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Wizard of Web2.0 Remix

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This is a remix of a slide show

This is a remix of a slide show

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Wizard of Web2.0 Remix Wizard of Web2.0 Remix Presentation Transcript

  • REMIXED
  •  
  • Web 1.0 = Kansas
  • Read Surf Browse Consume
  • The .dot com bust!
  • Toto, I don’t think it is the same Internet! Over the Rainbow
  • Share Create Connect Collaborate Web 2.0
    • It isn’t that scary
    Or this perfect…
  •  
  •  
  • Stakeholders create their own experience with you or your organization
  • Openness
  •  
  •  
  • Conversational Media
  • Connect with Kindred Spirits
  • . . . with Peers
  • Connect & Communicate
  • Ok, I only have Three People LinkedIn, BUT Behold…the power of Web2.0!
  • Now I know all these people!
  •  
  • Connected Action
  • The Yellow Brick Road Why use Web 2.0?
  •  
  • They’re comfortable with using new media! They are future donors!
    • You want to express the human voice of your organization
    • You want to enable easy ways for people to share knowledge and information
    • Open source thinking - willing to share ideas in progress and let others join in and help it
    • Can deal with the messiness
    • You already have the basics covered
    YES2.0
  • EmailMarketing Online Auctions Virtual Gift Catalog Online Merchandising Fundraising Events Direct Mail Traditional Media Membership & Online Renewal Pay Per Click Blogs Widgets Virtual Worlds YouTube Flickr MySpace Facebook Will it blend?
  • The Wizard Blogs Technorati RSS Tagging Social Bookmarking Flickr Video Sharing Wiki Widgets Creative Commons User Generated Content Social Networking Sites Twitter Second Life
  • The “Fly”(ing Monkeys) In The Ointment Skepticism Lack of Understanding, Time, Resources Board & Staff Backlash Too Much of a Good Thing
  • There’s no place like home
  • Dive in as an individual first!
  • Low Risk Experiments http://www.flickr.com/photos/striatic
  • Focused on outcomes and results
  • The Cards
    • Strategies
    • Adoption Issues
    • Tools
  • Source: littleoslo.com - Blogpoly Let’s Play! Outcomes Personal Learning External Communication
  • Source: littleoslo.com - Blogpoly Let’s Play! Small Groups with a pack of cards Scenario and Context for outcome Choose Your Tools: What and why? Create a story! One person to tell story from each group
  • Don’t Forget! http://bethkanter.wikispaces.com It takes 21 days to make a habit – what one idea will you will implement? Write it on a business card, give it to me, and I’ll email you in 21 days!
  • The Social Media Game Selecting Web 2.0 Tools and Communications Strategies for Fundraising Beth Kanter Beth’s Blog Based on a game designed by David Wilcox
  • Trainer, coach, and consultant to nonprofits and effective technology use. Beth Kanter: Offline
  • Beth Kanter: Online Profiles & Presence Content in many places RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network
  • http://socialmedia.wikispaces.com/Social+media+game David Wilcox
  • http://internet-fundraising.wikispaces.com/
  • http://http://www.nfp2.co.uk/
  • 1. Icebreaker 2. Wizard of Web2.0
    • Game Play
    http://www.flickr.com/photos/john/ 3. The Game Rules Agenda 5. Summary & Share
  • http://www.flickr.com/photos/gilgamesh/ bethkanter.wikispaces.com
  • Ice Breaker
    • 3 words – related to fundraising
    • Passion
    • Tape to yourself
    • Find a kindred spirit
    • Have a conversation