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SXSW Poetry Slam Slides

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SXSW Poetry Slam Slides SXSW Poetry Slam Slides Presentation Transcript

  • Beth Kanter, Beth’s Blog Moderator & Session Designer ROI Nonprofit Poetry Slam Social Media
  • Brave Four Panelists Cram Will Danielle Brigida David J. Neff Wendy Harman Carie Lewis
  • Flickr photo by Bearpark Their ROI stories into five minutes time
  • slides Powerpoint their present And in rhyme
  • Expert judges will listen and let it rip Photo by Shel Israel KD Paine Geoff Livingston Holly Ross Photo by Brian Solis
  • And share many a metrics and measurement tip Photo by smitty
  • Photo by Shel Israel Geoff Livingston KD Paine Holly Ross Our expert judges will impress
  • Flickr photo by Bearpark They will share wisdom in five minutes or less
  • Dear audience you will also have a turn Photo by peterjlambert
  • Don’t just sit back and passively learn Photo by sveeta
  • #roi
  • Social MEDIA ROI Poetry in Q/A and recite Should you want to stand up Photo by Ableman
  • a Social Media Nonprofit ROI we'll hand you the mic poem Photo by dirindi
  • Listen my geeks and you shall hear
  • How these four nonprofits persevere
  • listen, learn, and adapt to apply David Armano's KD Paine's calculate and map measure
  • to their twitter, blog, or facebook app
  • Best of all, their directors don't think social media's crap Photo by edyson
  • They helped their directors understand How social media improves their brand
  • extends their programs and services too
  • They will share this in poetic form like haiku or limericks, rap or spoken word Photo by katiecowden
  • giving you insights you never heard Wow! Photo by jesper
  • So now you know the format of the panel Photo by clankennedy
  • And how to participate in the backchannel
  • For the next hour, they’ll be our mentors Let introduce our judges, moderators, and presenters
  •  
  • they'll toss urls into the twitter stream so extra meaning the audience can glean Photo by peterjlambert
  •  
  • Our judges are experts in what they do I’m going to introduce them to you Photo by pbo31
  • First we have the queen of measurement KD Paine Who knows more than anyone can claim about the topic Buy her book
  • All hail to the measurement queen Photo by wolfhound
  • Put her URL into the Twitter stream! www.themeasurementstandard.com
  • Our next judge is Holly Ross www.nten.org She’s the nonprofit technology boss Our next judge is Holly Ross She’s the nonprofit technology boss
  • Oh my god, take a look She’s just published a new book! There’s a chapter on ROI!
  • Geoff Livingston is judge number three http://www.livingstonbuzz.com/ He’s an expert on social media strategy Photo by Brian Solis
  •  
  • First up is Danielle Brigida, NWF’s Social Media Maven She will tell her story spoofing Poe’s, The Raven
  • Her poem is about a photo contest featuring cute pups Carie Lewis from the Humane Society is next up
  • Inspired by Dr. Seuss she gets her points across Our third presenter is Wendy Harman, from the American Red Cross
  • shares how social media leads to some income David J. Neff will speak to the beat of a drum
  • And, now it's time to start the fun Let's hear from poet number one
  • The Return How the National Wildlife Federation ® captures return on investment through engagement using Twitter. Based on Edgar Allan Poe’s The Raven , first published in 1845. As read by… Danielle Brigida Social Media Outreach Coordinator [email_address]
  • What can we measure? Social interactions and what they stand for…
    • Potential Metrics to Track
    • # of Friends
    • People taking action
    • People blogging about us
    • People linking to us
    • People participating in programs
  • I used Twitter to engage… … and learned what people liked. WILDLIFE
  • Web Traffic From Twitter Page views nevermore?
  • NWF’s Goals Are To Increase: $$ REVENUE $$ Engagement Reach
  • I Continued Tracking…
    • Friends thru Social Media
    • People taking action
    • People blogging about us
    • People linking to us
    • People participating in programs
  • Used “Listening” Tools
  • Replies and Feedback
  • A chance for program assistance?
  • People share their wildlife sightings
  • http://search.twitter.com
  • NWF: Wildlife Watch on Robin in Park, Maryland #NWF
  • Understanding Social Media
  • Set Tangible Goals
    • 50 unique Twitter Users
    • 200 Wildlife sightings in first month
    • At least 5 tweets a day
  • Combine Old and New Techniques NWF Press Release Blog
  • Working Together Made It Possible to Integrate Twitter Twitter Feed On Our Website!
  • Learn and Apply Originally uploaded to Flickr by Steven S. Study…then Test!
  • Always Consider the Immeasurable Benefits...
  • This I hope and so much more
  • Oh, Judges were you impressed? Photo by Shel Israel KD Paine Geoff Livingston Holly Ross
  • Flickr photo by Bearpark Let us know why in five minutes or less …
  •  
  • Her poem is about a photo contest featuring cute pups Carie Lewis from the Humane Society is next up
  • Place holder
  • Oh, Judges were you impressed? Photo by Shel Israel KD Paine Geoff Livingston Holly Ross
  • Flickr photo by Bearpark Let us know why in five minutes or less …
  •  
  • Inspired by Dr. Seuss she gets her points across Our third presenter is Wendy Harman, from the American Red
  • American Red Cross
    • A Seussian Case Study
    • Disaster Online Newsroom
    • http://newsroom.redcross.org
  • ROI ROI
  • My, There are Many Kinds of ROI old ROI new ROI
  • toll soul
  •  
  • listening talking embracing supporting energizing What Result Did We Expect?
  • Weekly View Numbers for Ike Online Newsroom and Gustav Online Newsroom Comment on the Hurricane Ike Newsroom: “ This site was wonderful! It is a great resource for anyone in need or wanting information about current American Red Cross relief acts. Great site. Easy to navigate. Well organized. Great job! I loved the pictures! They really help you to feel like you know what is going on.”
  • What are the Goals? Disclose Disaster Response Process smelly underbelly understand planned
  • What are the Goals? less calls   show our vols juggling disaster balls 
  • What are the Goals? be quicker be slicker
  • Why use Social Media for Disaster Response? distribute info when the wind gets breezy
  • Who is the Audience? Media People affected and their families Supporters
  • Who is the Audience? ..and what is their motivation? influence sustenance assurance curious
  • Define the Metrics What did we want to become? Trusted Fast Top of Mind Helpful
  • What are the benchmarks? views & hits try, try, try links subjects
  • What are the benchmarks? add? take away? increasing clout?
  • Pick the tools main fuel show glory for the ears volunteers
  • What is our Progress? tell me, tell me, what is new?
  • Analyze Results, Glean Insight, and Take Action room to grow try out to all out
  • accident? accomplishment?
  • http://newsroom.redcross.org
  • Oh, Judges were you impressed? Photo by Shel Israel KD Paine Geoff Livingston Holly Ross
  • Flickr photo by Bearpark Let us know why in five minutes or less …
  •  
  • Shares how social media leads to some income David Neff will speak to the beat of a drum
  • Oh, Judges were your impressed? Photo by Shel Israel KD Paine Geoff Livingston Holly Ross
  • Flickr photo by Bearpark Let us know why in five minutes or less …
  • Social MEDIA ROI Poetry in Q/A and recite Should you want to stand up Photo by Ableman
  • a Social Media Nonprofit ROI we'll hand you the mic poem
  • Thank you everyone! Did you enjoy? Photo by ppdigital you learned about ROI! Type into Twitter one thing
  • Throw your tape measure schwag in the air If you did, here’s a dare Photo by cgc
  • Now it time to enjoy the parties Thanks poets, judges, and audience – you’re all smarties Photo by laughingsquid