Module 2: The Art and
Science of Blogging




         Beth Kanter, Beth’s Blog
Beth Kanter, Presenter




             Photo by Steve Goodman
Learning Objectives


•   What makes a good blog?
•   The blogging work flow
•   Nine essential blog post formats
•   Pote...
Reading and Commenting
                   Quick Review




Questions or concerns?
Let’s talk about the assignment

1. Set up a RSS reader if you don’t already use
   one
2. Add at least 5 blogs to your re...
What makes a great blog?




(The Art Part)
Personality
Usefulness
   Personality
   Usefulness
   Writing Style
   Frequency
   Relevancy
   Interactivity
   Engaging
Blogging Legos

1. Read/Comment

2. Write Posts

3. Interacting with Your Readers
1. Read/Comment


Read you feeds


                        Comment




                 Update Your Feeds
2. Writing Blog Posts


What topic




                 Write
3. Interacting with Your Readers

Who’s Reading
    You?




                Acknowledge
                  Readers
Example
Google Alert and Technorati Watch List
Ideas for blog posts need to marinate …
1. Jot it Down
2. Review it
3. Mash Up
4. First Draft
5. Look at What Others have Written
6. Bounce it Around
7. Write Fin...
Form or Genre
Instructional Posts
Informational
Product Reviews
Lists
Interviews
Case Studies
Profiles
Link Posts
Problem Posts
Choosing Between Options
Rant or Inspirational
Collation and Research Posts
Critique Posts
Series
How To
Memes
There’s more from Pro Blogger …
A few words about style …

•Scanning text
•Length
•Titles
Lists
Formatting
Headings and Sub-Headings
Pictures
Borders and Block Quotes
Space
Get to the Point
Don’t Bury Your Points
Keep It Simple
Grab Attention
Meet A Need
Describe
Use Key Words
Take Time
Adoption Issues
Productivity Tips
One Click Blogging
Manage Multiple Blogs from One Point
Image Management
WYSIWYG
Offline Blogging
Spell Check
Assignment

Write 3 posts
Comment on each other’s posts
Incorporate reader comments

Write 1 post reflecting
on the proces...
The Art and Science of Blogging
The Art and Science of Blogging
The Art and Science of Blogging
The Art and Science of Blogging
The Art and Science of Blogging
The Art and Science of Blogging
The Art and Science of Blogging
The Art and Science of Blogging
The Art and Science of Blogging
The Art and Science of Blogging
The Art and Science of Blogging
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The Art and Science of Blogging

  1. Module 2: The Art and Science of Blogging Beth Kanter, Beth’s Blog
  2. Beth Kanter, Presenter Photo by Steve Goodman
  3. Learning Objectives • What makes a good blog? • The blogging work flow • Nine essential blog post formats • Potential challenges to adoption • Tips for making it productive
  4. Reading and Commenting Quick Review Questions or concerns?
  5. Let’s talk about the assignment 1. Set up a RSS reader if you don’t already use one 2. Add at least 5 blogs to your reader using the starter pack 3. Think about a strategy for organizing, adding, and pruning 4. Add at least 5 blogs by referral 5. Add at least 5 blogs by searching on Technorati or Google Blog Search 6. Add one or more Google Blog Searches to your feeds
  6. What makes a great blog? (The Art Part)
  7. Personality Usefulness Personality Usefulness Writing Style Frequency Relevancy Interactivity Engaging
  8. Blogging Legos 1. Read/Comment 2. Write Posts 3. Interacting with Your Readers
  9. 1. Read/Comment Read you feeds Comment Update Your Feeds
  10. 2. Writing Blog Posts What topic Write
  11. 3. Interacting with Your Readers Who’s Reading You? Acknowledge Readers
  12. Example
  13. Google Alert and Technorati Watch List
  14. Ideas for blog posts need to marinate …
  15. 1. Jot it Down 2. Review it 3. Mash Up 4. First Draft 5. Look at What Others have Written 6. Bounce it Around 7. Write Final Draft 8. Post 9. Feedback 10. Update From Pro Blogger
  16. Form or Genre
  17. Instructional Posts
  18. Informational
  19. Product Reviews
  20. Lists
  21. Interviews Case Studies Profiles
  22. Link Posts
  23. Problem Posts
  24. Choosing Between Options
  25. Rant or Inspirational
  26. Collation and Research Posts
  27. Critique Posts
  28. Series
  29. How To
  30. Memes
  31. There’s more from Pro Blogger
  32. A few words about style … •Scanning text •Length •Titles
  33. Lists Formatting Headings and Sub-Headings Pictures Borders and Block Quotes Space Get to the Point Don’t Bury Your Points
  34. Keep It Simple Grab Attention Meet A Need Describe Use Key Words Take Time
  35. Adoption Issues
  36. Productivity Tips
  37. One Click Blogging Manage Multiple Blogs from One Point Image Management WYSIWYG Offline Blogging Spell Check
  38. Assignment Write 3 posts Comment on each other’s posts Incorporate reader comments Write 1 post reflecting on the process of writing blog post

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