Becoming A Networked
Nonprofit:
Developing An Effective
Integrated Social Media
Strategy
Beth Kanter, Master Trainer and A...
Your Burning Questions!

Welcome

Please write down
your burning
question about
networked
nonprofits or social
media on st...
Beth Kanter: Master Trainer, Author, and ChangeMaker
Raise your hand if …….
- Executive Director
- Board Member
- IT Staff
- Communications Staff
- Program Staff
- Do you impl...
Raise your hand if organization is budget
is ..

-All Volunteer Staff
-10 or less FTE Staff
-10-20 FTE
-More than FTE
Raise Your Hand If Your Digital Strategy Goal Is ….







Improve relationships
Increase awareness
Increase traffic...
Is your nonprofit using these tools?

Stand Up, Sit Down

Are you getting results?

Photo by net_efekt
The Agenda
AGENDA

OUTCOMES

Networked Nonprofits and
Mapping Your Network

Take small steps
to improve your
strategy to g...
Definition
Networked Nonprofits are simple,
agile, and transparent nonprofits.
They are experts at using social
media tool...
3 Digital Revolutions

Broadband
NGO Photography

Mobile

Social Networks
Not Networked

NGO

Modified illustration by David Armano
The Micro-Sociology of Networks
With apologies to David Armano f...
Networked

Staff

Nonprofit

With apologies to David Armano for hacking his visual!
Source: The Micro-Sociology of Network...
If you can’t fly then run, if you can’t run then walk, if you can’t
walk then crawl, but whatever you do you have to keep
...
Maturity of Practice: Network Nonprofits

CRAWL

WALK

Communications
Strategy
Development

Linking Social with
Results an...
Share Pair: Where is your organization?
Where is your organization now? What does that look
like? What do you need to get ...
Maturity of Practice: Crawl-Walk-Run-Fly
Categories
CULTURE

Practices
Networked Mindset
Institutional Support
CAPACITY
St...
CWRF Tracker

“It helps us put some
focused attention into our
strategy and practice. I’ve
set some defined goals and
area...
The Networked Mindset
The Social Nonprofit
Active Listening Challenge
• Take jot down
insights on sticky
notes
• Rose = your org is
doing and does well
• Thorn = cha...
A Network Mindset: A Leadership Style

•
•
•
•
•
•

•

Openness, transparency, decentralized decision-making, and
collecti...
The Social CEO: In Service of Strategy
Open and accessible to the world
and building relationships
Making interests, hobbi...
One Tweet by Director = 1,000 by Staff

Open and accessible to the
world and building
relationships
Making interests, hobb...
Different Voices
Leveraging Networks
You want me to Tweet?

Who has time?

Are you thinking
this?
Best Practice: Write Down the Rules – Social Media Policy


http://www.bethkanter.org/category/organizational-culture/
Social Media Policy – All Staff Participate

http://www.bethkanter.org/staff-guidelines/
You want everyone on
staff to Tweet too?
Great idea but ..

Who has time?

Are you thinking
this?
Leverage Staff Personal Passion In Service of Mission

@rdearborn works for UpWell and she
LOVES sharks.
Hybrid Model Staffing: Tear Down Those Silos

Source: SSIR – Mogus, Silberman, and Roy
How social is your organization’s culture?
What are some of your challenges?

1

2

3

4

5
Networked Mindset/Social Nonprofit: Concept Map

Affinity Cluster

• Add your sticky
notes to the wall
• Identify buckets
How Nonprofits Visualize Their Networks
Network Map Process

INFORMAL RELATIONSHIPS

OTHER ORGANIZATIONS
• Other Constituents

• Other Constituents

• Other Const...
Create Your Map: Work Thru Break – Finish by 10:45 am
1. Use sticky notes, markers and
poster paper to create your
organiz...
Walk About, View Other Maps, Leave Notes
Visualize, develop, and weave relationships with others to help
support your prog...
Random Speed Debrief: 60 Seconds
SMARTer Integrated Social Media
Understanding strategy, audience identification, and
measurement
CWRF - STRATEGY
CRAWL

WALK

RUN

Consideration of
Strategic plan with SMART Strategic plan with
communications strategy o...
POST FRAMEWORK

People
Objectives
Strategies
Tactics
POST: KNOW YOUR AUDIENCE
•
•
•
•
•
•

What keeps them up at night?
What are they currently seeking?
Where do they go for i...
POST APPLIED: SMALL ARTS NONPROFIT
PEOPLE: Artists and people in their community

OBJECTIVES:
Increase engagement by 2 com...
POST: SMART OBJECTIVES

Results
• Reach, Engagement, Action,
Dollars

1. How many?

2.

