Slideshow transcript
Slide 1: Social Media Adoption, Nonprofits and the Cute Dog Theory Beth Kanter, Beth’s Blog Women Who Tech Conference: Social Media: Hot or Not?
Slide 2: Beth Kanter, Nonprofit Technology Trainer Photo by Steve Goodman
Slide 3: Beth’s Blog Profiles & Presence Communities RSS Powered network Sharing photos, bookmarks, videos, and more Conversations Fundraising
Slide 4: What is the cute dog theory?
Slide 10: The Cute Dog Theory: Social Media Adoption and Nonprofits
Slide 11: Assess Audience Online Social Activities
Slide 13: Discuss/set objectives first
Slide 14: Not a monologue
Slide 15: Listening
Slide 16: Conversation
Slide 17: Even difficult ones …
Slide 18: Web 1.0 Source: Alan Levine – CogDog Blog
Slide 19: Web 2.0
Slide 20: Staff Roles
Slide 21: Define a Box Define a box
Slide 22: Start small, reiterate over and over
Slide 23: It takes time
Slide 24: Success Factors Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment
Slide 25: Contact Information Beth Kanter beth@bethkanter.org Beth’s Blog http://beth.typepad.com
Slide 26: Photos • http://www.flickr.com/photos/emarquetti/23798083/ • http://www.flickr.com/photos/sparktography/74973135/ • http://www.flickr.com/photos/wildspiritwolfsanctuary/35338 0668/in/photostream • http://www.flickr.com/photos/whybesubtle/385965905/ • http://www.flickr.com/photos/shannonbailey/415278877/ • http://www.flickr.com/photos/trektheworld/1445122979/ • http://www.flickr.com/photos/edwindejongh/388986572/




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