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Photo by Kino-EyeNonprofit Social Media Mangers:How To Be A Changemaker from the Inside Out
Beth Kanter: Master Trainer, Author, and Blogger
Laura @Pistachio Fitton“Excited & geeky about                Twitterwhere all this leads!"                  for           ...
Brian Reichmanaging director, little m mediaauthor - shift & reset: strategies for addressing serious issues in aconnected...
Danielle Brigida@starfocus
Rachel Weidinger@rachelannyes
David Neff: Responder• Lights. Camera. Help.• @daveiam @npfilm• 512.789.5672
Raise Your Hand If ….
Workshop Agenda    AGENDA                                             OUTCOMESIntro and Icebreaker                        ...
Why are we doing a peer workshopon social culture?
NONPROFIT SOCIALMEDIA MANAGER    Social integrated      All staff will         across         connect with our      depart...
Board Wants To Know                              During work hours?     Why would every staff     person need to Tweet    ...
MEETING WITH CEO   You want me to Tweet!                           But wait ….
MEETING WITH        This is too muchDEPARTMENT HEADS   work. We’re doing                      fine online!
SUPPORT STAFF REACT                                 I don’t want to tweet about work   This social media stuff is        o...
What’s A Nonprofit Social Media Manager To Do?                                           Why is this so        Am I the on...
How social is your organization’s culture?  What are some of your challenges?    1       2       3        4       5
Ignite Style Presentations: One Minute Responses                          #1: Realizing A Culture of Innovation           ...
Peer to Peer: Nonprofit Social Media Mana                                      March 10,                   Session hashtag...
Innovation is aboutcreating change (not  just reacting to it)
Innovation is  doing whatnobody else is willing to do.
Innovation meansbehavior change.
[PLACES]
Put information everywhere.
CreateCollisions.
[PROCESS]
MakeMistakes.
pay close attention.
[PEOPLE]
Break The  rules
StartEarly.
TRY THISAT HOME
Share Pair:Is your organization applying these practices    to be more innovative? What are the                 challenges...
Failure is Not an F Word         Beth Kanter
What typically happenswhen many nonprofits do an After Action       Review?
The Fickle Finger of Failure!                         What             It’s all   failure?              your             f...
No! Itwas all  myfault!!
Dysfunctional Reactions to Failure      Blame OTHERS      DENY Blame      Blame YOURSELF  Saul Rosenzweig Theory
Cultivate Self-Awareness: The Failure Bow1.   Raise hands in the air and bow2.   Grin like a submissive dog3.   Say Thank ...
Cultivate Organizational Awareness:        DoSomething FailFest
Cultivate Organizational Awareness:            Momsrising: Joyful FuneralsMomsrising: Joyful Funerals….
TWEET OUT:  What is your natural reaction to making a mistake? What aboutyour others in your organization?   What are some...
Forever Alone:Not going toget muchmission doneRachel WeidingerDirector@rachelannyes
1. @rdearborn worksfor me.She rather likessharks.
Slide 3: Example 2 of situation illustrating ugly with humor             2.
Tip:Use abundance as your frame.
Slide 6: How To Solve 3 Tips: #2 Tip: Make a basket for passion.
Slide 7: How To Solve 3 Tips: #3Tip:Catch team interestUse it as mission fuel.
How can you give permissionfor an upwellingon *your* team?       <3, @upwell_us           #npsmpeer
Horse = thirsty               #npsmpeer                     Water =                     plentifulNOWWHAT?!
#npsmpeerPhoto Credit: (cc) matrianklw on flickr.com
#npsmpeerOn-Ramp
#npsmpeer        DANGER.Warning: Here be rocks. [image: lighthouse]            Photo Credit: (cc) shoothead on flickr.com
Literacy More Important than Campaigns                #npsmpeer                    http://www.flickr.com/photos/kyknoord/3...
#npsmpeerEither write something worth reading ordo something worth writing about.BENJAMIN FRANKLIN                        ...
#npsmpeer                  listen        Listen.Photo Credit: (cc) gari.baldi on flickr.com
#npsmpeerbuild relationships
#npsmpeershare ideas
#npsmpeerListen.Learn.Care.Serve.
