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  • The c-suite has just approved your strategy to leverage networks and social media for your mission. But, if your internal culture is not a social one how can you possibly expect to be successful? This workshop will share strategies and techniques for changing your nonprofits culture to be more agile, training other staff to be social to scale, and managing your nonprofit's c-suite and board. The workshop will share tips and techniques for culture change, training, and adoption. Best of all, there's nothing like peer to peer support in this effort to keep inspired. Designed as a peer learning session with Internationally acclaimed Master Trainer Beth Kanter and leading social media nonprofit practitioners like NWF's Danielle Bridiga, Rachel Weidinger from Upwell, and Laura Fitton from Hubspot. Peer to Peer Support for Nonprofit Social Media Managershttp://www.flickr.com/photos/kino-eye/402560705/in/faves-cambodia4kidsorg/
  • http://www.flickr.com/photos/socialgoodbrasil/8179199091/sizes/l/in/photostream/
  • Rachel is director at the nonprofit pilot project Upwell.The ocean is her client.Every day, her San Francisco team’s goal is to raise the baseline of awareness on the crisis the ocean faces.Basically, she makes the ocean more famous on the internet.
  • http://www.flickr.com/photos/tallmariah/185557867/sizes/z/in/faves-cambodia4kidsorg/
  • The c-suite has just approved your strategy to leverage networks and social media for your mission. But, if your internal culture is not a social one how can you possibly expect to be successful? This workshop will share strategies and techniques for changing your nonprofits culture to be more agile, training other staff to be social to scale, and managing your nonprofit's c-suite and board. The workshop will share tips and techniques for culture change, training, and adoption. Best of all, there's nothing like peer to peer support in this effort to keep inspired. Designed as a peer learning session with Internationally acclaimed Master Trainer Beth Kanter and leading social media nonprofit practitioners like NWF's Danielle Bridiga, Rachel Weidinger from Upwell, and Laura Fitton from Hubspot.
  • Here’s s
  • Story will go here
  • Story will go here
  • Story will go here
  • http://www.goodxglobal.com 
  • http://michelemmartin.wikispaces.com/Reflective+Practice+for+TAFE
  • http://www.flickr.com/photos/johnloo/4876114194/sizes/o/We get the finger …. Not “THE” finger .. But
  • The fickle finger of failureSome people point fingers and blame othersOthers are quiet and guess what they are thinking? Let’s go inside that guy’s head … http://www.flickr.com/photos/urthstripe/85094162/sizes/z/
  • Understand your type, change your stripes, cultivate self-awareness, cultivate political awareness, embrace new habits, influence others
  • http://www.flickr.com/photos/ruminatrix/2734602916/sizes/o/in/photostream/Funerals in Ghana are an event - up there with weddings in terms of planning, cost, and level of celebration. They can take months, even up to a year, to plan and save for. Obituaries are made into color posters and put up around town. There is music, drumming, dancing and singing as they parade through town. These processions, which occur on Friday afternoons, kick off the 3-day affairs.Momsrising also understands that learning leads to success.Fail: Some experiments bomb.    Momrising staff gives themselves permission to kill each other’s projects  or tactical ideas that were brilliant at the time but simply don’t work.  They do this with humor to remove the failure stigma and call it a “Joyful Funeral”  Before they bury the body, they reflect on why it didn’t work. Any staff person can call a Joyful Funeral on anyone else’s idea.Incremental Success Is Not A Failure: They do a lot of experiments and set realistic expectations for success.   Many times victories happen in baby steps.   They know from experience that many of their campaigns that incorporate social media lead to incremental successes, small wins or small improvements.Soaring Success:     Some experiments, actions, or issues will see dramatic results – beyond the organization’s wildest dreams.   For example, an interactive educational video ended up garnering over 12 million views and hundreds of comments and lead to thousands of new members signing up or taking action. Kristen says, “That type of success does not happen every day, but we need to try for that kind of success every day. We can only do it if we kill things that don’t work.”  They also analyze game changing successes to make sure it can be replicated or wasn’t an accident
  • http://www.flickr.com/photos/johnloo/4876114194/sizes/o/We get the finger …. Not “THE” finger .. But
  • Session page: http://schedule.sxsw.com/2013/events/event_IAP15872Session hashtag: #sxsw #npsmpeerSlide 1: Funny Title Describes SituationSlide 2: Example 1 of situation illustrating ugly with humorSlide 3: Example 2 of situation illustrating ugly with humorSlide 4: Example 3 of situation illustrating ugly with humorSlide 5: How To Solve 3 Tips: #1Slide 6: How To Solve 3 Tips: #2Slide 7: How To Solve 3 Tips: #3Slide 8: Reflective Question for audience to apply to theirexperience. Does this resonate? Are you facing this issue, how mightyou solve it?Additional Resources
  • So sharks aren’t really our focus. We work mostly on sustainable seafood and overfishing.But Ray reaaaaaaly loves sharks. This could be a big problem.
