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Women Who Tech: Social Media, Nonprofits and Cut Dog Theory Presentation Transcript

  • 1. Social Media Adoption, Nonprofits and the Cute Dog Theory Beth Kanter, Beth’s Blog Women Who Tech Conference: Social Media: Hot or Not?
  • 2. Beth Kanter, Nonprofit Technology Trainer Photo by Steve Goodman
  • 3. Beth’s Blog Profiles & Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network
  • 4. What is the cute dog theory?
  • 5.  
  • 6.  
  • 7.  
  • 8.  
  • 9.  
  • 10. The Cute Dog Theory: Social Media Adoption and Nonprofits
  • 11. Assess Audience Online Social Activities
  • 12.  
  • 13. Discuss/set objectives first
  • 14. Not a monologue
  • 15. Listening
  • 16. Conversation
  • 17. Even difficult ones …
  • 18. Source: Alan Levine – CogDog Blog Web 1.0
  • 19. Web 2.0
  • 20. Staff Roles
  • 21. Define a box Define a Box
  • 22. Start small, reiterate over and over
  • 23. It takes time
  • 24. Success Factors Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment
  • 25. Contact Information Beth Kanter [email_address] Beth’s Blog http://beth.typepad.com
  • 26. Photos
    • http://www.flickr.com/photos/emarquetti/23798083/
    • http://www.flickr.com/photos/sparktography/74973135/
    • http://www.flickr.com/photos/wildspiritwolfsanctuary/353380668/in/photostream
    • http://www.flickr.com/photos/whybesubtle/385965905/
    • http://www.flickr.com/photos/shannonbailey/415278877/
    • http://www.flickr.com/photos/trektheworld/1445122979/
    • http://www.flickr.com/photos/edwindejongh/388986572/