SXSW Poetry Slam Slides

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  • 1. Beth Kanter, Beth’s Blog Moderator & Session Designer ROI Nonprofit Poetry Slam Social Media
  • 2. Brave Four Panelists Cram Will Danielle Brigida David J. Neff Wendy Harman Carie Lewis
  • 3. Flickr photo by Bearpark Their ROI stories into five minutes time
  • 4. slides Powerpoint their present And in rhyme
  • 5. Expert judges will listen and let it rip Photo by Shel Israel KD Paine Geoff Livingston Holly Ross Photo by Brian Solis
  • 6. And share many a metrics and measurement tip Photo by smitty
  • 7. Photo by Shel Israel Geoff Livingston KD Paine Holly Ross Our expert judges will impress
  • 8. Flickr photo by Bearpark They will share wisdom in five minutes or less
  • 9. Dear audience you will also have a turn Photo by peterjlambert
  • 10. Don’t just sit back and passively learn Photo by sveeta
  • 11. #roi
  • 12. Social MEDIA ROI Poetry in Q/A and recite Should you want to stand up Photo by Ableman
  • 13. a Social Media Nonprofit ROI we'll hand you the mic poem Photo by dirindi
  • 14. Listen my geeks and you shall hear
  • 15. How these four nonprofits persevere
  • 16. listen, learn, and adapt to apply David Armano's KD Paine's calculate and map measure
  • 17. to their twitter, blog, or facebook app
  • 18. Best of all, their directors don't think social media's crap Photo by edyson
  • 19. They helped their directors understand How social media improves their brand
  • 20. extends their programs and services too
  • 21. They will share this in poetic form like haiku or limericks, rap or spoken word Photo by katiecowden
  • 22. giving you insights you never heard Wow! Photo by jesper
  • 23. So now you know the format of the panel Photo by clankennedy
  • 24. And how to participate in the backchannel
  • 25. For the next hour, they’ll be our mentors Let introduce our judges, moderators, and presenters
  • 26.  
  • 27. they'll toss urls into the twitter stream so extra meaning the audience can glean Photo by peterjlambert
  • 28.  
  • 29. Our judges are experts in what they do I’m going to introduce them to you Photo by pbo31
  • 30. First we have the queen of measurement KD Paine Who knows more than anyone can claim about the topic Buy her book
  • 31. All hail to the measurement queen Photo by wolfhound
  • 32. Put her URL into the Twitter stream! www.themeasurementstandard.com
  • 33. Our next judge is Holly Ross www.nten.org She’s the nonprofit technology boss Our next judge is Holly Ross She’s the nonprofit technology boss
  • 34. Oh my god, take a look She’s just published a new book! There’s a chapter on ROI!
  • 35. Geoff Livingston is judge number three http://www.livingstonbuzz.com/ He’s an expert on social media strategy Photo by Brian Solis
  • 36.  
  • 37. First up is Danielle Brigida, NWF’s Social Media Maven She will tell her story spoofing Poe’s, The Raven
  • 38. Her poem is about a photo contest featuring cute pups Carie Lewis from the Humane Society is next up
  • 39. Inspired by Dr. Seuss she gets her points across Our third presenter is Wendy Harman, from the American Red Cross
  • 40. shares how social media leads to some income David J. Neff will speak to the beat of a drum
  • 41. And, now it's time to start the fun Let's hear from poet number one
  • 42. The Return How the National Wildlife Federation ® captures return on investment through engagement using Twitter. Based on Edgar Allan Poe’s The Raven , first published in 1845. As read by… Danielle Brigida Social Media Outreach Coordinator [email_address]
  • 43. What can we measure? Social interactions and what they stand for…
  • 44.
    • Potential Metrics to Track
    • # of Friends
    • People taking action
    • People blogging about us
    • People linking to us
    • People participating in programs
  • 45. I used Twitter to engage… … and learned what people liked. WILDLIFE
  • 46. Web Traffic From Twitter Page views nevermore?
  • 47. NWF’s Goals Are To Increase: $$ REVENUE $$ Engagement Reach
  • 48. I Continued Tracking…
    • Friends thru Social Media
    • People taking action
    • People blogging about us
    • People linking to us
    • People participating in programs
  • 49. Used “Listening” Tools
  • 50. Replies and Feedback
  • 51. A chance for program assistance?