  • Do you have some really big fans on your staff?
  • Slide 1: Funny Title Describes SituationSlide 2: Example 1 of situation illustrating ugly with humorSlide 3: Example 2 of situation illustrating ugly with humorSlide 4: Example 3 of situation illustrating ugly with humorSlide 5: How To Solve 3 Tips: #1Slide 6: How To Solve 3 Tips: #2Slide 7: How To Solve 3 Tips: #3Slide 8: Reflective Question for audience to apply to theirexperience. Does this resonate? Are you facing this issue, how mightyou solve it?Additional Resources
  • Slide 1: Funny Title Describes SituationSlide 2: Example 1 of situation illustrating ugly with humorSlide 3: Example 2 of situation illustrating ugly with humorSlide 4: Example 3 of situation illustrating ugly with humorSlide 5: How To Solve 3 Tips: #1Slide 6: How To Solve 3 Tips: #2Slide 7: How To Solve 3 Tips: #3Slide 8: Reflective Question for audience to apply to theirexperience. Does this resonate? Are you facing this issue, how mightyou solve it?Additional Resources
  • So, the c-suite wants to start blogging, Facebooking, Twittering and Pinstagramming?
  • And it is PARTICULARLY GOOD at picking up and relaying exceptional stuff.
  • “This is the beginning of a beautiful friendship.” T it up by telling the story of how the relationship evolves. This degree of cooperation, trust and bending the rules can only come after they have been through the rest of the story together. It works because trust has been built.Now it’s your turn to start building that kind of trust with reporters…
  • Does this resonate? Are you facing this issue, how mightyou solve it?Additional Resources
  • Does this resonate? Are you facing this issue, how mightyou solve it?Additional Resources
  • Slide 1: Funny Title Describes SituationSlide 2: Example 1 of situation illustrating ugly with humorSlide 3: Example 2 of situation illustrating ugly with humorSlide 4: Example 3 of situation illustrating ugly with humorSlide 5: How To Solve 3 Tips: #1Slide 6: How To Solve 3 Tips: #2Slide 7: How To Solve 3 Tips: #3Slide 8: Reflective Question for audience to apply to theirexperience. Does this resonate? Are you facing this issue, how mightyou solve it?Additional Resources
  • Slide 1: Funny Title Describes SituationSlide 2: Example 1 of situation illustrating ugly with humorSlide 3: Example 2 of situation illustrating ugly with humorSlide 4: Example 3 of situation illustrating ugly with humorSlide 5: How To Solve 3 Tips: #1Slide 6: How To Solve 3 Tips: #2Slide 7: How To Solve 3 Tips: #3Slide 8: Reflective Question for audience to apply to theirexperience. Does this resonate? Are you facing this issue, how mightyou solve it?Additional Resources
  • Slide 1: Funny Title Describes SituationSlide 2: Example 1 of situation illustrating ugly with humorSlide 3: Example 2 of situation illustrating ugly with humorSlide 4: Example 3 of situation illustrating ugly with humorSlide 5: How To Solve 3 Tips: #1Slide 6: How To Solve 3 Tips: #2Slide 7: How To Solve 3 Tips: #3Slide 8: Reflective Question for audience to apply to theirexperience. Does this resonate? Are you facing this issue, how mightyou solve it?Additional Resources