3.

Measure with metrics

By when?
Pick The Right Success Metric!
Goal
Increase donations

Metric

Increase donor base

% reduction in cost per dollar
raised...
Social
Strategy

Listen

Engage

Content

Champions
Influencers
Tools and
Tactics

Web Site
Email
Mobile
Paid Media
Earned Media
Offline
Print
Other Channels
Social Media Channels
SMARTER SOCIAL MEDIA: CREATE A POSTER
Create A Poster
SMART
OBJECTIVE
TARGET
AUDIENCES
SUCCESS
METRICS
SMARTER SOCIAL MEDIA: GALLERY WALK

Hang Your
Poster on Wall
Look at other
posters
Leave Notes
Walking Speed Debrief: One Minute
Listening
Repeat

Analysis

Key Words

Purpose
Brand Monitoring
Customer Service
Engagement
Influencers
Crowdsourcing
Cont...
California Shakespeare Theater
California Shakespeare Theatre
California Shakespeare Festival
Cal Shakes
Jonathan Moscone
...
http://en.mention.net
Think and Write: What keywords do you need to monitor to help you
reach your objectives, learn more about your audience, o...
Engagement With A Purpose: Macro and Micro
Creators
Conversions
Critics
Collectors
Joiners

Views

Spectators

Trial/Consi...
Engagement With A Purpose!
• What is your objective?
• Who is the audience?
• What are different ways
that your audience c...
Examples
Creators
Critics

• Allows for supporter to be
engaged at different entry points
and move easily between them
dur...
Social Media Integrated Campaign: CTA
Creators

Critics
Collectors
Joiners
Spectators

Adopt
Pet
Donate
to
Shelter

Volunt...
Offline/Online Activism
Creators
Critics
Collectors

Spectators

PLAY VIDEO
Activity: Brainstorm Your Ladder

•CTA
•Metric
Reach

Engagement

•CTA
•Metric

•CTA
•Metric
Action
LUNCH
BOOKS for SALE
Reflections

Welcome
• What resonated?
• What questions
remain?

Write on a sticky
note and post it on
the flip chart
Energizers

Play Video
Influencers and Champions
From Influencer Research to Champions Program

Unleash
Resources
Recruit

Research
•
•
•
•
•

NodeXL
Twiangulate
Klout
Des...
Add Your Influencers/Champions: Network Maps
Maturity of Practice: CWRF – Content
CRAWL

WALK

Shares content that
may be relevant to
audience, but not
consistently an...
Linking Your Content Strategy To SMART Objectives

Objective

Audience

Content Strategy
How To Think About Content

Ideas

Features

Idea Pieces
Interviews
Opinion
Analysis

Highlights
Reviews
Stories
Case Stud...
Editorial Calendar Example

Include hashtags (#) and URL resources for staff to do some research on topics

United Ways of...
Social Content Optimization
• Focus on publishing highquality, engaging, relevant
content
• Timing and Frequency
• Post qu...
Date

Hook

Web

1
2

3
4
5
6
7
1. Volunteer?
2. Brainstorm an editorial
calendar for one week.
3. Use template, sticky no...
It’s A Process: Ideas, Organize, Create, Measure

• Allocate staff meeting
time
• Regular content
brainstorm meetings
• Ne...
Measuring Your Content
Result

Metrics

Analysis Question

Consumption

Views
Reach
Followers

Does your audience care abo...
You Don’t Have To Measure All Right Away

http://bit.ly/npspreadsheet
Use Data To Make Better Decisions

Look for patterns
Share Pair
How will you coordinate, create, and measure your social
media content? What questions do you still have?
Break
Stretch Break
Mindful Social Media

• How To Be Intentional
• Efficiency Tips
• Privacy Tips
• Your Burning Questions
Answered
Mindful
Social Media or
Mind Full?

Photo by pruzicka
Managing Your Attention Online: Why Is It An Important
Networking Skill?
Self-Knowledge Is The First Step
1. When you open email or do social media tasks, does it make you feel anxious?
2. When y...
What’s Your Attention Focusing Score?

