PRESENTED BY: ABHISHEK NANDAN MISHRA NALIN BANSAL PAROMITA LAHIRI PRITI SHAW THE FUTURE GROUP
HOW DID IT GROW
PORTER’S 5 FORCE MODEL
CORPORATE PROFILE Future Group is India’s largest retailer and one of the leading business houses. Its founder and Group CEO is Mr.Kishore Biyani . Future Group’s retail network touches the lives of more than 200 million Indians in 73 cities and 65 rural locations across the country. Currently operates around 1,000 stores spread over 16 million square feet of retail space.
HOW DID IT GROW… 1987 Company incorporated as Manz Wear Private Limited. Launch of Pantaloons trouser, India’s first formal trouser brand. 1992 Initial public offer (IPO) was made in the month of May. 1994 Future Group India was established with a vision to provide diverse services in Indian and Global markets. 1997Pantaloons – India’s family store launched in Kolkata. 2001Big Bazaar, ‘Is se sastaauracchakahinahin’ - India’s first hypermarket chain launched in Jogeshwari,Mumbai. 2002Food Bazaar, the supermarket chain is launched. 2007 Future Group crosses $1 billion turnover mark.
ANSOFF’S MATRIX PRESENT PRODUCT/SERVICE New PRODUCT/ SERVICE DEVELOPMENT
Launched EKTAA branded rice in 5 variants in AP.
Future Knowledge Services Limited (FKSL)
Future Supply Chain Solutions Limited (FSCS)
PRESENT M A R K E T NEW MARKET PENETRATION:
8 new stores in AP.
Central mall, Cosmos
Planning to start wholesale stores in rural markets.
Capabilities and Core Competencies > Effective and efficient Inventory control > Diverse Industries > Volumes / Economies
CORE COMPETENCY Best pricing throughout the year. A choice of more than 20,000 products Delivery across more than 1500 cities and towns in India covering around 16,000 pin codes Fast deliveries – tie ups with world leaders in logistics & transportation services A dedicated Customer Care helpline for any queries Always offering Manufacturer’s guarantee as opposed to Seller’s guarantee, which most of the other online shopping sites offers Talks of Quality and Cost Special emphasis on apparels and life style products Providing interesting discounts
ROCE & PROFIT MARGIN
Business Level Strategy Cost Leadership Big Bazaar & Food Bazaar Focused Differentiation Aadhaar : agri-service cum rural retail Brand factory- factory outlets for particular market segment
CURRENT GLOBAL STRATEGY Improved product margins Reduced inventory throughout the business Co-operative strategy by doing joint ventures like with Staples Inc., U.S. in 2007, Generali Group, Italy to formFuture Generali. Increased demand visibility across all the businesses
Recommendations for big bazaar Retail through internet and web based technologies Need to focus more on CRM and improve in store assistance Invest in supply chain infrastructure More brands should be included Exchange offers should be made clear as customers are not clear of how to use them Aggressive expansion plan to open in tire II cities Facilities like free home delivery.