Loss of control over their branding and marketing messages Dealing with negative comments Addressing personality versus organizational voice (trusting employees) Make mistakes Make senior staff too accessible Perception of wasted of time and resources
What are the conversation starters you need to have?
Getting started questions …. What do you want achieve? Who do you want to reach? What are the opportunities to integrate social in a small experiment? Is this a priority for our NGO? How will we measure success?