  • Slide 1: Funny Title Describes SituationSlide 2: Example 1 of situation illustrating ugly with humorSlide 3: Example 2 of situation illustrating ugly with humorSlide 4: Example 3 of situation illustrating ugly with humorSlide 5: How To Solve 3 Tips: #1Slide 6: How To Solve 3 Tips: #2Slide 7: How To Solve 3 Tips: #3Slide 8: Reflective Question for audience to apply to theirexperience. Does this resonate? Are you facing this issue, how mightyou solve it?Additional Resources
  • Does this resonate? Are you facing this issue, how mightyou solve it?Additional Resources
  • http://www.flickr.com/photos/tracyhunter/144845928/sizes/l/
  • http://bit.ly/network-leadership

Sxsw peer social media workshop combined deck Sxsw peer social media workshop combined deck Presentation Transcript

  • Photo by Kino-EyeNonprofit Social Media Mangers:How To Be A Changemaker from the Inside Out
  • Beth Kanter: Master Trainer, Author, and Blogger
  • Laura @Pistachio Fitton“Excited & geeky about Twitterwhere all this leads!" for Dummie s Inbound Marketing 120,000 Evangelis Twitter t Readers Founder (acq. By )
  • Brian Reichmanaging director, little m mediaauthor - shift & reset: strategies for addressing serious issues in aconnected societybrian@littlemmedia.com646-789-1323@brianreich
  • Danielle Brigida@starfocus
  • Rachel Weidinger@rachelannyes
  • David Neff: Responder• Lights. Camera. Help.• @daveiam @npfilm• 512.789.5672
  • Raise Your Hand If ….
  • Workshop Agenda AGENDA OUTCOMESIntro and Icebreaker • Better navigate internal cultureWhy A Peer issuesWorkshop on Social • To connect with peersCulture?Ignite Style FRAMINGPresentations InteractiveSmall GroupDiscussions FunReflection #npsmpeer
  • Why are we doing a peer workshopon social culture?
  • NONPROFIT SOCIALMEDIA MANAGER Social integrated All staff will across connect with our departments audiences via social! Fail Fast! Fast Forward!
  • Board Wants To Know During work hours? Why would every staff person need to Tweet when we have an organizational account?
  • MEETING WITH CEO You want me to Tweet! But wait ….
  • MEETING WITH This is too muchDEPARTMENT HEADS work. We’re doing fine online!
  • SUPPORT STAFF REACT I don’t want to tweet about work This social media stuff is on my personal account! bullshit, I have work to do!
  • What’s A Nonprofit Social Media Manager To Do? Why is this so Am I the only hard? social media manager who faces this?
  • How social is your organization’s culture? What are some of your challenges? 1 2 3 4 5
  • Ignite Style Presentations: One Minute Responses #1: Realizing A Culture of Innovation (Brian) #2: How to stop the dysfunctional reaction to failure (Beth) #3: Navigating Personal Brand Presence in Service of Your  Organization’s Mission (Rachel) #4: How To Coach Your CEO To Do Social (Laura) #5: How To Get Organizational Wide Social Participation (Danielle) #npsmpeer
  • Peer to Peer: Nonprofit Social Media Mana March 10, Session hashtag: #sxsw #npsmStop Being Mediocre (Realizing a Culture of Innovation)
  • Innovation is aboutcreating change (not just reacting to it)
  • Innovation is doing whatnobody else is willing to do.
  • Innovation meansbehavior change.
  • [PLACES]
  • Put information everywhere.
  • CreateCollisions.
  • [PROCESS]
  • MakeMistakes.
  • pay close attention.
  • [PEOPLE]
  • Break The rules
  • StartEarly.
  • TRY THISAT HOME
  • Share Pair:Is your organization applying these practices to be more innovative? What are the challenges?#npsmpeer
  • Failure is Not an F Word Beth Kanter
  • What typically happenswhen many nonprofits do an After Action Review?