#npsmpeer Influence (was)Attract attention to yourself
#npsmpeer    Influence (is)Provide attention & value to           others
#npsmpeerImage: http://inay.org
#npsmpeerHave more fun!Try more things.
SHARE PAIR• What does your executive spend time doing now that they  could do better via social?• Whose work do they respe...
Additional Resources http://www.hubspot.com/nonprofit/ https://twitter.com/who_to_follow/interests/social-good http://www....
PS – Remember  you can always check your work!http://marketing.grader.com
Training Staff and Implementing Social       Media Organization Wide                         #sxsw #npsmpeer
Let’s stay on
Fear #1: Losing Control
Fear #2:FallingBehind
Fear #3: No One is Listening
Solution #1: Create a Place toOrganize
Solution #2: Resources, One-on-One andGroup Training Sessions
Solution #3: Build Confidence and WorkTogether
SHARE PAIR: How did you overcome the challenges ofempowering your co-workers to use social?
Small Group Discussions                                        Innovation/Failure                               BrianWide ...
Takeaways: Full Group• What’s one tip or technique that you can  put into practice next week?Innovation and FailureCEO Coa...
Thank you!www.bethkanter.orgwww.facebook.com/beth.kanter.blog@kanter on Twitter
Sxsw peer social media workshop combined deck
Sxsw peer social media workshop combined deck
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Sxsw peer social media workshop combined deck

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  • The c-suite has just approved your strategy to leverage networks and social media for your mission. But, if your internal culture is not a social one how can you possibly expect to be successful? This workshop will share strategies and techniques for changing your nonprofits culture to be more agile, training other staff to be social to scale, and managing your nonprofit&apos;s c-suite and board. The workshop will share tips and techniques for culture change, training, and adoption. Best of all, there&apos;s nothing like peer to peer support in this effort to keep inspired. Designed as a peer learning session with Internationally acclaimed Master Trainer Beth Kanter and leading social media nonprofit practitioners like NWF&apos;s Danielle Bridiga, Rachel Weidinger from Upwell, and Laura Fitton from Hubspot. Peer to Peer Support for Nonprofit Social Media Managershttp://www.flickr.com/photos/kino-eye/402560705/in/faves-cambodia4kidsorg/
  • http://www.flickr.com/photos/socialgoodbrasil/8179199091/sizes/l/in/photostream/
  • Rachel is director at the nonprofit pilot project Upwell.The ocean is her client.Every day, her San Francisco team’s goal is to raise the baseline of awareness on the crisis the ocean faces.Basically, she makes the ocean more famous on the internet.
  • http://www.flickr.com/photos/tallmariah/185557867/sizes/z/in/faves-cambodia4kidsorg/
  • The c-suite has just approved your strategy to leverage networks and social media for your mission. But, if your internal culture is not a social one how can you possibly expect to be successful? This workshop will share strategies and techniques for changing your nonprofits culture to be more agile, training other staff to be social to scale, and managing your nonprofit&apos;s c-suite and board. The workshop will share tips and techniques for culture change, training, and adoption. Best of all, there&apos;s nothing like peer to peer support in this effort to keep inspired. Designed as a peer learning session with Internationally acclaimed Master Trainer Beth Kanter and leading social media nonprofit practitioners like NWF&apos;s Danielle Bridiga, Rachel Weidinger from Upwell, and Laura Fitton from Hubspot.
