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The Women's Foundation of California: Connecting California

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Presentation for workshop at conference …

Presentation for workshop at conference
http://www.womensfoundca.org/site/c.aqKGLROAIrH/b.5487909/k.5B8C/Events_Connecting_California_2010__January_2010.htm

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  • Transcript

    • 1. Effective Nonprofit Social Media Strategy
      for
      Social Change
      Beth Kanter, Beth’s Blog
      Women’s Foundation of California
      Connecting California Conference
      2010
      Photo by Ada,m Jones
      Photo by Adam Jones
    • 2. My passion is teaching and learning ….
      Photo by Steve Goodman
    • 3. Engaging
      Content in
      many places
      network
      Sharing
      Conversations
      Crowdsourcing
      Fundraising
      Learning and content creation
      Social Media
    • 4. Beth Kanter, CEO, Zoetica
    • 5. Agenda
      1:45-2:00
      Social Media and You
      2:00-2:45
      Principles for Effective Nonprofit Social Media Strategy
      2:45-3:00SpectraGram
      3:00-3:15
      Reflection
    • 6. http://socialmediafoundations.wikispaces.com/
      http://www.flickr.com/photos/gilgamesh/
    • 7. Stand up, Sit Down
    • 8. Social Media is another way to stay informed
      and tap into the wisdom of the crowds
    • 9.
    • 10.
    • 11. You Don’t Have To Be Joey Chestnut
    • 12. Share Pairs
      What benefit does social media have for you as a donor?
      Photo by Franie
    • 13. Let’s look at effective social media strategy for nonprofit organizations ….
    • 14.
      • Monitor brand and reputation
      • 15. Identify and reach new supporters
      • 16. Raise money
    • ListenEngageRelationshipsMobilize
      Scale
    • 17. Listen: Monitor, Compile, Distribute
      I took an American Red Cross class I thought was less than satisfactory. […] The local chapter director. called me to talk about it honestly. They care about me and they’re willing to go the extra mile. I am now significantly more likely to take another class than I was before.” - Blogger
    • 18. Listening Drove Adoption
    • 19. Influencer complaining …
      Customer service issue
      Relationship building
      Engagement
    • 20. Mobilize
    • 21. Scale
    • 22.
    • 23. Social Media’s Role in Disaster Relief Effort in Haiti
    • 24. Social Media’s Role in Disaster Relief Effort in Haiti
    • 25. What are the indicators of an effective nonprofit social media strategy?
    • 26. Principles
      Flickr Photo by toby_maloy
    • 27. Principles
      A Bridge to Offline Behavior Change or Action
      Listen First, Engage Second
      Build Relationships with Influencers
      Leveraging A Networked Effect
      Web Content Has A Social Life
      Staff time and expertise
      The right metrics
      Small pilots and Reiterate
      Assess organizational culturea
    • 28. 1. A Bridge to Offline Action/Change
    • 29.
    • 30. 2. Listen First, Engage Second
    • 31. Source: Communications Network Listening Presentation OSI Foundation
    • 32. “It is important to connect with people based on their interests (I will sometimes search twitter for "kids outside" and then compliment them on giving their kids a green hour!) ”
      Danielle Brigida
    • 33. 3. Building Relationships with Influencers
    • 34. Empowering supporters without loosing control …
    • 35. 4. Leverage A Networked Effect
    • 36. Example
    • 37. Networked Effect
    • 38. 5. Web Site Content Has A Social Life
    • 39. Branded Content
    • 40. Social Media Outposts
    • 41. Curated Social Content
    • 42. 6. Allocate staff time, have expertise to implement strategy
    • 43. KD Paine
    • 44. 8. Assess Organizational Culture
      Flickr photos by jamesjordan
    • 45. Common Concerns
      Loss of control over their branding and marketing messages
      Dealing with negative comments
      Addressing personality versus organizational voice (trusting employees)
      Fear of failure
      Perception of wasted of time and resources
      Suffering from information overload already, this will cause more
    • 46.
    • 47. Creating A Safe Place
      Identify worst case scenarios
      Develop contingency plans
      Prepare for the failures
    • 48. Pick a social media project that won’t take much time
      Write down successes
      Write down challenges
      Ask or listen to the people you connect with about what worked and what didn't
      Watch other nonprofits and copy and remix for your next project.
      Rinse, repeat.
    • 49. Principles
      A Bridge to Offline Behavior Change or Action
      Listen First, Engage Second
      Build Relationships with Influencers
      Leveraging A Networked Effect
      Web Content Has A Social Life
      Staff time and expertise
      The right metrics
      Small pilots and Reiterate
      Assess organizational culturea
    • 50. Human Spectragram: Experience with social media
    • 51. Share Pairs
      How could you start using social media?
      What’s one thing that is holding you back?
      What’s one idea you would take away and start doing tommorrow?
      Photo by Franie
    • 52. Thank You!
      Beth’s Bloghttp://beth.typepad.com
      Slides and Linkshttp://socialmediafoundations.wikispaces.com/