Eh Backgrounder January 2009

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Background information on Edward Howard, a nationally recognized, award-winning independent public relations firm

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Eh Backgrounder January 2009

  1. 1. INTRODUCING EDWARD HOWARD A public relations industry leader in every regard … … but, let’s start with a few basic facts February 2009
  2. 2. WHO WE ARE <ul><ul><li>Well-established – founded in 1925, Edward Howard is the nation’s longest-established independent public relations firm </li></ul></ul><ul><ul><li>100% employee owned – from switchboard to CEO; deeply-entrenched ownership mentality </li></ul></ul><ul><ul><li>Mid-sized & independent – $4.4 million in annual fee revenue; no conflicts from parent or sister organizations </li></ul></ul><ul><ul><li>Relationships that last – average staff tenure is 9+ years with EH; some clients date back 35+ years </li></ul></ul><ul><ul><li>Long-tenured agency leadership – our 5-member executive team has 80+ years of working together & 120+ years of marketing / PR experience </li></ul></ul>
  3. 3. WHERE WE WORK <ul><ul><li>Regional powerhouse – headquartered in Cleveland with wholly owned offices in Columbus & Dayton, our work extends throughout the nation, & occasionally, throughout the world </li></ul></ul><ul><ul><li>Extensive reach – shared-equity in Pinnacle Worldwide, one of the world’s leading public relations organizations, with 1500+ PR professionals and 60+ offices. North American locations include (among others): </li></ul></ul><ul><ul><ul><li>-New York -Boston -Houston </li></ul></ul></ul><ul><ul><ul><li>-Los Angeles -Philadelphia -Seattle </li></ul></ul></ul><ul><ul><ul><li>-Chicago -Minneapolis -Portland </li></ul></ul></ul><ul><ul><ul><li>-Atlanta -Washington DC -Charleston </li></ul></ul></ul><ul><ul><ul><li>-Miami -San Francisco -Denver </li></ul></ul></ul><ul><ul><ul><li>-Toronto -Albuquerque -St. Louis </li></ul></ul></ul><ul><ul><li>Large enough to get the job done, small enough to care! </li></ul></ul>
  4. 4. HOW WE HELP CLIENTS <ul><ul><li>Leveraging the power of communication – to achieve business goals </li></ul></ul><ul><ul><li>Sweet spot – sophisticated solutions to complex problems and unique opportunities </li></ul></ul><ul><ul><li>Mission – to be your indispensable communications partner, helping you promote and defend your interests, products and reputation </li></ul></ul><ul><ul><li>Vision – to be the best at what you value most </li></ul></ul>
  5. 5. CORE COMPENCIES <ul><ul><li>Public Relations </li></ul></ul><ul><ul><li>Traditional & Interactive Media Relations </li></ul></ul><ul><ul><li>Marketing Communications </li></ul></ul><ul><ul><li>Social Media & Online Communications </li></ul></ul><ul><ul><li>Media Training </li></ul></ul><ul><ul><li>Corporate Communications </li></ul></ul><ul><ul><li>Crisis Communications </li></ul></ul><ul><ul><li>Public / Government Affairs </li></ul></ul><ul><ul><li>Investor Relations </li></ul></ul><ul><ul><li>Environmental Communications </li></ul></ul><ul><ul><li>Traditional & Online Creative Services </li></ul></ul><ul><li>44% Marketing Communications, Consumer Products and Retailing </li></ul><ul><li>38% Investor Relations & Corp. Communications </li></ul><ul><li>18% Government & Community Relations </li></ul>
  6. 6. WHAT THE INDUSTRY SAYS COMMUNITY LEADERS  ‘ #1 PR Firm in U.S. for Pro Bono Charitable Support’  GREAT PLACE TO WORK  Named in nation’s ‘Top 10 PR Agencies to Work For’  LEADING REPUTATION  ‘ Most highly regarded PR firm in the state of Ohio’  ACCOMPLISHED PROS  ‘ More APRs per capita than any agency of any size in the U.S.’  AWARD WINNING  ‘ 22 Silver Anvils (Oscars of PR) ... more than any other Ohio PR firm’ 
  7. 7. WHAT CLIENTS SAY “… you adopted our mission & became ambassadors for our brand … a top notch PR/communications firm.” “ .. EH is in-tune to emerging consumer trends … your insightful, creative recommendations netted great results with editors.” “… you reached out with a great opportunity ... the result is a fantastic piece that hit on all key messages.” “… a major strength is how well creative & writers work in tandem to generate strong ideas … you’ve become totally immersed in our business.” “… nothing short of brilliant … we couldn’t have achieved these results had we used our money only on advertising.”