  • Here’s s
  • Story will go here
  • Story will go here
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  • http://www.goodxglobal.com 
  • http://michelemmartin.wikispaces.com/Reflective+Practice+for+TAFE
  • http://www.flickr.com/photos/johnloo/4876114194/sizes/o/We get the finger …. Not “THE” finger .. But
  • The fickle finger of failureSome people point fingers and blame othersOthers are quiet and guess what they are thinking? Let’s go inside that guy’s head … http://www.flickr.com/photos/urthstripe/85094162/sizes/z/
  • Understand your type, change your stripes, cultivate self-awareness, cultivate political awareness, embrace new habits, influence others
  • http://www.flickr.com/photos/ruminatrix/2734602916/sizes/o/in/photostream/Funerals in Ghana are an event - up there with weddings in terms of planning, cost, and level of celebration. They can take months, even up to a year, to plan and save for. Obituaries are made into color posters and put up around town. There is music, drumming, dancing and singing as they parade through town. These processions, which occur on Friday afternoons, kick off the 3-day affairs.Momsrising also understands that learning leads to success.Fail: Some experiments bomb.    Momrising staff gives themselves permission to kill each other’s projects  or tactical ideas that were brilliant at the time but simply don’t work.  They do this with humor to remove the failure stigma and call it a “Joyful Funeral”  Before they bury the body, they reflect on why it didn’t work. Any staff person can call a Joyful Funeral on anyone else’s idea.Incremental Success Is Not A Failure: They do a lot of experiments and set realistic expectations for success.   Many times victories happen in baby steps.   They know from experience that many of their campaigns that incorporate social media lead to incremental successes, small wins or small improvements.Soaring Success:     Some experiments, actions, or issues will see dramatic results – beyond the organization’s wildest dreams.   For example, an interactive educational video ended up garnering over 12 million views and hundreds of comments and lead to thousands of new members signing up or taking action. Kristen says, “That type of success does not happen every day, but we need to try for that kind of success every day. We can only do it if we kill things that don’t work.”  They also analyze game changing successes to make sure it can be replicated or wasn’t an accident
  • http://www.flickr.com/photos/johnloo/4876114194/sizes/o/We get the finger …. Not “THE” finger .. But
  • Session page: http://schedule.sxsw.com/2013/events/event_IAP15872Session hashtag: #sxsw #npsmpeerSlide 1: Funny Title Describes SituationSlide 2: Example 1 of situation illustrating ugly with humorSlide 3: Example 2 of situation illustrating ugly with humorSlide 4: Example 3 of situation illustrating ugly with humorSlide 5: How To Solve 3 Tips: #1Slide 6: How To Solve 3 Tips: #2Slide 7: How To Solve 3 Tips: #3Slide 8: Reflective Question for audience to apply to theirexperience. Does this resonate? Are you facing this issue, how mightyou solve it?Additional Resources
  • So sharks aren’t really our focus. We work mostly on sustainable seafood and overfishing.But Ray reaaaaaaly loves sharks. This could be a big problem.
  • Do you have some really big fans on your staff?
  • Slide 1: Funny Title Describes SituationSlide 2: Example 1 of situation illustrating ugly with humorSlide 3: Example 2 of situation illustrating ugly with humorSlide 4: Example 3 of situation illustrating ugly with humorSlide 5: How To Solve 3 Tips: #1Slide 6: How To Solve 3 Tips: #2Slide 7: How To Solve 3 Tips: #3Slide 8: Reflective Question for audience to apply to theirexperience. Does this resonate? Are you facing this issue, how mightyou solve it?Additional Resources
  • Slide 1: Funny Title Describes SituationSlide 2: Example 1 of situation illustrating ugly with humorSlide 3: Example 2 of situation illustrating ugly with humorSlide 4: Example 3 of situation illustrating ugly with humorSlide 5: How To Solve 3 Tips: #1Slide 6: How To Solve 3 Tips: #2Slide 7: How To Solve 3 Tips: #3Slide 8: Reflective Question for audience to apply to theirexperience. Does this resonate? Are you facing this issue, how mightyou solve it?Additional Resources
  • So, the c-suite wants to start blogging, Facebooking, Twittering and Pinstagramming?
  • And it is PARTICULARLY GOOD at picking up and relaying exceptional stuff.
