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Important SEO lessons
Important SEO lessons
Important SEO lessons
Important SEO lessons
Important SEO lessons
Important SEO lessons
Important SEO lessons
Important SEO lessons
Important SEO lessons
Important SEO lessons
Important SEO lessons
Important SEO lessons
Important SEO lessons
Important SEO lessons
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Important SEO lessons

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One of chapters of Traffic Ten, an ebook written by me and Lillea Woodlyns on 10 powerful ways to drive targeted traffic to websites. In this free 14-page chapter you will learn about best practises …

One of chapters of Traffic Ten, an ebook written by me and Lillea Woodlyns on 10 powerful ways to drive targeted traffic to websites. In this free 14-page chapter you will learn about best practises and important aspects of your website's SEO.

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  • 1. Page 1 of 14SEOThis short extract from Traffic Ten will cover Search Engine Optimization, which is themust know and apply way of driving traffic to your websites. If you don’t know how to doSEO, forget about making money online What it isSEO is search engine optimization.Simply put, SEO is structuring your sites and links in the way that search engines such asGoogle and Yahoo prefer.Why is this important? Most people search for information online by first typing words(known as keywords, or keyword phrases) into search engines like Google. http://www.trafficten.com© Justyna Bizdra & Lillea Woodlyns 2010. You cannot sell, give, swap, exchange or claim the credit for thecontent in this book or any part thereof. You have personal rights only to this report.
  • 2. Page 2 of 14If you do a decent job with SEO, search engines will record your sites in their databasesunder the right category, etc., making them easier for internet users to find.As you probably know, people are more likely to click on a link to a site if it appears onpage 1 or 2 of their search results. This is part of the reason why good SEO can help toincrease traffic to your websites.Keyword research (see the How to do it section of this module) and SEO are importantfor ALL of the other modules in this guide. They are an essential foundation.The advantage you have with the SEO information in this guide is that we keep thingssimple, thanks to the advice of a SEO expert named Steve Ovens. Steve is a popular,respected member of SFR.Above is a screenshot of the top sites listed on page 1 of Google when Lillea searched forthe term SEO.This shows that the creators of these sites have done a good job with SEO. In otherwords, good SEO helped them to rank highly for the term SEO. http://www.trafficten.com© Justyna Bizdra & Lillea Woodlyns 2010. You cannot sell, give, swap, exchange or claim the credit for thecontent in this book or any part thereof. You have personal rights only to this report.
  • 3. Page 3 of 14How to do itThere are 3 steps:Step 1: Keyword ResearchThis screenshot shows the keyword research results for the term keyword researchusing the best tool available (see the information under Tools. Useful Links. Plugins ofthis section to learn more about this excellent time saving software).Keyword research is so important that you should take a bit of extra time tolearn how to do it. Fortunately, the basics arent hard to master.By doing keyword research before creating any site or product or service, you can saveyourself a lot of trouble and time.Why? Keyword research will tell you what people are looking for, in real time, when theysearch the web. Youll learn what people want. You then use that information to youradvantage by providing information, products and services that can give people whatthey are looking for.You should, of course, offer something that makes your site or product or service standout in some way. But part of the point of this module is to help you avoid the mistake ofcreating sites and products that almost no one is interested in. http://www.trafficten.com© Justyna Bizdra & Lillea Woodlyns 2010. You cannot sell, give, swap, exchange or claim the credit for thecontent in this book or any part thereof. You have personal rights only to this report.
  • 4. Page 4 of 14Example:Lets say you would like to sell handmade jewellery.When you do keyword research, you find out that handmade jewelry is a verycompetitive term in the search engines. That means that there are other people sellinghandmade jewelry, and lots of people looking for it, so this may be worth pursuing if youcan compete and have a shot at appearing on the first few pages of Google and otherpopular search engines.Your keyword research reveals that there are longtail keywords that you can competewith more easily than you can for handmade jewelry (the videos in Tools. Useful Links.Plugins in this module will teach you more about longtail keywords and how to findthem).For example, you might find that you can compete more easily with handmade beadedjewelry"Also, to increase the chance that youll make a sale, look for buying keywords that youcan use.What are buying keywords?They are keyword phrases that indicate that someone is looking to buy something, ratherthan simply browsing for general or free information.Examples of buying keywordsproduct namesauthor namesproduct name + reviewauthor name + reviewexact product model/make numbersproduct name + geographic location http://www.trafficten.com© Justyna Bizdra & Lillea Woodlyns 2010. You cannot sell, give, swap, exchange or claim the credit for thecontent in this book or any part thereof. You have personal rights only to this report.
