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The Networked Nonprofit In Kenya

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  • http://www.flickr.com/photos/bike/190157514/sizes/l/in/photostream/
  • I wear many hats these days. I’m the CEO of Zoetica, write Beth’s Blog, and Visiting Scholar for Nonprofits and Social Media at the Packard Foundation
  • http://www.flickr.com/photos/franie/471300085/What do you want to learn today about social media strategy?What’s your burning question?What’s one thing you know about social media that you can share with others today?
  • I’ll be talking about a couple of themes from my book, The Networked Nonprofit.
  • It isn’t a nonprofit with an Internet Connection and a Facebook Profile …Networked Nonprofits are simple and transparent organizations. They are easy for outsiders to get in and insiders to get out. They engage people to shape and share their work in order to raise awareness of social issues, organize communities to provide services or advocate for legislation. In the long run, they are helping to make the world a safer, fairer, healthier place to live.Networked Nonprofits don’t work harder or longer than other organizations, they work differently. They engage in conversations with people beyond their walls -- lots of conversations -- to build relationships that spread their work through the network. Incorporating relationship building as a core responsibility of all staffers fundamentally changes their to-do lists. Working this way is only possible because of the advent of social media. All Networked Nonprofits are comfortable using the new social media toolset -- digital tools such as email, blogs, and Facebook that encourage two-way conversations between people, and between people and organizations, to enlarge their efforts quickly, easily and inexpensively.
  • Solution: Networks of individuals and institutions that reduces the burden on everyone, leverages the capacity, creativity, energy and resources of everyone to share solutions, solve problems. This changes the definition of scale for social change – was institutions now networks. The transition from working like this to this – doesn’t happen over night, can’t flip a switch
  • Pratham Books – mission to get high quality children’s books to rural villages in IndiaEveryone in their organization is using social media to spread missionA few months ago, they blogged about a newspaper article about a group of young people in Kolkata who collected books for kids in a rural village.A board member offered to donate money to cover cost of books for the kids to make a second trip.They contacted the newspaper to get the kids names/cell phone numbers, but no luckTheir entire board is using Twitter – as well as the staff – so they started tweeting they were looking for the cell phone numbers of these kids.Within a half hour the message was Tweeted and retweeted, and within a day they got the cell phone number and within the weeks the kids did a second run with the books in their BoiGari – Book Van ….
  • In our book, we interviewed traditional institutions in the process of transformation – like Red Cross, Humane Society.The transition of how a nonprofit goes from institution to looking like and working more like a network is what our book is aboutThe transition isn’t an easy, flip a switch – and it happens – it takes time I want to quickly share a couple of themes …
  • I’ll be talking about a couple of themes from my book, The Networked Nonprofit.
  • http://www.flickr.com/photos/jamesgrayking/2472696657/
  • How many LOST Fans? Pick your boggyman – the blob, the attack of the killer tomatoes
  • http://www.flickr.com/photos/whiteafrican/2598315482/
  • Rewards learning and reflectionTry it and fix it approach – fail fastAppreciates individuality and that does not indicate a lack of professionalism or caringTrusts staff to make decisions and respond rapidlyIt is more important to try something new, and work on the problems as they arise, than to figure out a way to do something new without having any problems.”
  • Rewards learning and reflectionTry it and fix it approach – fail fastAppreciates individuality and that does not indicate a lack of professionalism or caringTrusts staff to make decisions and respond rapidlyhttp://www.youtube.com/watch?v=-Vo4M4u5Boc
  • I’ll be talking about a couple of themes from my book, The Networked Nonprofit.
  • http://www.flickr.com/photos/stuckincustoms/444790702/Fortresses work hard to keep their communities and constituents at a distance, pushing out messages and dictating strategy rather than listening or building relationships. Fortress organizations are losing ground today because they spend an extraordinary amount of energy fearing what might happen if they open themselves up to the world. These organizations are floundering in this set-me-free world powered by social media and free agents.This trajectory changes when organizations learn to use social media and actually become their own social networks.
