Editorial processes and the Web Some considerations Kanti Kumar World Health Organization

Some considerations

This presentation What is different? What is not so different? ‘ Riding the surf’ Our experience

What is different? Attention span Reading ability Non-linear structure Mix of media Reusability of product Outreach potential Cost? Accessibility Trust, credibility

Attention span

Reading ability

Non-linear structure

Mix of media

Reusability of product

Outreach potential

Cost?

Accessibility

Trust, credibility

What is NOT so different? Multilingual needs Deadlines! Editorial process Production process Marketing needs Monitoring & evaluation Resource scarcity Trust, credibility

Multilingual needs

Deadlines!

Editorial process

Production process

Marketing needs

Monitoring & evaluation

Resource scarcity

Trust, credibility

‘Riding the surf’

‘Riding the surf’

‘Riding the surf’

‘Riding the surf’

Our experience Complementary, not competitive Flexibility, with some challenges Translation challenges remain Multimedia elements demand planning

Complementary, not competitive

Flexibility, with some challenges

Translation challenges remain

Multimedia elements demand planning

Our experience Greater outreach potential, but needs push May not be cheap, but greater returns possible Trust & credibility more important than ever

Greater outreach potential, but needs push

May not be cheap, but greater returns possible

Trust & credibility more important than ever

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