What is therole of the new media techniques in dissemination of information?
Reeta Roy, President and CEO of the MasterCard Foundation, is sending tweets from her site visit to Uganda and Kenya. As background, the mandate of the $2 billion Foundation is to enable people living in poverty to improve their lives by expanding their access to microfinance and education. Reeta is currently in Uganda, where she’s learning first-hand about the Foundation’s partnerships and programs. While the account is the Foundation&apos;s branded Twitter account, she is using it for a project to report on their work in the field.
This is a listening/engaging system that integrates both traditional media (press mentions) w/social media reputation management. Listening is red – and there are different posts for listening ..
http://www.flickr.com/photos/stefanomaggi/3564156120/Affinity: don&apos;t look for numbersWhen looking for influencers, you must not forget that these people will help you generating a lead: it could be a subscription, a purchase, a dialogue or a thousand more actions but the influencer should push influenced to act.So let&apos;s rethink it: are you looking for someone who can reach the highest number of users?Probably not. The one you&apos;re looking for is a person that can make an impact on the followers and inspire them, move them to act and push them to spread the message he is carrying. Real influence is not measured (only) with numbers. It&apos;s fundamental to understand what kind of affinity an influencer has with the audience.Communicate the signal and wipe out the noise by choosing the right people.
The remedy – education, discussion, policyLooks at the opportunity costs if they don’t participateConsider the worse case scenarios and have a policy that addresses
Social Media WorkshopNasscom Foundation Beth Kanter, Beth’s BlogFeb. 2010
Human Spectragram: Agree or disagree with: Social media is a waste of timeUsing social media can make our CSR Initiative more successful
The Principles of Effective Social Media Strategy
Community Building & Social Networking GenerateBuzz Social Content Engagement Listen Social Media Strategy Blocks Crawl ………..……Walk …….…….. Run ……..…………….Flyl
Social Content acticaches Social Media: Tactics and Tools Community Building & Social Networking GenerateBuzz Listen Engagement 10hr 15hr 20hr Support Overall Communications and Internet StrategySupports Offline Action , Change of Behavior, or Impact Outcome Less Time More time
1. Links to Communications Strategy or Theory of Change
“It is important to connect with people based on their interests (I will sometimes search twitter for "kids outside" and then compliment them on giving their kids a green hour!) ” Danielle Brigida
8. Assess Organizational Culture Loss of control over their branding and marketing messages Dealing with negative comments Addressing personality versus organizational voice (trusting employees) Fear of failure Perception of wasted of time and resources Suffering from information overload already, this will cause more