Source: Lulumonathletica

0…1…2…3…4…5…6…7…8…9…10
Mindful Online……………………………………………………...
What does it mean to manage your attention while your
curate or other social media tasks?
• Understand your goals and prio...
6 Tips for Fitting In Social Media in a Packed
Schedule

1. Tailor your social media tasks to
support your goals
2. Go mob...
Spectragram

Disagree

Agree

The only way to protect your privacy and safety is
avoid using online social network for pro...
COMMON SENSE NETWORKING ONLINE
Location Based Social Networks:
• Turn off social location features and geo tagging.
• Don’...
Techniques
Techniques
https://myshadow.org/lost-in-small-print
Takeaways: Share Pairs
• What’s one tip or technique that you can
put into practice next week to improve
your social media...
Closing Circle and Reflection
Thank you!

www.bethkanter.org
www.facebook.com/beth.kanter.blog
@kanter on Twitter
Toledo Ohio Workshop
Toledo Ohio Workshop
Toledo Ohio Workshop
Toledo Ohio Workshop
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Toledo Ohio Workshop

  1. 1. Becoming A Networked Nonprofit: Developing An Effective Integrated Social Media Strategy Beth Kanter, Master Trainer and Author of the Networked Nonprofit Books Toledo, Ohio October, 2013
  2. 2. Your Burning Questions! Welcome Please write down your burning question about networked nonprofits or social media on sticky note What do you want answered by the end of the day? Post it on the flip chart
  3. 3. Beth Kanter: Master Trainer, Author, and ChangeMaker
  4. 4. Raise your hand if ……. - Executive Director - Board Member - IT Staff - Communications Staff - Program Staff - Do you implement the social media?
  5. 5. Raise your hand if organization is budget is .. -All Volunteer Staff -10 or less FTE Staff -10-20 FTE -More than FTE
  6. 6. Raise Your Hand If Your Digital Strategy Goal Is ….       Improve relationships Increase awareness Increase traffic referral Increase engagement Increase dollars Increase action
  7. 7. Is your nonprofit using these tools? Stand Up, Sit Down Are you getting results? Photo by net_efekt
  8. 8. The Agenda AGENDA OUTCOMES Networked Nonprofits and Mapping Your Network Take small steps to improve your strategy to get better results SMARTer Social Media Lunch/Book Signing Social Integration: Listening, Engagement, and Content FRAMING Social in 30 Minutes A Day Interactive Learning Together Reflect Burning Questions Answered http://bethkanter.wikispaces.com/toledo Mindful or Mindfull Social Media #netnon
  9. 9. Definition Networked Nonprofits are simple, agile, and transparent nonprofits. They are experts at using social media tools to make the world a better place.
  10. 10. 3 Digital Revolutions Broadband NGO Photography Mobile Social Networks
  11. 11. Not Networked NGO Modified illustration by David Armano The Micro-Sociology of Networks With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks
  12. 12. Networked Staff Nonprofit With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks
  13. 13. If you can’t fly then run, if you can’t run then walk, if you can’t walk then crawl, but whatever you do you have to keep moving forward.”
  14. 14. Maturity of Practice: Network Nonprofits CRAWL WALK Communications Strategy Development Linking Social with Results and Networks Culture Change Pilot: Focus one campaign or channel RUN Ladder of Engagement Content Strategy Incremental Capacity Best Practices Some measurement and learning in all above FLY Network Building Many champions & Influencers Multi-Channel Engagement, Content, and Measurement Reflection and Continuous Improvement
  15. 15. Share Pair: Where is your organization? Where is your organization now? What does that look like? What do you need to get to the next level?
  16. 16. Maturity of Practice: Crawl-Walk-Run-Fly Categories CULTURE Practices Networked Mindset Institutional Support CAPACITY Staffing Strategy MEASUREMENT Analysis Tools Adjustment LISTENING Brand Monitoring Influencer Research ENGAGEMENT Ladder of Engagement CONTENT Integration/Optimization NETWORK Influencer Engagement Relationship Mapping 1 2 3 4 http://bethkanter.wikispaces.com/toledo
  17. 17. CWRF Tracker “It helps us put some focused attention into our strategy and practice. I’ve set some defined goals and areas where we might be able to leap to the next level. It isn’t realistic to jump in all of the categories.”
  18. 18. The Networked Mindset The Social Nonprofit
  19. 19. Active Listening Challenge • Take jot down insights on sticky notes • Rose = your org is doing and does well • Thorn = challenge to do it or do it well • Opportunity = something we want to improve
