF INDIAN RETAIL MARKET
• The total retail sales in India will grow from US$ 395.96 billion
in 2011 to US$ 785....
CLASSIFICATION
Retail Sector

Organized

Wholesale

Specialist

Unorganized

Traditional
Stores

Handcart
Vendors
Consumption = Development

CREATIVE/
INNOVATIVE avenues
for CONSUMERS to
want to spend their
money

BETTER INVESTMENT/
BUS...
Examples
Examples
Supply chain
Other Media used by the industry
•
•
•
•
•

Print Media
Electronic Media
Outdoor Advertising
Non Print Ad’s
Public Relatio...
HOW TO ENTER INTO NEW MARKKET
•
•
•
•

Choose the best way out.
Know about customer needs
Understand competitors
Identify ...
Strategies
•
•
•
•
•
•
•

Market Research
Retail Marketing
Promotion Strategies
Product Design
Awareness
Effective Segment...
Samprash presentation
Samprash presentation
Samprash presentation
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Samprash presentation

  1. 1. Proposal for Samprash Foods Pvt. Ltd.
  2. 2. Our Understanding • To introduce dairy products (Samprash Ghee & Samprash Milk Powder) in retail Market. • To provide the purest dairy products in today’s time where most of the dairy products are adulterated. • To make the buying and selling as cost effective as possible while maintaining the highest level of Service. • One of their agenda is to be unique, reach expectations and maximize client satisfaction. • Dairy Products are coming across PAN INDIA primarily in North India
  3. 3. Key Factors • Delhi has an estimated daily demand of 70 lakh liters of milk, about 90% is supplied by brands like Amul, Paras and Mother Dairy. • Total Milk Production 112,114,290 tonnes per year • According to an estimate the unorganized milk and milk product market is about Rs 470 billion while the market for processed organized dairy segment is only Rs 10000 crores. The market is currently growing at round 5% p.a. in volume terms.
  4. 4. Key Factors • The demand for milk and milk products continues to rise in our country year after year due to growing incomes of families. • Timely supply to the market, consistency in quality and reasonable pricing are all essential to build up a strong market and brand equity. • Mother Dairy India Ltd, consumes an estimated 20,000 tonnes of skimmed milk powder (SMP) annually or 55 tonnes daily.
  5. 5. Major Competitors Ghee Brand Milk Powder Brand Amul Anik Everyday Gopaljee Madhusudan Mother Dairy Nova Krishna Paras Vita Gopaljee Gowardhan Krishna Madhusudan Milkfood Nova Paras Param
  6. 6. Total production & Consumption of milk • Total production of milk in India is 630 million tones. • India shares the 15% share in the total of worlds production of milk. • India's milk demand is likely to increase to 170 million tones by 2020 from the current 105 million tones • India has reached the minimum consumption of 250 gram per capita consumption per day
  7. 7. Market Size • Size of the Industry More than 10 million dairy farmers belong to 96,000 local dairy cooperatives, who sell their product to one of 170 milk producers’ cooperative unions who in turn are supported by 15 state cooperative • Geographical distribution Delhi, Punjab, Mumbai, Gujarat, Surat, Lucknow, Bihar, Hyderabad • Output per annum Growing 5 % per annum • Market Capitalization The industry contributes about Rs 1,15,970 to the national economy
  8. 8. Market Size
  9. 9. Beginners in the Industry 1. Reliance Dairy Products “Dairy Pure” (2007) 2. Kwality dairy india Ltd. “Dairy Best” (1992) 3. Sterling Agro Industries Ltd “Nova” (1999)
  10. 10. Dairy Pure’s Market Approach • Reliance Retail is trying to lure customers with 10 per cent extra in every packet than that of its rivals for the same price. • Using their Retail outlet Chain “ Reliance Fresh for promoting Dairy Products. • Besides Reliance stores, the milk brand is also being sold “through general trade (including milk retailers) in Various states.
  11. 11. Dairy Best Market Approach • Targeted local traders in various state to promote their brand. • Focusing on Packaging and Retail Branding
  12. 12. Retail Branding Retail is the sale of goods to end users, not for resale, but for use and consumption by the purchaser .The retail transaction is at the end of the supply chain. • Importance• • • • Economic Growth Employment Opportunities Moves the economy into motion Provides the consumer a basic platform to encounter with goods and a shop keeper
  13. 13. STATISTICS OF INDIAN RETAIL MARKET • The total retail sales in India will grow from US$ 395.96 billion in 2011 to US$ 785.12 billion in 2015. • Fastest growing sector in Indian Economy
  14. 14. CLASSIFICATION Retail Sector Organized Wholesale Specialist Unorganized Traditional Stores Handcart Vendors
  15. 15. Consumption = Development CREATIVE/ INNOVATIVE avenues for CONSUMERS to want to spend their money BETTER INVESTMENT/ BUSINESS opportunities for our PARTNERS & INVESTORS
  16. 16. Examples
  17. 17. Examples
  18. 18. Supply chain
  19. 19. Other Media used by the industry • • • • • Print Media Electronic Media Outdoor Advertising Non Print Ad’s Public Relation
  20. 20. HOW TO ENTER INTO NEW MARKKET • • • • Choose the best way out. Know about customer needs Understand competitors Identify potential sales channels
  21. 21. Strategies • • • • • • • Market Research Retail Marketing Promotion Strategies Product Design Awareness Effective Segmentation Product Positioning Strategy

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