INTERNET AND MEDIA
The Internet is a global system of interconnected computer networks
that use the standard Internet Protocol Suite (TCP/IP) to serve billions of users
The Internet carries a vast array of information resources and services,
most notably the inter-linked hypertext documents of the World Wide Web
(WWW) and the infrastructure to support electronic mail.
The origins of the Internet reach back to research in the 1960s, both
commissioned by the United States Government to develop projects of its
military agencies to build robust, fault-tolerant, and distributed computer
networks as well as private research.
Popular Operating Software:
Internet is possibly the most outstanding innovation in the field of
communication in the history of mankind. However, like every single
innovation in science and technology, internet has its own
advantages and disadvantages
Communication E.g. Google Gtalk, Yahoo Messenger, etc.
Information E.g. Google, Yahoo, Microsoft’s Bing
Entertainment E.g. Online Games, Movies
Services E.g. Online Banking, Job Searching
Theft of Personal information
Reduction of actual physical contact
Cyber slacking - estimated employees spend 57 mins. on the Web
instead of working.
E-mail : The concept of sending electronic text messages between parties.
The language for communication on the Internet is English.
Common methods of Internet access in homes Include
dial-up, landline broadband , Wi-Fi and 3G Technology cell
INDIA AND INTERNET
Ten years ago:
There was limited Internet access but only in a few major cities, all in the
hands of the government.
VSNL - Responsible for Internet activities.
DOT (Department of Telecommunications) provided a connectivity, with miserly
bandwidth and few phone lines.
Today: The Internet represents the new wealth frontier for the middle classes -
a good salary and increase in globalization
No more strict governmental control
More than 62 million users
Increase of Indian content on the net
Increase in advertising – targeting the middle class
Very useful for business to business transactions
The Internet represents so much potential for India, and the
demand for efficient Internet infrastructure is growing rapidly
INDIA AND THE MEDIA
Newspapers, magazines, television and radio and any other channel of
One of the fastest growing sectors in India, might grow faster than the GDP.
Increasing levels of literacy
Skilled workforce, innovative ideas
Intense competition, propelling
Swift growth in technology
Inability to adhere to ethical standards
Technology and innovations not at par
with the world
Unstable government not encouraging
INDIA AND THE MEDIA
Indian Entertainment & Media industry can be categorised as follows:
Print (Primarily Newspapers & Magazines)
Scope for entertainment sector:
Media And Entertainment industry is one of the most flourishing sectors
According to 2009 Report
According to 2004 Report
The future of Media And Entertainment industry depends largely on the
growth of Indian economy. The Indian economy is growing at a fast rate;
thus, there is also a bright future in store for all the segments of the media
and the entertainment industry. The Indian Media And Entertainment
industry is expected to grow at an annual growth rate of 19% to reach Rs
83,740 crore by 2010.
The expected CAGR of various segments of the Media And Entertainment
industry in India till the year 2010 is as follows:
• Radio 32%
• Music 1%
• Television 24%
• Film Industry 18%
• Print Media 12%
Top Players In Media &
1. Star India
2. Bennett, Coleman & Co. (The Times of India Group)
3. Sony Entertainment Television
4. Zee Telefilms
5. Hindustan Times
6. Television Eighteen India
7. DAINIK JAGRAN
8. Adlabs Films Limited
9. PVR Limited
10.UTV Software Communications Limited
Checking emails and searching for information are the two most
popular reasons for accessing net over mobile phones. 2.8% of
Urban Indian mobile population used the Internet over their
phones to check emails while 2.5% used the net to search for
347% Growth in Mobile Internet Browsing in India Since 2009.
Google is the No. 1 site visited on the internet, Google’s index now
stands at 8 billion pages.
Internet Addictive Disorder (IAD) or the Internet Overuse Syndrome