SXSW Poetry Slam Slides

Beth Kanter, Beth’s Blog Moderator & Session Designer ROI Nonprofit Poetry Slam Social Media

Brave Four Panelists Cram Will Danielle Brigida David J. Neff Wendy Harman Carie Lewis

Flickr photo by Bearpark Their ROI stories into five minutes time

slides Powerpoint their present And in rhyme

Expert judges will listen and let it rip Photo by Shel Israel KD Paine Geoff Livingston Holly Ross Photo by Brian Solis

And share many a metrics and measurement tip Photo by smitty

Photo by Shel Israel Geoff Livingston KD Paine Holly Ross Our expert judges will impress

Flickr photo by Bearpark They will share wisdom in five minutes or less

Dear audience you will also have a turn Photo by peterjlambert

Don’t just sit back and passively learn Photo by sveeta

#roi

Social MEDIA ROI Poetry in Q/A and recite Should you want to stand up Photo by Ableman

a Social Media Nonprofit ROI we'll hand you the mic poem Photo by dirindi

Listen my geeks and you shall hear

How these four nonprofits persevere

listen, learn, and adapt to apply David Armano's KD Paine's calculate and map measure

to their twitter, blog, or facebook app

Best of all, their directors don't think social media's crap Photo by edyson

They helped their directors understand How social media improves their brand

extends their programs and services too

They will share this in poetic form like haiku or limericks, rap or spoken word Photo by katiecowden

giving you insights you never heard Wow! Photo by jesper

So now you know the format of the panel Photo by clankennedy

And how to participate in the backchannel

For the next hour, they’ll be our mentors Let introduce our judges, moderators, and presenters

they'll toss urls into the twitter stream so extra meaning the audience can glean Photo by peterjlambert

Our judges are experts in what they do I’m going to introduce them to you Photo by pbo31

First we have the queen of measurement KD Paine Who knows more than anyone can claim about the topic Buy her book

All hail to the measurement queen Photo by wolfhound

Put her URL into the Twitter stream! www.themeasurementstandard.com

Our next judge is Holly Ross www.nten.org She’s the nonprofit technology boss Our next judge is Holly Ross She’s the nonprofit technology boss

Oh my god, take a look She’s just published a new book! There’s a chapter on ROI!

Geoff Livingston is judge number three http://www.livingstonbuzz.com/ He’s an expert on social media strategy Photo by Brian Solis

First up is Danielle Brigida, NWF’s Social Media Maven She will tell her story spoofing Poe’s, The Raven

Her poem is about a photo contest featuring cute pups Carie Lewis from the Humane Society is next up

Inspired by Dr. Seuss she gets her points across Our third presenter is Wendy Harman, from the American Red Cross

shares how social media leads to some income David J. Neff will speak to the beat of a drum

And, now it's time to start the fun Let's hear from poet number one

The Return How the National Wildlife Federation ® captures return on investment through engagement using Twitter. Based on Edgar Allan Poe’s The Raven , first published in 1845. As read by… Danielle Brigida Social Media Outreach Coordinator [email_address]

What can we measure? Social interactions and what they stand for…

Potential Metrics to Track

# of Friends

People taking action

People blogging about us

People linking to us

People participating in programs

I used Twitter to engage… … and learned what people liked. WILDLIFE

Web Traffic From Twitter Page views nevermore?

NWF’s Goals Are To Increase: $$ REVENUE $$ Engagement Reach

I Continued Tracking…

Friends thru Social Media

People taking action

People blogging about us

People linking to us

People participating in programs

Used “Listening” Tools

Replies and Feedback

A chance for program assistance?

People share their wildlife sightings

http://search.twitter.com

NWF: Wildlife Watch on Robin in Park, Maryland #NWF

Understanding Social Media

Set Tangible Goals

50 unique Twitter Users

200 Wildlife sightings in first month

At least 5 tweets a day

Combine Old and New Techniques NWF Press Release Blog

Working Together Made It Possible to Integrate Twitter Twitter Feed On Our Website!

Learn and Apply Originally uploaded to Flickr by Steven S. Study…then Test!

Always Consider the Immeasurable Benefits...

This I hope and so much more

Oh, Judges were you impressed? Photo by Shel Israel KD Paine Geoff Livingston Holly Ross

Flickr photo by Bearpark Let us know why in five minutes or less …

Her poem is about a photo contest featuring cute pups Carie Lewis from the Humane Society is next up

Place holder

Inspired by Dr. Seuss she gets her points across Our third presenter is Wendy Harman, from the American Red

American Red Cross

A Seussian Case Study

Disaster Online Newsroom

http://newsroom.redcross.org

ROI ROI

My, There are Many Kinds of ROI old ROI new ROI

toll soul

listening talking embracing supporting energizing What Result Did We Expect?

Weekly View Numbers for Ike Online Newsroom and Gustav Online Newsroom Comment on the Hurricane Ike Newsroom: “ This site was wonderful! It is a great resource for anyone in need or wanting information about current American Red Cross relief acts. Great site. Easy to navigate. Well organized. Great job! I loved the pictures! They really help you to feel like you know what is going on.”

What are the Goals? Disclose Disaster Response Process smelly underbelly understand planned

What are the Goals? less calls   show our vols juggling disaster balls 

What are the Goals? be quicker be slicker

Why use Social Media for Disaster Response? distribute info when the wind gets breezy

Who is the Audience? Media People affected and their families Supporters

Who is the Audience? ..and what is their motivation? influence sustenance assurance curious

Define the Metrics What did we want to become? Trusted Fast Top of Mind Helpful

What are the benchmarks? views & hits try, try, try links subjects

What are the benchmarks? add? take away? increasing clout?

Pick the tools main fuel show glory for the ears volunteers

What is our Progress? tell me, tell me, what is new?

Analyze Results, Glean Insight, and Take Action room to grow try out to all out