Toto, I don’t think it is the same Web! Over the Rainbow
Share Create Connect Collaborate Web 2.0
That’s scary! What about my organization’s branding and messaging?
They’re comfortable with using new media! They are future donors!
EmailMarketing Online Auctions Virtual Gift Catalog Online Merchandising Fundraising Events Direct Mail Traditional Media Membership & Online Renewal Pay Per Click Blogs Widgets Virtual Worlds YouTube Flickr MySpace Facebook Will it blend?
The Wizard Blogs Technorati RSS Tagging Social Bookmarking Flickr Video Sharing Wiki Widgets Creative Commons User Generated Content Social Networking Sites Twitter Second Life
Adoption issues Skepticism Lack of Understanding, Time, Resources Board & Staff Backlash Too Much of a Good Thing