  • “This is the beginning of a beautiful friendship.” T it up by telling the story of how the relationship evolves. This degree of cooperation, trust and bending the rules can only come after they have been through the rest of the story together. It works because trust has been built.Now it’s your turn to start building that kind of trust with reporters…
  • Does this resonate? Are you facing this issue, how mightyou solve it?Additional Resources
  • Does this resonate? Are you facing this issue, how mightyou solve it?Additional Resources
  • Slide 1: Funny Title Describes SituationSlide 2: Example 1 of situation illustrating ugly with humorSlide 3: Example 2 of situation illustrating ugly with humorSlide 4: Example 3 of situation illustrating ugly with humorSlide 5: How To Solve 3 Tips: #1Slide 6: How To Solve 3 Tips: #2Slide 7: How To Solve 3 Tips: #3Slide 8: Reflective Question for audience to apply to theirexperience. Does this resonate? Are you facing this issue, how mightyou solve it?Additional Resources
  • Slide 1: Funny Title Describes SituationSlide 2: Example 1 of situation illustrating ugly with humorSlide 3: Example 2 of situation illustrating ugly with humorSlide 4: Example 3 of situation illustrating ugly with humorSlide 5: How To Solve 3 Tips: #1Slide 6: How To Solve 3 Tips: #2Slide 7: How To Solve 3 Tips: #3Slide 8: Reflective Question for audience to apply to theirexperience. Does this resonate? Are you facing this issue, how mightyou solve it?Additional Resources
  • Slide 1: Funny Title Describes SituationSlide 2: Example 1 of situation illustrating ugly with humorSlide 3: Example 2 of situation illustrating ugly with humorSlide 4: Example 3 of situation illustrating ugly with humorSlide 5: How To Solve 3 Tips: #1Slide 6: How To Solve 3 Tips: #2Slide 7: How To Solve 3 Tips: #3Slide 8: Reflective Question for audience to apply to theirexperience. Does this resonate? Are you facing this issue, how mightyou solve it?Additional Resources
  • Slide 1: Funny Title Describes SituationSlide 2: Example 1 of situation illustrating ugly with humorSlide 3: Example 2 of situation illustrating ugly with humorSlide 4: Example 3 of situation illustrating ugly with humorSlide 5: How To Solve 3 Tips: #1Slide 6: How To Solve 3 Tips: #2Slide 7: How To Solve 3 Tips: #3Slide 8: Reflective Question for audience to apply to theirexperience. Does this resonate? Are you facing this issue, how mightyou solve it?Additional Resources
  • Does this resonate? Are you facing this issue, how mightyou solve it?Additional Resources
  • http://www.flickr.com/photos/tracyhunter/144845928/sizes/l/
  • http://bit.ly/network-leadership
  • Transcript of "Sxsw peer social media workshop combined deck"

    1. 1. Photo by Kino-EyeNonprofit Social Media Mangers:How To Be A Changemaker from the Inside Out
    2. 2. Beth Kanter: Master Trainer, Author, and Blogger
    3. 3. Laura @Pistachio Fitton“Excited & geeky about Twitterwhere all this leads!" for Dummie s Inbound Marketing 120,000 Evangelis Twitter t Readers Founder (acq. By )
    4. 4. Brian Reichmanaging director, little m mediaauthor - shift & reset: strategies for addressing serious issues in aconnected societybrian@littlemmedia.com646-789-1323@brianreich
    5. 5. Danielle Brigida@starfocus
    6. 6. Rachel Weidinger@rachelannyes
    7. 7. David Neff: Responder• Lights. Camera. Help.• @daveiam @npfilm• 512.789.5672
    8. 8. Raise Your Hand If ….
    9. 9. Workshop Agenda AGENDA OUTCOMESIntro and Icebreaker • Better navigate internal cultureWhy A Peer issuesWorkshop on Social • To connect with peersCulture?Ignite Style FRAMINGPresentations InteractiveSmall GroupDiscussions FunReflection #npsmpeer
    10. 10. Why are we doing a peer workshopon social culture?
    11. 11. NONPROFIT SOCIALMEDIA MANAGER Social integrated All staff will across connect with our departments audiences via social! Fail Fast! Fast Forward!
    12. 12. Board Wants To Know During work hours? Why would every staff person need to Tweet when we have an organizational account?
    13. 13. MEETING WITH CEO You want me to Tweet! But wait ….
    14. 14. MEETING WITH This is too muchDEPARTMENT HEADS work. We’re doing fine online!
    15. 15. SUPPORT STAFF REACT I don’t want to tweet about work This social media stuff is on my personal account! bullshit, I have work to do!
    16. 16. What’s A Nonprofit Social Media Manager To Do? Why is this so Am I the only hard? social media manager who faces this?
