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    Burger king _holdings_ppt final Burger king _holdings_ppt final Presentation Transcript

    • BURGER KING HOLDINGS By.. KANUPRIYA MHS1007012
    • MISSION STATEMENT
      • "We will prepare and sell quick service food to fulfil our guest's needs more accurately, quickly, courteously, and in a cleaner environment than our competitors. We will conduct all our business affairs ethically, and with the best employees in the mid-south. We will continue to grow profitably and responsibly, and provide career advancement opportunities for every willing member of our organization."
    • STRATEGIC VISION OF BK
      • We proudly serve the best burgers in the business, plus a variety of real, authentic foods - all freshly prepared - just the way you want it!
      • BURGER KING Corporation operates more than 11,000 restaurants in all 50 states and in 60 countries around the world. 90% of the BURGER KING restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades.
    • BRIEF ABOUT THE COMPANY:
      • Burger King , often abbreviated as BK , is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States.
      • KEY PEOPLE – John W. Chidsey (CEO/Chairman) Ben K. Wells (CFO)
      • Employees 41,000 (2008)
    • Products.. Angry Whopper Sandwich Fresh Apple Fries Oreo BK Sundae Shake Cheesy Bacon Tendercrisp Chicken sandwich Double stackticon burger
    •  
      • Whopper sandwich is the signature hamburger product sold by the international fast-food restaurant chain Burger King
      • Its Australian franchise Hungry Jacks.
      • Introduced in 1957
      • The Windows 7 Whopper is a Burger King Whopper sandwich distributed in Japan for the promotion of Microsoft's Windows 7 operating system
    • BURGER KING IN THE WORLD
    • Burger King Across the World In America In Europe ,Africa and Middle East Asia Pacific Argentina Aruba Bahamas Bolivia Brazil Cayman Islands Chile Colombia Costa Rica Curacao Dominican Republic El Salvador Guatemala Honduras Canada Mexico United States of America Malta Netherlands Norway Portugal Spain Sweden Switzerland Turkey United Kingdom Bahrain Jordan Kuwait Lebanon Qatar Saudia Arabia UAE
      • AAFES
      • Australia
      • China
      • Guam
      • Hong Kong
      • Korea
      • Malaysia
      • New Zealand
      • Phillipines
      • Singapore
      • Taiwan
      • Thailand
    • Competitors
      • McDonald's –
      • Largest competitor in hamburger restaurants. Second largest competitor in fast food restaurants.
      • Subway  -
      • Largest Single brand competitor in fast food restaurants.
      • Wendy's  -
      • Third largest competitor in hamburger restaurants.
      • Yum! Brands  -
      • Largest company in fast food restaurants.
    • ADVERTISING STRATEGIES
      • Memorable jingle, an inspiration for its  current mascot the Burger King.
      • Parodied slogans such as ” Have it your way  ”
      • “  It takes two hands to handle a Whopper”
      •   CP+B created a series new characters like the Subservient Chicken and the faux nu metal band Coq Roq featured in a series of viral web-based advertisements on sites such as MySpace.
      •   In 1994 Disney switched to Burger King, signing a ten film promotional contract which would include such top ten films as  Aladdin  (1992),  Beauty and the Beast  (1991),  The Lion King (1994) and  Toy Story (1995).
    • SALES OF BURGER KING HOLDINGS. Company Name Location Sales Burger King Holdings, Inc. Miami, FL, United States $2,502.20M BURGER KING ESPANA SL Pozuelo De Alarcon, Madrid, Spain $66.22M Burger King AB Västra Frölunda, Västra Götaland, Sweden $3.24M Burger King Corporation Miami, FL, United States $0.52M BURGER KING ITALIA SRL Torino, Torino, Italy $10.54M
    • Burger King/The Whopper
      • The most notable aspect of Burger King is the extent to which its identity is tied to a magnet menu item, the Whopper.
        • BK is prominently identified as “The Home of the Whopper”, and the two are inexorably linked.
        • BK’s menu is “Whopper-centric”.
        • The BK marketing model is essentially “ brand as ‘star’ vehicle ”, with the Whopper as the anointed star.
      • The Whopper is a well qualified image leader (a true “signature product”) for Burger King in several respects:
        • It has a proprietary name with compelling image-oriented as well as attribute oriented associations.
        • It offers a distinctive product experience (flame broiled, big, prepared to order) versus its main competition.
    • The Whopper: Brand Equity Profile
      • The Whopper (and by extension, Burger King) presents a well integrated “package”, where product attributes, benefits, values and personality are distinctive, positive and mutually reinforcing.
      What It Is (Proprietary Attributes) “ Who” It is (Personality Traits) What It Means (Unique Values) What It Does (Distinctive Benefits ) Flame broiled (proxy for quality) More meaty Complex in taste and texture Substantial Bold/Confidant Individualistic “ King of the Hill” (Home of the Whopper) Induces craving Stimulates taste buds Satiates Accommodates personal preferences
      • The standard variants of the Whopper sandwich are:
      • The Double Whopper - two 4 oz (110 g) hamburger patties.
      • The Triple Whopper - three 4 oz (110 g) hamburger patties.
      • In Europe the standard build for the Triple Whopper is without cheese, while in the Americas the Triple Whopper comes with cheese standard.
      • The Whopper Junior - one 2 oz (57 g) hamburger patty
      • The Bacon and Cheese Whopper
    • Market Share: Restaurants ’05 vs. ‘08 2005 2008 McDonald’s 7.3% McDonald’s 7.8% Burger King 3.0% Burger King 3.6% Wendy’s 2.4% Taco Bell 2.2% Subway 1.9% Pizza Hut 2.1% Taco Bell 1.9% Wendy’s 2.1%
    • The Windows 7 Whopper is a Burger King Whopper sandwich distributed in Japan for the promotion of Microsoft's Windows 7 operating system. The hamburger contains seven stacked beef patties and measures 13 cm (5 inches) in height. It was originally planned to be available for only 7 days starting on October 22, 2009. Due to their success in selling 6,000 sandwiches within the first 4 days, Burger King decided to extend the promotion period to 16 days, ending on November 6. The campaign was met with unexpected popularity in Japan, sparking multiple YouTube videos and blog posts about the burger. However, the promotional effort has received strong criticism from business and tech journalists. Computerworld blogger Preston Gralla claimed that it "could be one of Microsoft's worst promotional ideas ever LATEST ABOUT WHOPPER !!
      • Burger King cleans house at headquarters, laying off more than 250 in South Florida.
      • 17 th nov 2010 Burger King Corporation Among Top Restaurant Companies Honored for Best Human Resources Practices.
      • 3G Capital Completes Acquisition of Burger King Holdings , Inc
      BURGER KING in news..
    • THANKYOU! KANUPRIYA MHS1007012