  8. 8. WHAT CLIENTS SAY “… we were pleased with your strategies to develop and launch our new brand identity and logo. Your work helped reposition us, reflecting transformations in our business.” “ .. thanks for the quick, quality, thorough work on the Florida Medicaid crisis over the holidays. We really appreciate how you can jump on anything with just about zero ramp up time.” “… thank you for your hard work on President Obama’s visit. Your game plan, responsiveness & advice provided us maximum exposure made the occasion memorable. “… your perspective and support were invaluable as we navigated controversies. Thank you for being here.” “… your team did an awesome job. Everything exceeded my wildest dreams.”
  9. 9. HOW WE WORK We balance disciplined, structured approaches with flexibility and creativity Our goals? Measurable results and satisfied clients
  10. 10. FULCRUM: OUR MODEL FOR STRATEGIC PLANNING
  11. 11. METRICS: HOW WE MEASURE IMPACT <ul><ul><li>METRICS ARE MATCHED TO YOUR UNIQUE NEEDS </li></ul></ul><ul><ul><li>Pre & post perception surveys </li></ul></ul><ul><ul><li>Media impressions and ROI </li></ul></ul><ul><ul><li>Quality of media secured </li></ul></ul><ul><ul><li>Ad value / PR value </li></ul></ul><ul><ul><li>Message analysis </li></ul></ul><ul><ul><li>Achievement of objectives </li></ul></ul><ul><ul><li>Analyst recommendations </li></ul></ul><ul><ul><li>Social media reach </li></ul></ul><ul><ul><li>Program participation </li></ul></ul><ul><ul><li>Event attendees </li></ul></ul><ul><ul><li>Ambassador recruitment </li></ul></ul><ul><ul><li>Website / microsite visitation, click-throughs, time spent </li></ul></ul><ul><ul><li>Customer testimonials </li></ul></ul><ul><ul><li>Influential testimonials </li></ul></ul><ul><ul><li>Retailer / partner engagement </li></ul></ul>
  12. 12. WE DELIVER MEASURABLE RESULTS <ul><li>99% Fire-Dex brand endorsement </li></ul><ul><li>20,000+ online photo/video posts </li></ul><ul><li>Record product trial among fire-fighters </li></ul><ul><li>$1 million of Genie news coverage </li></ul><ul><li>(on $100K budget) </li></ul><ul><li>Thousands of dealer sales leads </li></ul><ul><li>Regained shelf space </li></ul><ul><li>Restored Rubbermaid recognition </li></ul><ul><li>2,500+ consumer expert placements </li></ul><ul><li>900+ million Kidde media impressions </li></ul><ul><li>Triple-digit sales gain </li></ul><ul><li>Enhanced legislation / saved lives </li></ul>
  13. 13. HOW WE CUSTOM-BUILD YOUR TEAM <ul><ul><li>Client-centric Account Staffing </li></ul></ul><ul><ul><li>Each client’s work is overseen by a member of our Operating Committee (our senior-most owners & counselors) </li></ul></ul><ul><ul><li>Account teams are built around each client’s unique needs rather than staffing through internal departmental lines </li></ul></ul><ul><ul><li>We build teams including counselors with situation-specific & industry-specific expertise, as well as an appropriate level of senior and junior levels </li></ul></ul>
  14. 14. HOW WE WORK WITH CLIENTS <ul><ul><li>Quarterly ‘Report Cards’ </li></ul></ul><ul><ul><li>Recommended for building & maintaining healthy, productive agency / client relationships </li></ul></ul><ul><ul><li>Open, frank 3-way assessment </li></ul></ul><ul><ul><li>Review & measure ongoing expectations & results </li></ul></ul><ul><ul><li>Adjust & refine as needed </li></ul></ul>
  15. 15. ABOUT OUR EXPERIENCE Honored to work with some of the largest, best-known organizations in the world … … as well as with small, intriguing start-ups Intentionally diverse in industries served … … you benefit from expertise derived from a wide range of sources
  16. 16. CONSUMER BRANDS
  17. 17. RETAILING
  18. 18. CONSUMER BRANDS TECHNOLOGY / TELECOM
  19. 19. INDUSTRIAL / MANUFACTURING
  20. 20. FINANCIAL SERVICES
  21. 21. HEALTH CARE
  22. 22. ENTERTAINMENT / TRAVEL
  23. 23. EDUCATION
  24. 24. CONSUMER BRANDS ASSOCIATIONS / ORGANIZATIONS Lead Paint Communications STEEL WINDOW INSTITUTE
  25. 25. MORE ABOUT HOW WE HELP Further details about how we leverage the power of communication to achieve goals in specific functional areas
