Social Media Adoption, Nonprofits  and the Cute Dog Theory Beth Kanter, Beth’s Blog Women Who Tech Conference:  Social Med...
Beth Kanter, Nonprofit Technology Trainer Photo by Steve Goodman
Beth’s Blog Profiles & Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and more  Conversat...
What is the cute dog theory?
 
 
 
 
 
The Cute Dog Theory:  Social Media Adoption and Nonprofits
Assess Audience Online Social Activities
 
Discuss/set objectives first
Not a monologue
Listening
Conversation
Even difficult ones …
Source:  Alan Levine – CogDog Blog Web 1.0
Web 2.0
Staff Roles
Define a box Define a Box
Start small, reiterate over and over
It takes time
Success Factors Assess Audience Objectives  Policy and Education Time investment Staff Roles Experiment
Contact Information Beth Kanter [email_address] Beth’s Blog  http://beth.typepad.com
Photos <ul><li>http://www.flickr.com/photos/emarquetti/23798083/ </li></ul><ul><li>http://www.flickr.com/photos/sparktogra...
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Women Who Tech: Social Media, Nonprofits and Cut Dog Theory

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  • http://www.flickr.com/photos/emarquetti/23798083/ Warning: If you dare use my content or ideas without permission and attribution, I will embarrass you.
  • Women Who Tech: Social Media, Nonprofits and Cut Dog Theory

    1. Social Media Adoption, Nonprofits and the Cute Dog Theory Beth Kanter, Beth’s Blog Women Who Tech Conference: Social Media: Hot or Not?
    2. Beth Kanter, Nonprofit Technology Trainer Photo by Steve Goodman
    3. Beth’s Blog Profiles & Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network
    4. What is the cute dog theory?
    5.  
    6.  
    7.  
    8.  
    9.  
    10. The Cute Dog Theory: Social Media Adoption and Nonprofits
    11. Assess Audience Online Social Activities
    12.  
    13. Discuss/set objectives first
    14. Not a monologue
    15. Listening
    16. Conversation
    17. Even difficult ones …
    18. Source: Alan Levine – CogDog Blog Web 1.0
    19. Web 2.0
    20. Staff Roles
    21. Define a box Define a Box
    22. Start small, reiterate over and over
    23. It takes time
    24. Success Factors Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment
    25. Contact Information Beth Kanter [email_address] Beth’s Blog http://beth.typepad.com
    26. Photos <ul><li>http://www.flickr.com/photos/emarquetti/23798083/ </li></ul><ul><li>http://www.flickr.com/photos/sparktography/74973135/ </li></ul><ul><li>http://www.flickr.com/photos/wildspiritwolfsanctuary/353380668/in/photostream </li></ul><ul><li>http://www.flickr.com/photos/whybesubtle/385965905/ </li></ul><ul><li>http://www.flickr.com/photos/shannonbailey/415278877/ </li></ul><ul><li>http://www.flickr.com/photos/trektheworld/1445122979/ </li></ul><ul><li>http://www.flickr.com/photos/edwindejongh/388986572/ </li></ul>

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