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Publications: from print to web
Publications: from print to web
Publications: from print to web
Publications: from print to web
Publications: from print to web
Publications: from print to web
Publications: from print to web
Publications: from print to web
Publications: from print to web
Publications: from print to web
Publications: from print to web
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Publications: from print to web

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This presentation provides an overview of differences and similarities in producing print and web versions of flagship publications. Presented by Kanti Kumar at the UN Editors Group meeting in Bonn, …

This presentation provides an overview of differences and similarities in producing print and web versions of flagship publications. Presented by Kanti Kumar at the UN Editors Group meeting in Bonn, 30-31 October 2008.

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Transcript

  • 1. Editorial processes and the Web <ul><li>Some considerations </li></ul>Kanti Kumar World Health Organization
  • 2. This presentation What is different? What is not so different? ‘ Riding the surf’ Our experience
  • 3. What is different? <ul><li>Attention span </li></ul><ul><li>Reading ability </li></ul><ul><li>Non-linear structure </li></ul><ul><li>Mix of media </li></ul><ul><li>Reusability of product </li></ul><ul><li>Outreach potential </li></ul><ul><li>Cost? </li></ul><ul><li>Accessibility </li></ul><ul><li>Trust, credibility </li></ul>
  • 4. What is NOT so different? <ul><li>Multilingual needs </li></ul><ul><li>Deadlines! </li></ul><ul><li>Editorial process </li></ul><ul><li>Production process </li></ul><ul><li>Marketing needs </li></ul><ul><li>Monitoring & evaluation </li></ul><ul><li>Resource scarcity </li></ul><ul><li>Trust, credibility </li></ul>
  • 5. ‘Riding the surf’
  • 6. ‘Riding the surf’
  • 7. ‘Riding the surf’
  • 8. ‘Riding the surf’
  • 9. Our experience <ul><li>Complementary, not competitive </li></ul><ul><li>Flexibility, with some challenges </li></ul><ul><li>Translation challenges remain </li></ul><ul><li>Multimedia elements demand planning </li></ul>
  • 10. Our experience <ul><li>Greater outreach potential, but needs push </li></ul><ul><li>May not be cheap, but greater returns possible </li></ul><ul><li>Trust & credibility more important than ever </li></ul>
  • 11. Comments?

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