  • 5. Page 5 of 14Step 2: SEO BasicsDo all or most of the 5 following things to help the search engines index your sitesproperly for the terms you want to rank for.Theres a lot more to good SEO than this, but according to Steve Ovens, this is the 20%that can make 80% of the difference.1. If possible buy a domain name that includes the keywords that you wantto target.In the handmade jewelry example, that would be:http://www.handmadejewelry.comAn exact match for your keywords is ideal, but often an exact match domain name isntavailable for a highly competitive term. Someone else likely already bought it.Instead, you could buy something like:http://www.besthandmadejewelry.comorhttp://www.handmadejewelrysource.comAs you can see, there is only one additional word before or after the mainkeyword, handmade jewelry, in the domain names above. This is the ideal way todo things if you cant get an exact match – just one extra word before or after the mainkeyword.OR you can use one of the good longtail keywords you found during your keywordresearch. For this example, that could be:http://www.handmadebeadedjewelry.com© Justyna Bizdra & Lillea Woodlyns 2010. You cannot sell, give, swap, exchange or claim the credit for thecontent in this book or any part thereof. You have personal rights only to this report.
  • 6. Page 6 of 14NOTE: Ideally you shouldnt have hyphens in the domain name you buy. If you do, thenonly one at most. For example: http://www.handmade-jewelry.com.Why? More than one hyphen is often seen as spammy. Its also harder for people to typeand remember. And avoid numbers in a domain name if you can.If you already have a domain name that doesnt include keywords like this, dont worry,just make sure that you use the other SEO tips below.Also, avoid buying domain names that include trademarks such as companynames and product names!You risk getting a notice from company or person who owns the trademark with a threatof legal action against you unless you take the site down. James Schramko, and othersuccessful marketers, say that it isnt worth the risk!2. Put the keywords in URLs.WordPress makes this very easy to do. First you must change the permalink structure onyour site. i) Login to your WordPress Dashboard ii) Install Dean’s Permalink Migration free Wordpress plugin (see the note below) iii) Go to Settings and select Permalinks iv) Select Custom Structure and type /%postname%/, like the screenshot below shows v) Save ChangesImportant Note: if you already have some content on your website, we recommendthat before changing the permalink structure, you install Dean’s Permalink Migration freeWordpress plugin to safely change your permalink structure without breaking the oldlinks to your website. Please note however, that some people reported problems with thisplugin. Test it first before you make changes on your websites. http://www.trafficten.com© Justyna Bizdra & Lillea Woodlyns 2010. You cannot sell, give, swap, exchange or claim the credit for thecontent in this book or any part thereof. You have personal rights only to this report.
  • 7. Page 7 of 14Now whenever you create a new page or post, you can edit the url to include yourkeywords.Note: by default WordPress will put whatever title you use for your page or post in theurl, so make sure that you edit it if necessary.In the example below, Lillea edited the permalink to display seo-tips. If she didnt editthe url, the url would be the full title of her post, Steve Ovens Awesome SEO Tips, whichisnt as good for SEO!With this in mind, the urls in our handmade jewelry example would look like one of theseexamples:http://www.handmadejewelry.com/handmadebeadedjewelry© Justyna Bizdra & Lillea Woodlyns 2010. You cannot sell, give, swap, exchange or claim the credit for thecontent in this book or any part thereof. You have personal rights only to this report.
  • 8. Page 8 of 14http://www.besthandmadejewelry.com/handmadebeadedjewelryhttp://www.handmadejewelrysource.com/handmadebeadedjewelryOr, if youre creating a non-WordPress site, they would look something like this:http://www.handmadejewelry.com/handmadebeadedjewelry.html3. Use the keywords for any filenamesRename any images, videos, etc. that you upload to your sites. You can name yourImage before uploading them, or change the names after you have uploaded them.WordPress makes that easy to do.This is what the url of an image in .jpg format might look like with our example:http://www.handmadejewelry.com/images/handmadebeadedjewelry.jpg4. Include the keywords in the title of pages and posts on your site.WordPress automatically does this with the titles you type for your posts and pages, soyou dont have to do anything except remember to include your keywords. Below is whatthe code looks like in HTML:<title>Handmade Beaded Jewelry</title>The code is what the search engines will see and record.Human readers wont see the code, theyll see this:Handmade Beaded Jewelry http://www.trafficten.com© Justyna Bizdra & Lillea Woodlyns 2010. You cannot sell, give, swap, exchange or claim the credit for thecontent in this book or any part thereof. You have personal rights only to this report.
