Complex social problems that outpace the capacity of
any individual organization
Photo by uncultured
In a networked world, nonprofits need to work less like this
Source: David Armano
The Micro-Sociology of Networks
And more like this ….
With apologies to David Armano for hacking his visual!
Source: The Micro-Sociology of Networks
Some nonprofits are born
networked nonprofits, it is in
their DNA ….
Social Culture: Not Afraid of Letting Go Control
Social Culture: Everyone Uses Social Media To Spread Mission
Other nonprofits make that
transition more slowly
The Networked Nonprofit
Understand Networks Work with Free Agents
Create Social Culture Work with Crowds
Listen, Engage, and Build Learning Loops
Trust Through Transparency Friending or Funding
Simplicity Govern through Networks
Everyone in the organization uses
social media to engage people
inside and outside the organization
to improve programs, services, or
reach communications goals.
Loss of control over their branding
and marketing messages
Dealing with negative comments
Addressing personality versus
organizational voice (trusting
Make senior staff too accessible
Perception of wasted of time and
Suffering from information overload
already, this will cause more
Before I built a wall I'd ask to know
What I was walling in or walling out,
And to whom I was like to give offense.
Something there is that doesn't love a
wall, that wants it down.
- The Medning Wall, Robert Frost
Who are you trying to keep out?
Use social media tools
to organize, mobilize,
raise funds, and
outside of institutional