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Wizard of Web2.0 Remix

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Transcript

  • 1. REMIXED
  • 2.  
  • 3. Web 1.0 = Kansas
  • 4. Read Surf Browse Consume
  • 5. The .dot com bust!
  • 6. Toto, I don’t think it is the same Internet! Over the Rainbow
  • 7. Share Create Connect Collaborate Web 2.0
  • 8.
    • It isn’t that scary
    Or this perfect…
  • 9.  
  • 10.  
  • 11. Stakeholders create their own experience with you or your organization
  • 12. Openness
  • 13.  
  • 14.  
  • 15. Conversational Media
  • 16. Connect with Kindred Spirits
  • 17. . . . with Peers
  • 18. Connect & Communicate
  • 19. Ok, I only have Three People LinkedIn, BUT Behold…the power of Web2.0!
  • 20. Now I know all these people!
  • 21.  
  • 22. Connected Action
  • 23. The Yellow Brick Road Why use Web 2.0?
  • 24.  
  • 25. They’re comfortable with using new media! They are future donors!
  • 26.
    • You want to express the human voice of your organization
    • You want to enable easy ways for people to share knowledge and information
    • Open source thinking - willing to share ideas in progress and let others join in and help it
    • Can deal with the messiness
    • You already have the basics covered
    YES2.0
  • 27. EmailMarketing Online Auctions Virtual Gift Catalog Online Merchandising Fundraising Events Direct Mail Traditional Media Membership & Online Renewal Pay Per Click Blogs Widgets Virtual Worlds YouTube Flickr MySpace Facebook Will it blend?
  • 28. The Wizard Blogs Technorati RSS Tagging Social Bookmarking Flickr Video Sharing Wiki Widgets Creative Commons User Generated Content Social Networking Sites Twitter Second Life
  • 29. The “Fly”(ing Monkeys) In The Ointment Skepticism Lack of Understanding, Time, Resources Board & Staff Backlash Too Much of a Good Thing
  • 30. There’s no place like home
  • 31. Dive in as an individual first!
  • 32. Low Risk Experiments http://www.flickr.com/photos/striatic
  • 33. Focused on outcomes and results
  • 34. The Cards
    • Strategies
    • Adoption Issues
    • Tools
  • 35. Source: littleoslo.com - Blogpoly Let’s Play! Outcomes Personal Learning External Communication
  • 36. Source: littleoslo.com - Blogpoly Let’s Play! Small Groups with a pack of cards Scenario and Context for outcome Choose Your Tools: What and why? Create a story! One person to tell story from each group
  • 37. Don’t Forget! http://bethkanter.wikispaces.com It takes 21 days to make a habit – what one idea will you will implement? Write it on a business card, give it to me, and I’ll email you in 21 days!
  • 38. The Social Media Game Selecting Web 2.0 Tools and Communications Strategies for Fundraising Beth Kanter Beth’s Blog Based on a game designed by David Wilcox
  • 39. Trainer, coach, and consultant to nonprofits and effective technology use. Beth Kanter: Offline
  • 40. Beth Kanter: Online Profiles & Presence Content in many places RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network
  • 41. http://socialmedia.wikispaces.com/Social+media+game David Wilcox
  • 42. http://internet-fundraising.wikispaces.com/
  • 43. http://http://www.nfp2.co.uk/
  • 44. 1. Icebreaker 2. Wizard of Web2.0
    • Game Play
    http://www.flickr.com/photos/john/ 3. The Game Rules Agenda 5. Summary & Share
  • 45. http://www.flickr.com/photos/gilgamesh/ bethkanter.wikispaces.com
  • 46. Ice Breaker
    • 3 words – related to fundraising
    • Passion
    • Tape to yourself
    • Find a kindred spirit
    • Have a conversation