  20. 20. A Network Mindset: A Leadership Style • • • • • • • Openness, transparency, decentralized decision-making, and collective action. Listening and cultivating organizational and professional networks to achieve the impact Leadership through active participation. Social Media Policy living document, all staff participate including leaders Sharing control of decision-making Communicating through a network model, rather than a broadcast model Data-Informed
  21. 21. The Social CEO: In Service of Strategy Open and accessible to the world and building relationships Making interests, hobbies, passions visible creates authenticity What do they spend time doing that they could do better via social ? Whose work do they respect or feel inspired by? How will social improve things they know already and value? http://www.bethkanter.org/nonprofit-ceo-leaders/
  22. 22. One Tweet by Director = 1,000 by Staff Open and accessible to the world and building relationships Making interests, hobbies, passions visible creates authenticity
  23. 23. Different Voices
  24. 24. Leveraging Networks
  25. 25. You want me to Tweet? Who has time? Are you thinking this?
  26. 26. Best Practice: Write Down the Rules – Social Media Policy  http://www.bethkanter.org/category/organizational-culture/
  27. 27. Social Media Policy – All Staff Participate http://www.bethkanter.org/staff-guidelines/
  28. 28. You want everyone on staff to Tweet too? Great idea but .. Who has time? Are you thinking this?
  29. 29. Leverage Staff Personal Passion In Service of Mission @rdearborn works for UpWell and she LOVES sharks.
  30. 30. Hybrid Model Staffing: Tear Down Those Silos Source: SSIR – Mogus, Silberman, and Roy
  31. 31. How social is your organization’s culture? What are some of your challenges? 1 2 3 4 5
  32. 32. Networked Mindset/Social Nonprofit: Concept Map Affinity Cluster • Add your sticky notes to the wall • Identify buckets
  33. 33. How Nonprofits Visualize Their Networks
  34. 34. Network Map Process INFORMAL RELATIONSHIPS OTHER ORGANIZATIONS • Other Constituents • Other Constituents • Other Constituents • Other Constituents • Other Constituents • Other Constituents Target Audiences • Describe • Describe • Describe • Describe STAFF and BOARD • Staff • Staff • Board • Aligned Partners PARTNERS • Aligned Partners • Aligned Partners FORMAL RELATIONSHIPS
  35. 35. Create Your Map: Work Thru Break – Finish by 10:45 am 1. Use sticky notes, markers and poster paper to create your organization’s map. 2. Think about communications goals and brainstorm a list of “go to” people, organizations, and online resources 3. Decide on different colors to distinguish between different types, write the names on the sticky notes 4. Identify influencers, discuss specific ties and connections. Draw the connections
  36. 36. Walk About, View Other Maps, Leave Notes Visualize, develop, and weave relationships with others to help support your program or communications goals. What insights did you learn from mapping your network? How can you each use your professional networks to support one another’s social media strategy work?
  37. 37. Random Speed Debrief: 60 Seconds
  38. 38. SMARTer Integrated Social Media Understanding strategy, audience identification, and measurement
  39. 39. CWRF - STRATEGY CRAWL WALK RUN Consideration of Strategic plan with SMART Strategic plan with communications strategy objectives and audiences SMART objectives and with SMART objectives for branding and web audience definition. and audiences and presence, include strategy Includes integrated strategies for branding points to align social content, engagement and web presence. Social media for one or two strategy, and formal Media is not fully aligned. social media channels. champions/influencer program and working with aligned partners. Uses more than two social media channels. FLY Strategic plan with SMART objectives and audience definition. Includes integrated content, engagement strategy, and formal champions/influencer program and working with aligned partners. Uses more than three social media channels. Formal process for testing and adopting social media channels.
  40. 40. POST FRAMEWORK People Objectives Strategies Tactics
  41. 41. POST: KNOW YOUR AUDIENCE • • • • • • What keeps them up at night? What are they currently seeking? Where do they go for information? What influences their decisions? What’s important to them? What makes them act?
  42. 42. POST APPLIED: SMALL ARTS NONPROFIT PEOPLE: Artists and people in their community OBJECTIVES: Increase engagement by 2 comments per post by FY 2013 Content analysis of conversations: Does it make the organization more accessible? Increase enrollment in classes and attendance at events by 5% by FY 2013 10% students /attenders say they heard about us through Facebook STRATEGY Show the human face of artists, remove the mystique, get audience to share their favorites, connect with other organizations. TOOLS Focused on one social channel (Facebook) to use best practices and align engagement/content with other channels which includes flyers, emails, and web site.