  • 9. Page 9 of 145. Use the keywords in the anchor text of any links you use to bring traffic to your sites (we cover this in other modules of this guide).Here is what the HTML code looks like in an anchor text link:<ahref="http://www.besthandmadejewelry.com/handmadebeadedjewelry.html">handmade beaded jewelry</a>That is what the search engines will see and record.Human readers wont see the code, theyll see this:handmade beaded jewelryStep 3: Monitor your progressUse the tools and techniques mentioned in the Introduction of Traffic Ten. Valuable tips  Putting keywords once or twice on a page or in an article can also help with SEO even though it wont be linked or have any HTML tags around it.  You can have more flexibility with titles, etc. if you enhance the SEO on WordPress sites by using a special free plugin listed in the Tools. Useful Links. Plugins. section of this module.  A well-structured WordPress blog that has a good SEO theme can help boost SEO. See Tools. Useful Links. Plugins in this module for a list of good SEO WordPress themes. http://www.trafficten.com© Justyna Bizdra & Lillea Woodlyns 2010. You cannot sell, give, swap, exchange or claim the credit for thecontent in this book or any part thereof. You have personal rights only to this report.
  • 10. Page 10 of 14  Write articles and create content for people. Dont stuff your pages with keywords and links - that is spammy and the search engines will not reward you for it!Tools. Useful Links. Plugins.1. ToolsBest Keyword Research ToolGoogle Adwords has a free keyword research tool, but for better filtering and greateranalysis power, we recommend that you use Market SamuraiMarket Samurai runs on PCs and Macs. It will do more than keyword research, but thekeyword research part of the software is always FREE. To access the other modulesin Market Samurai you simply pay a reasonable one-time fee. You can try before you buy,but, we repeat, the basic keyword research module is always free! http://www.trafficten.com© Justyna Bizdra & Lillea Woodlyns 2010. You cannot sell, give, swap, exchange or claim the credit for thecontent in this book or any part thereof. You have personal rights only to this report.
  • 11. Page 11 of 14To learn how to do keyword research properly, watch the excellent video tutorialshere:http://www.noblesamurai.com/dojo/marketsamurai/7284-introduction-to-keyword-research,Best Premium SEO WordPress ThemesWe recommend that you invest in the Developers license/version for these themes soyou can use them on multiple sites.Thesis is the top choice of many elite marketers. Its highly customizable, but there is abit of a learning curve. You can build, however, all types of websites using this theme.Dont want to create the site yourself? Use the excellent service below to get acustom site that will be SEOd to the max. Prices are below industry standard, yet thequality is higher!http://www.custombusinesswebsitedesign.com/ http://www.trafficten.com© Justyna Bizdra & Lillea Woodlyns 2010. You cannot sell, give, swap, exchange or claim the credit for thecontent in this book or any part thereof. You have personal rights only to this report.
  • 12. Page 12 of 142. PluginsFree WordPress plugins to enhance SEONote: you dont need to use these plugins if you have the premium WordPress themeslisted above.  Platinum SEO Plugin is an easy to use favorite of many top marketers  All in One SEO Pack is another easy to use favorite  Headspace is a great choice for advanced users who need more options than Platinum SEO and All in One SEO Pack offer  SEO Friendly Images optimizes any images you use on your WordPress sites Want more?The information you have just read is just a small introduction to the topic of successfullydriving traffic to your websites.To discover how to take full advantage of RSS, Video Marketing, Blog Commenting, Audioand Article Marketing, Press Releases, Forums, Social Media and Social Bookmarking takea look at Traffic Ten! http://www.trafficten.com© Justyna Bizdra & Lillea Woodlyns 2010. You cannot sell, give, swap, exchange or claim the credit for thecontent in this book or any part thereof. You have personal rights only to this report.
  • 13. Page 13 of 14You will be amazed how much you and your online business will benefit from it!What others say about Traffic Ten:“Lillea and Justyna have put together a nice and easy guide for getting traffic to yourwebsite – well done”James SchramkoInternetmarketingspeed.com http://www.trafficten.com© Justyna Bizdra & Lillea Woodlyns 2010. You cannot sell, give, swap, exchange or claim the credit for thecontent in this book or any part thereof. You have personal rights only to this report.
  • 14. Page 14 of 14You can keep up to date with what we are doing by following us on Twitter and readingour blogs Lillea Woodlyns’ Blog and TwitterJustyna Bizdra’s Blog and TwitterBig Thanks to Martyna Bizdra for making the e-book cover! http://www.trafficten.com© Justyna Bizdra & Lillea Woodlyns 2010. You cannot sell, give, swap, exchange or claim the credit for thecontent in this book or any part thereof. You have personal rights only to this report.

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