Sxsw peer social media workshop combined deckPresentation Transcript
Photo by Kino-EyeNonprofit Social Media Mangers:How To Be A Changemaker from the Inside Out
Beth Kanter: Master Trainer, Author, and Blogger
Laura @Pistachio Fitton“Excited & geeky about Twitterwhere all this leads!" for Dummie s Inbound Marketing 120,000 Evangelis Twitter t Readers Founder (acq. By )
Brian Reichmanaging director, little m mediaauthor - shift & reset: strategies for addressing serious issues in aconnected firstname.lastname@example.org@brianreich
David Neff: Responder• Lights. Camera. Help.• @daveiam @npfilm• 512.789.5672
Raise Your Hand If ….
Workshop Agenda AGENDA OUTCOMESIntro and Icebreaker • Better navigate internal cultureWhy A Peer issuesWorkshop on Social • To connect with peersCulture?Ignite Style FRAMINGPresentations InteractiveSmall GroupDiscussions FunReflection #npsmpeer
Why are we doing a peer workshopon social culture?
NONPROFIT SOCIALMEDIA MANAGER Social integrated All staff will across connect with our departments audiences via social! Fail Fast! Fast Forward!
Board Wants To Know During work hours? Why would every staff person need to Tweet when we have an organizational account?
MEETING WITH CEO You want me to Tweet! But wait ….
MEETING WITH This is too muchDEPARTMENT HEADS work. We’re doing fine online!
SUPPORT STAFF REACT I don’t want to tweet about work This social media stuff is on my personal account! bullshit, I have work to do!
What’s A Nonprofit Social Media Manager To Do? Why is this so Am I the only hard? social media manager who faces this?
How social is your organization’s culture? What are some of your challenges? 1 2 3 4 5
Ignite Style Presentations: One Minute Responses #1: Realizing A Culture of Innovation (Brian) #2: How to stop the dysfunctional reaction to failure (Beth) #3: Navigating Personal Brand Presence in Service of Your Organization’s Mission (Rachel) #4: How To Coach Your CEO To Do Social (Laura) #5: How To Get Organizational Wide Social Participation (Danielle) #npsmpeer
Peer to Peer: Nonprofit Social Media Mana March 10, Session hashtag: #sxsw #npsmStop Being Mediocre (Realizing a Culture of Innovation)
Innovation is aboutcreating change (not just reacting to it)
Innovation is doing whatnobody else is willing to do.
Innovation meansbehavior change.
Put information everywhere.
pay close attention.
Break The rules
TRY THISAT HOME
Share Pair:Is your organization applying these practices to be more innovative? What are the challenges?#npsmpeer
Failure is Not an F Word Beth Kanter
What typically happenswhen many nonprofits do an After Action Review?
The Fickle Finger of Failure! What It’s all failure? your fault! It’s the agency’s fault!
No! Itwas all myfault!!
Dysfunctional Reactions to Failure Blame OTHERS DENY Blame Blame YOURSELF Saul Rosenzweig Theory
Cultivate Self-Awareness: The Failure Bow1. Raise hands in the air and bow2. Grin like a submissive dog3. Say Thank You I’ve Failed4. Move on and learn
Slide 3: Example 2 of situation illustrating ugly with humor 2.
Tip:Use abundance as your frame.
Slide 6: How To Solve 3 Tips: #2 Tip: Make a basket for passion.
Slide 7: How To Solve 3 Tips: #3Tip:Catch team interestUse it as mission fuel.
How can you give permissionfor an upwellingon *your* team? <3, @upwell_us #npsmpeer
Horse = thirsty #npsmpeer Water = plentifulNOWWHAT?!
#npsmpeerPhoto Credit: (cc) matrianklw on flickr.com
#npsmpeer DANGER.Warning: Here be rocks. [image: lighthouse] Photo Credit: (cc) shoothead on flickr.com
Literacy More Important than Campaigns #npsmpeer http://www.flickr.com/photos/kyknoord/3833580649/
#npsmpeerEither write something worth reading ordo something worth writing about.BENJAMIN FRANKLIN Image Credit: lhalstead
#npsmpeer listen Listen.Photo Credit: (cc) gari.baldi on flickr.com
#npsmpeer Influence (was)Attract attention to yourself
#npsmpeer Influence (is)Provide attention & value to others
#npsmpeerHave more fun!Try more things.
SHARE PAIR• What does your executive spend time doing now that they could do better via social?• Whose work do they respect, follow or and feel inspired by?• How will social improve things they already KNOW they value? #npsmpeer