  43. 43. POST: SMART OBJECTIVES Results • Reach, Engagement, Action, Dollars 1. How many? 2. 3. Measure with metrics By when?
  44. 44. Pick The Right Success Metric! Goal Increase donations Metric Increase donor base % reduction in cost per dollar raised % increase in new donors Increase number of volunteers % increase in volunteers Increase awareness % increase in awareness, % increase in visibility/prominence Improve relationships with existing % improvement in relationship donors/volunteers scores, % increase in donation from existing donors Improve engagement with % increase in engagement stakeholders (comments on YouTube, shares on Facebook, comments on blog, etc. Change in behavior % decrease in bad behavior, % increase in good behavior Change in attitude about your organization % increase in trust score or relationship score
  45. 45. Social Strategy Listen Engage Content Champions Influencers
  46. 46. Tools and Tactics Web Site Email Mobile Paid Media Earned Media Offline Print Other Channels Social Media Channels
  47. 47. SMARTER SOCIAL MEDIA: CREATE A POSTER Create A Poster SMART OBJECTIVE TARGET AUDIENCES SUCCESS METRICS
  48. 48. SMARTER SOCIAL MEDIA: GALLERY WALK Hang Your Poster on Wall Look at other posters Leave Notes
  49. 49. Walking Speed Debrief: One Minute
  50. 50. Listening Repeat Analysis Key Words Purpose Brand Monitoring Customer Service Engagement Influencers Crowdsourcing Content Curation Respond Dashboard
  51. 51. California Shakespeare Theater California Shakespeare Theatre California Shakespeare Festival Cal Shakes Jonathan Moscone Susie Falk As the season approaches -- the names of that season's directors and productions.
  52. 52. http://en.mention.net
  53. 53. Think and Write: What keywords do you need to monitor to help you reach your objectives, learn more about your audience, or support content strategy? WRITE ON STICKY NOTES and add to your poster
  54. 54. Engagement With A Purpose: Macro and Micro Creators Conversions Critics Collectors Joiners Views Spectators Trial/Consideration Likes Followers Donate Advocacy Source: KD Paine
  55. 55. Engagement With A Purpose! • What is your objective? • Who is the audience? • What are different ways that your audience can engage or take action with your organization or campaign to reach that goal? • What motivates a person to get to the next level? • Who influences them or who do they influence? • What metrics will you use to measure conversion?
  56. 56. Examples Creators Critics • Allows for supporter to be engaged at different entry points and move easily between them during engagement life cycle Collectors Joiners Spectators • Accounts for influence of other people on the strength of the supporter-organization relationship • Allow for the network to respond with creativity – requires listening, relationship building, being agile
  57. 57. Social Media Integrated Campaign: CTA Creators Critics Collectors Joiners Spectators Adopt Pet Donate to Shelter Volunteer at Shelter Take photos at Shelter and share online Download App Promote Campaign
  58. 58. Offline/Online Activism Creators Critics Collectors Spectators PLAY VIDEO
  59. 59. Activity: Brainstorm Your Ladder •CTA •Metric Reach Engagement •CTA •Metric •CTA •Metric Action
  60. 60. LUNCH BOOKS for SALE
  61. 61. Reflections Welcome • What resonated? • What questions remain? Write on a sticky note and post it on the flip chart
  62. 62. Energizers Play Video
  63. 63. Influencers and Champions
  64. 64. From Influencer Research to Champions Program Unleash Resources Recruit Research • • • • • NodeXL Twiangulate Klout Desk Research Network Map
  65. 65. Add Your Influencers/Champions: Network Maps
  66. 66. Maturity of Practice: CWRF – Content CRAWL WALK Shares content that may be relevant to audience, but not consistently and not measuring Uses an editorial Uses an editorial Uses an editorial calendar to align calendar to align calendar to align content with objectives content with objectives content with objectives and audiences to and audiences to and audiences to publish across publish across publish across channels consistently – channels consistently channels consistently, aligns with program and measures measures and advocacy performance performance, and uses calendars data to plan content RUN FLY
  67. 67. Linking Your Content Strategy To SMART Objectives Objective Audience Content Strategy
  68. 68. How To Think About Content Ideas Features Idea Pieces Interviews Opinion Analysis Highlights Reviews Stories Case Studies News Breaking News Policy News Data Reports Tips Tutorials Lists Resources Original Real Time Planned How To Curated
  69. 69. Editorial Calendar Example Include hashtags (#) and URL resources for staff to do some research on topics United Ways of California www.unitedwaysCA.org 70
