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Take Me To The Social Web: Australia Workshop: Afternoon
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  • http://www.flickr.com/photos/hangdog/9299987/

Take Me To The Social Web: Australia Workshop: Afternoon Presentation Transcript

  • 1. Workshop for Nonprofits, Brisbane Australia Beth Kanter, Beth’s Blog Take me to the Social Web
  • 2. Agenda for Afternoon Just Three Words Mixing Social Media with Fundraising: Four or Five Tools Fundraising 2.0 Game
  • 3. Just Three Words
  • 4. Success Patterns Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment
  • 5. Tell Your Story in Text
  • 6. Blog the Impact of your program!
  • 7. Publicly advocate a point of view
  • 8.  
  • 9.  
  • 10.
    • Write personal blog about your practice
    • Internal org blog behind the firewall
    • Org public blog – group authors
    • Blogs by patients or clients as support service
    In order of amount of time/investment/complexity
  • 11. It’s more than a site to print photos
  • 12. Watercooler conversations facilitated by sharing objects .. 1) I share my pics -> -> with you ---> -->You share your pics -> ---> with him Source: Slideshare by Rashmi Sinha
  • 13.  
  • 14. Social Features
  • 15.  
  • 16.  
  • 17. Is Flickr just about cute dog photos?
  • 18. Start with an individual profile
  • 19. Documentation
  • 20. Groups: Engage and educate
  • 21.  
  • 22.  
  • 23.  
  • 24. Other Considerations Audience Easy upload? Formats? Descriptions Embedded screen size Monetization Creative Commons Licensing Social networking features Distribution
  • 25. What type of content? http://www.flickr.com/photos/ezalis/
  • 26.  
  • 27.  
  • 28. The Art of (online) Social Networking
  • 29.  
  • 30. Social Networks: How It Works 1) I am linked to -> -> to you --->You are linked to her -> -> to her… Source: Slideshare by Rashmi Sinha
  • 31.  
  • 32. Now I know all these people!
  • 33. Social Networking Platform
  • 34.  
  • 35.  
  • 36.  
  • 37.  
  • 38. Where’s our target audience? -Ask them (surveys) -Field research -Analyze demographics of site
    • What social networking site has my audience?
    • How do they use technologies?
    • What are they talking about?
    • Who are they?
    • What do they want?
  • 39.  
  • 40. Friendship Profile Content Outreach Workflow
  • 41. Establish a routine and stick to it
  • 42.  
  • 43. Source: littleoslo.com - Blogpoly Small Groups with a pack of cards Scenario and Context for outcome Choose Your Tools: What and why? One person to tell story from each group