Welcome
T H E A U T O M O B IL E IN D U S T R Y !
How did it started?
• The automobile as we know it was not invented inThe automobile as we know it was not invented in
a s...
How did he make enoughHow did he make enough
cars?cars?
• By 1918, half of all cars in America were Model
Ts.
• To meet th...
The Model T
What’s an Industry?
1. Systematic labor especially for some
useful purpose or the creation of something
of value.
2. A dep...
Automobile Industry?
• It involves systematic labor to
produce automobiles.
– • It employs a very large personal and
has a...
T h e n a n d N o w
Investment in various sectors
1 2 %
2 6 %
1 5 %
4 7 %
In d ir e c t M a te r ia ls
M a c h in a r y S p a r e s
T o o ls
P...
Segmentation of Automobile
Industry:
• The automobile industry comprises of
Heavy vehicles (trucks, buses,
tempos, tractor...
Automotive Companies in India
Major Indian companiesMajor Indian companies Major multi-national companiesMajor multi-natio...
Conclusion
Strengths:
 Large domestic market
 Sustainable labor cost advantage
 Competitive auto component vendor base
...
ByBy
EErroozz
Eroz's Automobile
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Eroz's Automobile

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Eroz's Automobile

  1. 1. Welcome
  2. 2. T H E A U T O M O B IL E IN D U S T R Y !
  3. 3. How did it started? • The automobile as we know it was not invented inThe automobile as we know it was not invented in a single day by a single inventor -it evolveda single day by a single inventor -it evolved gradually over a period of time. Before thegradually over a period of time. Before the invention of the motor engine, some ran on steam,invention of the motor engine, some ran on steam, and such machines were slow and heavy. The firstand such machines were slow and heavy. The first motor cars that were petrol driven were producedmotor cars that were petrol driven were produced during the 1880's by German engineer Karl Benz.during the 1880's by German engineer Karl Benz. • In the 1930'scars were hand made by skilledIn the 1930'scars were hand made by skilled craftsmen and cost more than 1,000 pounds, acraftsmen and cost more than 1,000 pounds, a huge sum of money. It was Henry ford whohuge sum of money. It was Henry ford who introduced the moving assembly line, in whichintroduced the moving assembly line, in which workers add parts to the cars as they passedworkers add parts to the cars as they passed along. This made it possible to manufacture carsalong. This made it possible to manufacture cars quickly and cheaply, and made cars affordable forquickly and cheaply, and made cars affordable for ordinary people.ordinary people.
  4. 4. How did he make enoughHow did he make enough cars?cars? • By 1918, half of all cars in America were Model Ts. • To meet the growing demand for the Model T, the company opened a large factory at Highland Park, Michigan, in 1910. • Here, Henry Ford combined precision manufacturing, standardized and interchangeable parts, a division of labor, and, in 1913, a continuous moving assembly line.
  5. 5. The Model T
  6. 6. What’s an Industry? 1. Systematic labor especially for some useful purpose or the creation of something of value. 2. A department or branch of a craft, art, business, or manufacture; especially : one that employs a large personnel and capital especially in manufacturing. 3. a distinct group of productive or profit- making enterprises
  7. 7. Automobile Industry? • It involves systematic labor to produce automobiles. – • It employs a very large personal and has a large capital. Capital is seen in this instance as other assets, be it money or goods, which can be added to the long- term net worth of a company. – •The automobile industry involves a lot of enterprises- such as glass, steel, and oil.
  8. 8. T h e n a n d N o w
  9. 9. Investment in various sectors 1 2 % 2 6 % 1 5 % 4 7 % In d ir e c t M a te r ia ls M a c h in a r y S p a r e s T o o ls P o w e r , F u e l & W a te r
  10. 10. Segmentation of Automobile Industry: • The automobile industry comprises of Heavy vehicles (trucks, buses, tempos, tractors); passenger cars; Two- wheelers; Commercial Vehicles; and Three-wheelers
  11. 11. Automotive Companies in India Major Indian companiesMajor Indian companies Major multi-national companiesMajor multi-national companies
  12. 12. Conclusion Strengths:  Large domestic market  Sustainable labor cost advantage  Competitive auto component vendor base  Government incentives for manufacturing plants  Strong engineering skills in design etc Weaknesses:  Low labor productivity  High interest costs and high overheads make the production uncompetitive  Various forms of taxes push up the cost of production  Low investment in Research and Development  Infrastructure bottleneck Threats:  Rising input costs  Rising interest rates  Cut throat competition
  13. 13. ByBy EErroozz

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