  70. 70. Social Content Optimization • Focus on publishing highquality, engaging, relevant content • Timing and Frequency • Post questions • Use images/visuals, but vary type of content and test • Clear to call to action • Follow your analytics
  71. 71. Date Hook Web 1 2 3 4 5 6 7 1. Volunteer? 2. Brainstorm an editorial calendar for one week. 3. Use template, sticky notes, and poster paper Email Facebook Twitter Blog
  72. 72. It’s A Process: Ideas, Organize, Create, Measure • Allocate staff meeting time • Regular content brainstorm meetings • Next steps at meeting • Have your metrics in hand
  73. 73. Measuring Your Content Result Metrics Analysis Question Consumption Views Reach Followers Does your audience care about the topics your content covers? Are they consuming your content? Engagement Re-tweets Shares Comments Does your content mean enough to your audience for them to share it or engage with it? Action Referrals Sign Ups Phone Calls Does your content help you achieve your goals? Revenue Dollars Donors Volunteers Does your content help you raise money, recruit volunteers or save time?
  74. 74. You Don’t Have To Measure All Right Away http://bit.ly/npspreadsheet
  75. 75. Use Data To Make Better Decisions Look for patterns
  76. 76. Share Pair How will you coordinate, create, and measure your social media content? What questions do you still have?
  77. 77. Break
  78. 78. Stretch Break
  79. 79. Mindful Social Media • How To Be Intentional • Efficiency Tips • Privacy Tips • Your Burning Questions Answered
  80. 80. Mindful Social Media or Mind Full? Photo by pruzicka
  81. 81. Managing Your Attention Online: Why Is It An Important Networking Skill?
  82. 82. Self-Knowledge Is The First Step 1. When you open email or do social media tasks, does it make you feel anxious? 2. When you are seeking information to curate, have you ever forgotten what it was in the first place you wanted to accomplish? 3. Do you ever wish electronic information would just go away? 4. Do you experience frustration at the amount of electronic information you need to process daily? 5. Do you sit at your computer for longer than 30 minutes at a time without getting up to take a break? 6. Do you constantly check (even in the bathroom on your mobile phone) your email, Twitter or other online service? 7. Is the only time you're off line is when you are sleeping? 8. Do you feel that you often cannot concentrate? 9. Do you get anxious if you are offline for more than a few hours? 10.Do you find yourself easily distracted by online resources that allow you to avoid other, pending work? A few quick assessment questions Add up your score: # of YES answers
  83. 83. What’s Your Attention Focusing Score? Source: Lulumonathletica 0…1…2…3…4…5…6…7…8…9…10 Mindful Online………………………………………………………..Need Help Now
  84. 84. What does it mean to manage your attention while your curate or other social media tasks? • Understand your goals and priorities and ask yourself at regular intervals whether your current activity serves your higher priority. • Notice when your attention has wandered, and then gently bringing it back to focus on your highest priority • Sometimes in order to learn or deepen relationships -- exploring from link to link is permissible – and important. Don’t make attention training so rigid that it destroys flow. Source: Howard Rheingold NetSmart
  85. 85. 6 Tips for Fitting In Social Media in a Packed Schedule 1. Tailor your social media tasks to support your goals 2. Go mobile 3. More curation 4. Use social media scheduling tools 5. Recycle, Repurpose, Remix 6. Focus, Focus, Focus
  86. 86. Spectragram Disagree Agree The only way to protect your privacy and safety is avoid using online social network for professional networking
  87. 87. COMMON SENSE NETWORKING ONLINE Location Based Social Networks: • Turn off social location features and geo tagging. • Don’t announce where you are right now on Twitter or Facebook Think Before You Share: • Is what you’re posting something that you wouldn’t mind being seen by your children, parents, employer, employees, or government? Connect Thoughtfully: • Friending policy for each online social network you use • Don’t accept an invitation to connect if it doesn’t feel safe. Protect your privacy and that of others: • Be careful on Facebook w/ photos, tagging friends, and privacy settings
  88. 88. Techniques
  89. 89. Techniques
  90. 90. https://myshadow.org/lost-in-small-print
  91. 91. Takeaways: Share Pairs • What’s one tip or technique that you can put into practice next week to improve your social media strategy? • Put on index card with your name/email for raffle for book at the end ….
  92. 92. Closing Circle and Reflection
  93. 93. Thank you! www.bethkanter.org www.facebook.com/beth.kanter.blog @kanter on Twitter
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