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Wizardaudio Wizardaudio Presentation Transcript

  • REMIXED
  •  
  • What the heck is Web 2.0?
  • Web 1.0 = Kansas
  • Reading Surfing Browsing Consuming
  • The .dot com boom! The .dot com bust!
  • Toto, I don’t think it is the same Web! Over the Rainbow
  • Share Create Connect Collaborate Web 2.0
  •  
  •  
  • That’s scary! What about my organization’s branding and messaging?
  • Why Web.2.0?
  •  
  • They’re comfortable with using new media! They are future donors!
  • EmailMarketing Online Auctions Virtual Gift Catalog Online Merchandising Fundraising Events Direct Mail Traditional Media Membership & Online Renewal Pay Per Click Blogs Widgets Virtual Worlds YouTube Flickr MySpace Facebook Will it blend?
  • The Wizard Blogs Technorati RSS Tagging Social Bookmarking Flickr Video Sharing Wiki Widgets Creative Commons User Generated Content Social Networking Sites Twitter Second Life
  • Adoption issues Skepticism Lack of Understanding, Time, Resources Board & Staff Backlash Too Much of a Good Thing
  • Dive in as an individual first!
  • Low Risk Experiments http://www.flickr.com/photos/striatic
  • Focused on outcomes and results
  •  
  • There’s no place like home