Social Media Adoption, Nonprofits and the Cute Dog Theory Beth Kanter, Beth’s Blog Women Who Tech Conference: Social Media: Hot or Not?

Beth Kanter, Nonprofit Technology Trainer Photo by Steve Goodman

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What is the cute dog theory?

The Cute Dog Theory: Social Media Adoption and Nonprofits

Assess Audience Online Social Activities

Discuss/set objectives first

Not a monologue

Listening

Conversation

Even difficult ones …

Source: Alan Levine – CogDog Blog Web 1.0

Web 2.0

Staff Roles

Define a box Define a Box

Start small, reiterate over and over

It takes time

Success Factors Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment

Contact Information Beth Kanter [email_address] Beth’s Blog http://beth.typepad.com

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http://www.flickr.com/photos/emarquetti/23798083/

http://www.flickr.com/photos/sparktography/74973135/

http://www.flickr.com/photos/wildspiritwolfsanctuary/353380668/in/photostream

http://www.flickr.com/photos/whybesubtle/385965905/

http://www.flickr.com/photos/shannonbailey/415278877/

http://www.flickr.com/photos/trektheworld/1445122979/

http://www.flickr.com/photos/edwindejongh/388986572/