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Women Who Tech: Social Media, Nonprofits and Cut Dog Theory Women Who Tech: Social Media, Nonprofits and Cut Dog Theory Presentation Transcript

  • Social Media Adoption, Nonprofits and the Cute Dog Theory Beth Kanter, Beth’s Blog Women Who Tech Conference: Social Media: Hot or Not?
  • Beth Kanter, Nonprofit Technology Trainer Photo by Steve Goodman
  • Beth’s Blog Profiles & Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network
  • What is the cute dog theory?
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  • The Cute Dog Theory: Social Media Adoption and Nonprofits
  • Assess Audience Online Social Activities
  •  
  • Discuss/set objectives first
  • Not a monologue
  • Listening
  • Conversation
  • Even difficult ones …
  • Source: Alan Levine – CogDog Blog Web 1.0
  • Web 2.0
  • Staff Roles
  • Define a box Define a Box
  • Start small, reiterate over and over
  • It takes time
  • Success Factors Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment
  • Contact Information Beth Kanter [email_address] Beth’s Blog http://beth.typepad.com
  • Photos
    • http://www.flickr.com/photos/emarquetti/23798083/
    • http://www.flickr.com/photos/sparktography/74973135/
    • http://www.flickr.com/photos/wildspiritwolfsanctuary/353380668/in/photostream
    • http://www.flickr.com/photos/whybesubtle/385965905/
    • http://www.flickr.com/photos/shannonbailey/415278877/
    • http://www.flickr.com/photos/trektheworld/1445122979/
    • http://www.flickr.com/photos/edwindejongh/388986572/