  26. 26. MEDIA RELATIONS <ul><ul><li>Corporate & product publicity </li></ul></ul><ul><ul><li>Editorial boards </li></ul></ul><ul><ul><li>Media tours </li></ul></ul><ul><ul><li>Press conferences </li></ul></ul><ul><ul><li>Op Ed placements / Bylined articles </li></ul></ul><ul><ul><li>Executive media training </li></ul></ul><ul><ul><li>Spokesperson training </li></ul></ul><ul><ul><li>Consumer / Business / Trade / Special Interest </li></ul></ul><ul><ul><li>Print / Broadcast / Online </li></ul></ul><ul><ul><li>VNRs / SMTs / Co-ops </li></ul></ul><ul><ul><li> Click here to view video samples of </li></ul></ul><ul><ul><li>national publicity achieved for our client </li></ul></ul>
  27. 27. SAMPLE PUBLICITY SUCCESSES
  28. 28. SAMPLE PUBLICITY SUCCESSES
  29. 29. SOCIAL MEDIA RELATIONS / NETWORKING <ul><li>Online Relationship Building and Reputation Management </li></ul><ul><ul><li>Social Networking </li></ul></ul><ul><ul><li>Awareness Building </li></ul></ul><ul><ul><li>Blogger Relations </li></ul></ul><ul><ul><li>Social Media Training </li></ul></ul><ul><ul><li>Viral Marketing </li></ul></ul><ul><ul><li>Online Issues Management </li></ul></ul>
  30. 30. MARKETING COMMUNICATIONS <ul><ul><li>New product launches </li></ul></ul><ul><ul><li>New market entries </li></ul></ul><ul><ul><li>Product publicity </li></ul></ul><ul><ul><li>Collateral </li></ul></ul><ul><ul><li>Grand openings </li></ul></ul><ul><ul><li>Special events </li></ul></ul><ul><ul><li>Trade shows </li></ul></ul>
  31. 31. CRISIS COMMUNICATIONS <ul><li>Crisis Plannning & Drills </li></ul><ul><li>Reputation Mgmt & Crisis Communications support in incidents such as: </li></ul><ul><ul><li>Product Recalls / Liability </li></ul></ul><ul><ul><li>Industrial Accidents </li></ul></ul><ul><ul><li>Fires, Explosions </li></ul></ul><ul><ul><li>Chemical Spills </li></ul></ul><ul><ul><li>Misconduct, Negligence </li></ul></ul><ul><ul><li>Litigation Communications </li></ul></ul><ul><ul><li>Food Contamination / Illness </li></ul></ul><ul><ul><li>Identity / Security Breach </li></ul></ul><ul><li>One of only 6 Approved Providers - for AIG Insurance CrisisResponse (policyholder benefit in catastrophic events) </li></ul>
  32. 32. PUBLIC AFFAIRS <ul><ul><li>Influencing public policy in legislative & regulatory settings </li></ul></ul><ul><ul><li>Grassroots support through neighborhood outreach & relationship building with key organizations & elected officials </li></ul></ul><ul><ul><li>Creating and facilitating community advisory panels </li></ul></ul><ul><ul><li>Partnering with lobbyists to ensure comprehensive & coordinated campaign effort </li></ul></ul>
  33. 33. INVESTOR RELATIONS <ul><li>Financial Communications </li></ul><ul><li>Transaction Communications </li></ul><ul><li>IPO’s, Secondary Offerings </li></ul><ul><li>Financial Publicity </li></ul><ul><li>Earnings Releases </li></ul><ul><li>Annual Reports </li></ul><ul><li>Analyst Audits </li></ul><ul><li>Disclosure Matters </li></ul><ul><li>Road Shows </li></ul><ul><li>Private Equity Presentations </li></ul><ul><li>Turnarounds / Chapter 11 </li></ul>
  34. 34. RECENT SUCCESSES We’re proud to share in the accomplishments of our clients … … here’s a few recent samples of how we’ve helped deliver results
  35. 41. A WORD ABOUT INTELLECTUAL PROPERTY This proposal, and the public relations ideas, concepts or graphic designs contained herein, are the exclusive intellectual property of Edward Howard until purchased by another entity. This document and any accompanying materials - including budget estimates -are confidential and intended only for the use of company personnel. They may not be transferred to others, and are loaned solely for confidential consideration in the selection of a public relations, investor relations, marketing communications or graphic design firm, and with the mutual understanding that they will not be implemented without appropriate compensation or used in any manner detrimental to the interests of Edward Howard and its affiliates. Information contained herein is part of a working review and may be incomplete without accompanying verbal comments. © 2009, Edward Howard

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