Women Who Tech: Social Media, Nonprofits and Cut Dog Theory

Slide 1: Social Media Adoption, Nonprofits and the Cute Dog Theory Beth Kanter, Beth’s Blog Women Who Tech Conference: Social Media: Hot or Not?

Slide 2: Beth Kanter, Nonprofit Technology Trainer Photo by Steve Goodman

Slide 3: Beth’s Blog Profiles & Presence Communities RSS Powered network Sharing photos, bookmarks, videos, and more Conversations Fundraising

Slide 4: What is the cute dog theory?

Slide 10: The Cute Dog Theory: Social Media Adoption and Nonprofits

Slide 11: Assess Audience Online Social Activities

Slide 13: Discuss/set objectives first

Slide 14: Not a monologue

Slide 15: Listening

Slide 16: Conversation

Slide 17: Even difficult ones …

Slide 18: Web 1.0 Source: Alan Levine – CogDog Blog

Slide 19: Web 2.0

Slide 20: Staff Roles

Slide 21: Define a Box Define a box

Slide 22: Start small, reiterate over and over

Slide 23: It takes time

Slide 24: Success Factors Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment

Slide 25: Contact Information Beth Kanter beth@bethkanter.org Beth’s Blog http://beth.typepad.com

Slide 26: Photos • http://www.flickr.com/photos/emarquetti/23798083/ • http://www.flickr.com/photos/sparktography/74973135/ • http://www.flickr.com/photos/wildspiritwolfsanctuary/35338 0668/in/photostream • http://www.flickr.com/photos/whybesubtle/385965905/ • http://www.flickr.com/photos/shannonbailey/415278877/ • http://www.flickr.com/photos/trektheworld/1445122979/ • http://www.flickr.com/photos/edwindejongh/388986572/