Workshop for Nonprofits, Brisbane Australia Beth Kanter, Beth’s Blog Morning Session Take me to the Social Web

Take Aways http://www.flickr.com/photos/dslrninja / A basic understanding Resources for further exploration An idea or two for experimentation

Agenda Overview Morning Definitions, Getting Started, Game Afternoon Mixing Social Media w/Fundraising Fundraising 2.0 Game

http://take-to-the-social-web.wikispaces.com/

http://socialmedia.wikispaces.com/Social+media+game David Wilcox

http://internet-fundraising.wikispaces.com/

Photo by Preetam Rai

Two Minute Poll Experience with … http://www.flickr.com/photos/raincitystudios/

Ice Breaker

Using the Internet to instantly collaborate, share information, and have a conversation about ideas we care about.

Why Important ….

Trust Factor http://www.nielsenbuzzmetrics.com/cgm.asp

How people are getting info to make decisions

Impact on Google Results

Why Important… The Trust factor Socializing online to get information to make decisions Rapid Word of Mouth Impact on Google results Source for main stream media Digital natives

The Trust factor

Socializing online to get information to make decisions

Rapid Word of Mouth

Impact on Google results

Source for main stream media

Digital natives

It’s both/and not an either or! Web 2.0/Bleeding Edge or Basic Needs and Traditional Approaches?

Low Risk Experiments http://www.flickr.com/photos/striatic

Your new role!

Jump in as an individual first!

http://www.flickr.com/photos/johnnyhuh/ Getting started with your first steps on the social web …

1: Put on Your Listening Ears

A homeless person isn’t someone you pass on your way into a fancy restaurant

http://www.flickr.com/photos/alismith44/ Listening: Read a few good feeds ….

http://www.flickr.com/photos/smudie / RSS Reader

Social Bookmarking

Findable

Joining the conversation

Read someone's blog post and start a conversation: Before you leave a comment, ask yourself: What did they say well? What did they miss? Answer questions What are other people saying How does it apply to you Look forward Look backward Ask what if?

Read someone's blog post and start a conversation: Before you leave a comment, ask yourself:

What did they say well?

What did they miss?

Answer questions

What are other people saying

How does it apply to you

Look forward

Look backward

Ask what if?

Twitter Conversations http://www.flickr.com/photos/vox /

The point is not to just talk about yourself. Think of Twitter as a cocktail party and the types of chat you'd engage in to get to know people. Tweets that make people laugh are awesome, but tweets that make people think are even better.

The point is not to just talk about yourself. Think of Twitter as a cocktail party and the types of chat you'd engage in to get to know people.

Tweets that make people laugh are awesome, but tweets that make people think are even better.

What might you “tweet” about?

http://www.flickr.com/photos/brettlider/ Project 3: Your Blog

Individual Blogs Reflect about your practice Connect with peers Back up brain http://www.flickr.com/photos/kk/

Creating a blog takes less time than making this

What should I blog about?

Small Group: Getting Started Card Game What project or idea will you put into practice after the workshop? What challenges do you anticipate? How to avoid those challenges?