  • The Fickle Finger of Failure! What It’s all failure? your fault! It’s the agency’s fault!
  • No! Itwas all myfault!!
  • Dysfunctional Reactions to Failure Blame OTHERS DENY Blame Blame YOURSELF Saul Rosenzweig Theory
  • Cultivate Self-Awareness: The Failure Bow1. Raise hands in the air and bow2. Grin like a submissive dog3. Say Thank You I’ve Failed4. Move on and learn
  • Cultivate Organizational Awareness: DoSomething FailFest
  • Cultivate Organizational Awareness: Momsrising: Joyful FuneralsMomsrising: Joyful Funerals….
  • TWEET OUT: What is your natural reaction to making a mistake? What aboutyour others in your organization? What are some ways that you can remove the stigma from failurefor your team?#npsmpeer
  • Forever Alone:Not going toget muchmission doneRachel WeidingerDirector@rachelannyes
  • 1. @rdearborn worksfor me.She rather likessharks.
  • Slide 3: Example 2 of situation illustrating ugly with humor 2.
  • Tip:Use abundance as your frame.
  • Slide 6: How To Solve 3 Tips: #2 Tip: Make a basket for passion.
  • Slide 7: How To Solve 3 Tips: #3Tip:Catch team interestUse it as mission fuel.
  • How can you give permissionfor an upwellingon *your* team? <3, @upwell_us #npsmpeer
  • Horse = thirsty #npsmpeer Water = plentifulNOWWHAT?!
  • #npsmpeerPhoto Credit: (cc) matrianklw on flickr.com
  • #npsmpeerOn-Ramp
  • #npsmpeer DANGER.Warning: Here be rocks. [image: lighthouse] Photo Credit: (cc) shoothead on flickr.com
  • Literacy More Important than Campaigns #npsmpeer http://www.flickr.com/photos/kyknoord/3833580649/
  • #npsmpeerEither write something worth reading ordo something worth writing about.BENJAMIN FRANKLIN Image Credit: lhalstead
  • #npsmpeer listen Listen.Photo Credit: (cc) gari.baldi on flickr.com
  • #npsmpeerbuild relationships
  • #npsmpeershare ideas
  • #npsmpeerListen.Learn.Care.Serve.
  • #npsmpeer Influence (was)Attract attention to yourself
  • #npsmpeer Influence (is)Provide attention & value to others
  • #npsmpeerImage: http://inay.org
  • #npsmpeerHave more fun!Try more things.
  • SHARE PAIR• What does your executive spend time doing now that they could do better via social?• Whose work do they respect, follow or and feel inspired by?• How will social improve things they already KNOW they value? #npsmpeer
  • Additional Resources http://www.hubspot.com/nonprofit/ https://twitter.com/who_to_follow/interests/social-good http://www.bethkanter.org/goodwill-sf-ceo/ http://www.casefoundation.org/blog/tips-c-suite-network-building http://www.slideshare.net/farra/social-media-for-nonprofit-ceos- 14734386 http://www.nten.org/events/webinar/2012/09/19/product- spotlight-social-media-for-nonprofit-ceos
  • PS – Remember you can always check your work!http://marketing.grader.com
  • Training Staff and Implementing Social Media Organization Wide #sxsw #npsmpeer
  • Let’s stay on
  • Fear #1: Losing Control
  • Fear #2:FallingBehind
  • Fear #3: No One is Listening
  • Solution #1: Create a Place toOrganize
  • Solution #2: Resources, One-on-One andGroup Training Sessions
  • Solution #3: Build Confidence and WorkTogether
  • SHARE PAIR: How did you overcome the challenges ofempowering your co-workers to use social?
  • Small Group Discussions Innovation/Failure BrianWide Open CEO Coaching David Laura Staff Training Rachel Danielle Personal Brand for Mission
  • Takeaways: Full Group• What’s one tip or technique that you can put into practice next week?Innovation and FailureCEO CoachingPersonal Brand for MissionStaff Training #npsmpeerOther
  • Thank you!www.bethkanter.orgwww.facebook.com/beth.kanter.blog@kanter on Twitter