Social Media Adoption, Nonprofits  and the Cute Dog Theory Beth Kanter, Beth’s Blog Women Who Tech Conference:  Social Med...
Beth Kanter, Nonprofit Technology Trainer Photo by Steve Goodman
Beth’s Blog Profiles & Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and more  Conversat...
What is the cute dog theory?
 
 
 
 
 
The Cute Dog Theory:  Social Media Adoption and Nonprofits
Assess Audience Online Social Activities
 
Discuss/set objectives first
Not a monologue
Listening
Conversation
Even difficult ones …
Source:  Alan Levine – CogDog Blog Web 1.0
Web 2.0
Staff Roles
Define a box Define a Box
Start small, reiterate over and over
It takes time
Success Factors Assess Audience Objectives  Policy and Education Time investment Staff Roles Experiment
Contact Information Beth Kanter [email_address] Beth’s Blog  http://beth.typepad.com
Photos <ul><li>http://www.flickr.com/photos/emarquetti/23798083/ </li></ul><ul><li>http://www.flickr.com/photos/sparktogra...
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Women Who Tech: Social Media, Nonprofits and Cut Dog Theory

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  • http://www.flickr.com/photos/emarquetti/23798083/ Warning: If you dare use my content or ideas without permission and attribution, I will embarrass you.
  • Women Who Tech: Social Media, Nonprofits and Cut Dog Theory

    1. 1. Social Media Adoption, Nonprofits and the Cute Dog Theory Beth Kanter, Beth’s Blog Women Who Tech Conference: Social Media: Hot or Not?
    2. 2. Beth Kanter, Nonprofit Technology Trainer Photo by Steve Goodman
    3. 3. Beth’s Blog Profiles & Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network
    4. 4. What is the cute dog theory?
    5. 10. The Cute Dog Theory: Social Media Adoption and Nonprofits
    6. 11. Assess Audience Online Social Activities
    7. 13. Discuss/set objectives first
    8. 14. Not a monologue
    9. 15. Listening
    10. 16. Conversation
    11. 17. Even difficult ones …
    12. 18. Source: Alan Levine – CogDog Blog Web 1.0
    13. 19. Web 2.0
    14. 20. Staff Roles
    15. 21. Define a box Define a Box
    16. 22. Start small, reiterate over and over
    17. 23. It takes time
    18. 24. Success Factors Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment
    19. 25. Contact Information Beth Kanter [email_address] Beth’s Blog http://beth.typepad.com
    20. 26. Photos <ul><li>http://www.flickr.com/photos/emarquetti/23798083/ </li></ul><ul><li>http://www.flickr.com/photos/sparktography/74973135/ </li></ul><ul><li>http://www.flickr.com/photos/wildspiritwolfsanctuary/353380668/in/photostream </li></ul><ul><li>http://www.flickr.com/photos/whybesubtle/385965905/ </li></ul><ul><li>http://www.flickr.com/photos/shannonbailey/415278877/ </li></ul><ul><li>http://www.flickr.com/photos/trektheworld/1445122979/ </li></ul><ul><li>http://www.flickr.com/photos/edwindejongh/388986572/ </li></ul>

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