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Social Media Tactics and Tools Beth Kanter, Beth’s Blog
Hi, my name is Beth Kanter and I blog about nonprofits and social media.
That’s my blog
I wrote this post last October to help me think about the WeAreMedia project ..
The tactics and tools come and go.  Strategy sustains!
I wrote this post to think about strategy
But eventually, you need to experiment with the tools, learn the best practices, and see your social media strategy come to life!
 
Wow!  That’s a lot of tools for my first project … how do I pick?
Start with these blocks .. Generate Buzz Share Story Listen Participate Community Building & Social Networking
Tactical Approaches Listen Participate Community Building & Social Networking Generate Buzz Less Time More time 10hr 15hr 20hr And a limited number of choices Share Story
And there’s lots more about the tools online.  They’re organized into a nonprofit tool box on the WeAreMedia wiki.
Listen Buzz Share Your Story Participate Social Networks
You go back later, let’s start here … Generate Buzz Share Story Listen Participate Community Building & Social Networking
Listening is knowing what is being said online about your organization and your field.
A few listening tools …
[object Object],[object Object],[object Object],Listening
Key Words Are King!
A homeless  person isn’t  someone  you pass on  your way  into a fancy  restaurant
Listening with Twitter Search
Twitter Search
“ Stroke is a very intimidating and personal subject. While many stroke survivors don’t engage in social media, at least early in their recovery, their caregivers do reach out and share their experiences.” – American Stroke Association
Listening leads to participation
Participation ,[object Object],[object Object],[object Object]
Participation Tools
Less about tool, more about technique ,[object Object],[object Object],[object Object],[object Object],Respond Don’t Respond ,[object Object],[object Object],[object Object]
 
 
Happy Ending!  Givewell uses Network for Good  - nearly $70,000 raised
 
Sharing your story social media style …
[object Object],[object Object],[object Object],[object Object]
What type of blog? Adapted from Nina Simon:  Museum 2.0 Blog Personality Blog Specialized Content Aggregates Content Institutional Blog
Institutional Aggregates Content
Specialized Content Personality
Podcasting How will you maintain a consistent work flow and content? Who will be your .org’s voice?
Photo Sharing
How are you engaging with people and encouraging content creation?
 
 
Spreading Buzz
A Few Tools
[object Object],[object Object],[object Object],[object Object]
 
Results 7,600+ unique visitors in a single hour  More than 35,000 unique visitors  in one day (best ever)
Digg Effect
 
Twitter for generating buzz and spreading charitable giving …
 
 
 
Community Building and Social Networking Community Building & Social Networking
How will your organization represent itself on social networks? Who will develop or repurpose content? How will it integrate with your web presence?  What’s your engagement strategy?  Who will implement? Questions
 
 
 
 
 
 
 
 
 
Growth of Facebook fans since Community Manager involvement
Is that growth natural or guided? ,[object Object],Month ending # of fans Fan growth Event 7/19/08 158 0 Started page 8/19/08 225 67 No action 9/19/08 464 239 Community Mgr begins to post and interact 10/19/08 1023 559 Comm Mgr talks with fans
 
Inspiration and Sources Sources of Inspiration WeAreMedia: Nonprofit Social Media Starter Kit http://www.wearemedia.org/ (I’m the wiki facilitator and gardener) These awesome slide shows I found on SlideShare Janine Southard,  Measure ROI on a Young Campaign All Photos Creative Commons Licensed from Flickr as noted on slide notes
Thank You!  Beth’s Blog http://beth.typepad.com Have a blog post topic idea? [email_address] All the slides you see were blog posts at one point!

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  1. http://www.flickr.com/photos/brendanadkins/2308780765/