  • 52. People share their wildlife sightings
  • 53. http://search.twitter.com
  • 54. NWF: Wildlife Watch on Robin in Park, Maryland #NWF
  • 55. Understanding Social Media
  • 56. Set Tangible Goals
    • 50 unique Twitter Users
    • 200 Wildlife sightings in first month
    • At least 5 tweets a day
  • 57. Combine Old and New Techniques NWF Press Release Blog
  • 58. Working Together Made It Possible to Integrate Twitter Twitter Feed On Our Website!
  • 59. Learn and Apply Originally uploaded to Flickr by Steven S. Study…then Test!
  • 60. Always Consider the Immeasurable Benefits...
  • 61. This I hope and so much more
  • 62. Oh, Judges were you impressed? Photo by Shel Israel KD Paine Geoff Livingston Holly Ross
  • 63. Flickr photo by Bearpark Let us know why in five minutes or less …
  • 64.  
  • 65. Her poem is about a photo contest featuring cute pups Carie Lewis from the Humane Society is next up
  • 66. Place holder
  • 67. Oh, Judges were you impressed? Photo by Shel Israel KD Paine Geoff Livingston Holly Ross
  • 68. Flickr photo by Bearpark Let us know why in five minutes or less …
  • 69.  
  • 70. Inspired by Dr. Seuss she gets her points across Our third presenter is Wendy Harman, from the American Red
  • 71. American Red Cross
    • A Seussian Case Study
    • Disaster Online Newsroom
    • http://newsroom.redcross.org
  • 72. ROI ROI
  • 73. My, There are Many Kinds of ROI old ROI new ROI
  • 74. toll soul
  • 75.  
  • 76. listening talking embracing supporting energizing What Result Did We Expect?
  • 77. Weekly View Numbers for Ike Online Newsroom and Gustav Online Newsroom Comment on the Hurricane Ike Newsroom: “ This site was wonderful! It is a great resource for anyone in need or wanting information about current American Red Cross relief acts. Great site. Easy to navigate. Well organized. Great job! I loved the pictures! They really help you to feel like you know what is going on.”
  • 78. What are the Goals? Disclose Disaster Response Process smelly underbelly understand planned
  • 79. What are the Goals? less calls   show our vols juggling disaster balls 
  • 80. What are the Goals? be quicker be slicker
  • 81. Why use Social Media for Disaster Response? distribute info when the wind gets breezy
  • 82. Who is the Audience? Media People affected and their families Supporters
  • 83. Who is the Audience? ..and what is their motivation? influence sustenance assurance curious
  • 84. Define the Metrics What did we want to become? Trusted Fast Top of Mind Helpful
  • 85. What are the benchmarks? views & hits try, try, try links subjects
  • 86. What are the benchmarks? add? take away? increasing clout?
  • 87. Pick the tools main fuel show glory for the ears volunteers
  • 88. What is our Progress? tell me, tell me, what is new?
  • 89. Analyze Results, Glean Insight, and Take Action room to grow try out to all out
  • 90. accident? accomplishment?
  • 91. http://newsroom.redcross.org
  • 92. Oh, Judges were you impressed? Photo by Shel Israel KD Paine Geoff Livingston Holly Ross
  • 93. Flickr photo by Bearpark Let us know why in five minutes or less …
  • 94.  
  • 95. Shares how social media leads to some income David Neff will speak to the beat of a drum
  • 96. Oh, Judges were your impressed? Photo by Shel Israel KD Paine Geoff Livingston Holly Ross
  • 97. Flickr photo by Bearpark Let us know why in five minutes or less …
  • 98. Social MEDIA ROI Poetry in Q/A and recite Should you want to stand up Photo by Ableman
  • 99. a Social Media Nonprofit ROI we'll hand you the mic poem
  • 100. Thank you everyone! Did you enjoy? Photo by ppdigital you learned about ROI! Type into Twitter one thing
  • 101. Throw your tape measure schwag in the air If you did, here’s a dare Photo by cgc
  • 102. Now it time to enjoy the parties Thanks poets, judges, and audience – you’re all smarties Photo by laughingsquid