  • The opposite of Fortresses, Transparents can be considered as glass houses, with the organizations presumably sitting behind glass walls. However, this isn’t really transparency because a wall still exists. True transparency happens when the walls are taken down, when the distinction between inside and outside becomes blurred, and when people are let in and staffers are let out.University of California Museum of Paleontology, “Introduction to Porifera,” http://www.ucmp.berkeley.edu/porifera/porifera.html (accessed on May 21, 2009). Opening the Kimono in Beth’s Blog: A Day in the Life of Nonprofit Social Media Strategists and Transparency,” Beth’s Blog, posted August 3, 2009, http://beth.typepad.com/beths_blog/2009/08/opening-the-kimino-week-on-beths-blog-a-day-in-the-life-of-nonprofit-social-media-strategists-and-tr.html (accessed September 30, 2009). 
  • How many are more like fortresses?
  • I’ll be talking about a couple of themes from my book, The Networked Nonprofit.
  • I’ll be talking about a couple of themes from my book, The Networked Nonprofit.
  • I wear many hats these days. I’m the CEO of Zoetica, write Beth’s Blog, and Visiting Scholar for Nonprofits and Social Media at the Packard Foundation
  • Transcript

    • 1. The Networked NGO in Kenya
      Beth Kanter, CEO ZoeticaNovember, 2010 – Ushahidi - iHub
      Photo by White African
    • 2. What we’re going to cover today …..
      10:30-11:15 Introductions, Icebreaker, Networked Nonprofit Overview
      11:15-11:50Discussion
      11:50-12:00 Reflection and Book Raffle
      Office Hours …..
    • 3. Beth Kanter
      http://www.bethkanter.org
    • 4. Beth Kanter: Trainer
      Photo by Steve Goodman
    • 5. 2003-2005
    • 6.
    • 7.
    • 8.
    • 9.
    • 10. Gave away a lot of t-shirts!
    • 11. I tweeted, Follower in Australia Left Comment on Sokhodom’s Blog
    • 12.
    • 13. http://socialmedia-strategy.wikispaces.com/kenya
    • 14. Share Pairs
      Introduce yourselves and your organizations
      Just two words or phrase: English/Swahili
      Mbili
      What comes to mind when you think about social media?
      Photo by Franie
    • 15. Other
      Stand up, Sit Down
    • 16. The Networked Nonprofit
    • 17. What is a Networked Nonprofit?
    • 18. In a networked world, nonprofits need to work less like this
      Source: David Armano The Micro-Sociology of Networks
    • 19. And more like this ….
      With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks
    • 20. Social Culture: Not Afraid of Letting Go Control
    • 21. Social Culture: Everyone Uses Social Media To Spread Mission
    • 22. The Networked Nonprofit
    • 23. What resonated? What translates? What does not?
    • 24. Social Organizational Culture
    • 25. Loss of control over their branding and marketing messages
      Dealing with negative comments
      Addressing personality versus organizational voice (trusting employees)
      Make mistakes
      Make senior staff too accessible
      Perception of wasted of time and resources
    • 26.
    • 27. What are the conversation starters you need to have?
    • 28. Getting started questions ….
      What do you want achieve?
      Who do you want to reach?
      What are the opportunities to integrate social in a small experiment?
      Is this a priority for our NGO?
      How will we measure success?
    • 29.
    • 30. Joyful funerals
    • 31.
    • 32. #speciesday
    • 33. Source: @clairew
    • 34. Source: @clairew
    • 35. Source: @clairew
    • 36. Source: @clairew
    • 37. Two guiding principles in social media are to Be Human and Be Honest. Had the National Theatre adopted either policy, they might have done themselves a service.
    • 38. What resonated? What translates? What does not?
    • 39. The Nonprofit Fortress
    • 40. Transparent
      Sponges
    • 41. Are you a Fortress or a Sponge?
    • 42. What resonated? What translates? What does not?
    • 43. You want me to start Tweeting too?
      Simplicity: From scarcity to abundance …
    • 44. Who will do the work?
    • 45.
    • 46. Reflection and Raffle
      What is one idea you can put into practice after the workshop?
      Write on index card include your name and email address
    • 47. The Networked Nonprofit
    • 48. Beth Kanter
      http://www.bethkanter.org