    17. 17. How social is your organization’s culture? What are some of your challenges? 1 2 3 4 5
    18. 18. Ignite Style Presentations: One Minute Responses #1: Realizing A Culture of Innovation (Brian) #2: How to stop the dysfunctional reaction to failure (Beth) #3: Navigating Personal Brand Presence in Service of Your  Organization’s Mission (Rachel) #4: How To Coach Your CEO To Do Social (Laura) #5: How To Get Organizational Wide Social Participation (Danielle) #npsmpeer
    19. 19. Peer to Peer: Nonprofit Social Media Mana March 10, Session hashtag: #sxsw #npsmStop Being Mediocre (Realizing a Culture of Innovation)
    20. 20. Innovation is aboutcreating change (not just reacting to it)
    21. 21. Innovation is doing whatnobody else is willing to do.
    22. 22. Innovation meansbehavior change.
    23. 23. [PLACES]
    24. 24. Put information everywhere.
    25. 25. CreateCollisions.
    26. 26. [PROCESS]
    27. 27. MakeMistakes.
    28. 28. pay close attention.
    29. 29. [PEOPLE]
    30. 30. Break The rules
    31. 31. StartEarly.
    32. 32. TRY THISAT HOME
    33. 33. Share Pair:Is your organization applying these practices to be more innovative? What are the challenges?#npsmpeer
    34. 34. Failure is Not an F Word Beth Kanter
    35. 35. What typically happenswhen many nonprofits do an After Action Review?
    36. 36. The Fickle Finger of Failure! What It’s all failure? your fault! It’s the agency’s fault!
    37. 37. No! Itwas all myfault!!
    38. 38. Dysfunctional Reactions to Failure Blame OTHERS DENY Blame Blame YOURSELF Saul Rosenzweig Theory
    39. 39. Cultivate Self-Awareness: The Failure Bow1. Raise hands in the air and bow2. Grin like a submissive dog3. Say Thank You I’ve Failed4. Move on and learn
    40. 40. Cultivate Organizational Awareness: DoSomething FailFest
    41. 41. Cultivate Organizational Awareness: Momsrising: Joyful FuneralsMomsrising: Joyful Funerals….
    42. 42. TWEET OUT: What is your natural reaction to making a mistake? What aboutyour others in your organization? What are some ways that you can remove the stigma from failurefor your team?#npsmpeer
    43. 43. Forever Alone:Not going toget muchmission doneRachel WeidingerDirector@rachelannyes
    44. 44. 1. @rdearborn worksfor me.She rather likessharks.
    45. 45. Slide 3: Example 2 of situation illustrating ugly with humor 2.
    46. 46. Tip:Use abundance as your frame.
    47. 47. Slide 6: How To Solve 3 Tips: #2 Tip: Make a basket for passion.
    48. 48. Slide 7: How To Solve 3 Tips: #3Tip:Catch team interestUse it as mission fuel.
    49. 49. How can you give permissionfor an upwellingon *your* team? <3, @upwell_us #npsmpeer
    50. 50. Horse = thirsty #npsmpeer Water = plentifulNOWWHAT?!
    51. 51. #npsmpeerPhoto Credit: (cc) matrianklw on flickr.com
    52. 52. #npsmpeerOn-Ramp
    53. 53. #npsmpeer DANGER.Warning: Here be rocks. [image: lighthouse] Photo Credit: (cc) shoothead on flickr.com
    54. 54. Literacy More Important than Campaigns #npsmpeer http://www.flickr.com/photos/kyknoord/3833580649/
    55. 55. #npsmpeerEither write something worth reading ordo something worth writing about.BENJAMIN FRANKLIN Image Credit: lhalstead
    56. 56. #npsmpeer listen Listen.Photo Credit: (cc) gari.baldi on flickr.com
    57. 57. #npsmpeerbuild relationships
    58. 58. #npsmpeershare ideas
    59. 59. #npsmpeerListen.Learn.Care.Serve.
    60. 60. #npsmpeer Influence (was)Attract attention to yourself
    61. 61. #npsmpeer Influence (is)Provide attention & value to others
    62. 62. #npsmpeerImage: http://inay.org
    63. 63. #npsmpeerHave more fun!Try more things.
    64. 64. SHARE PAIR• What does your executive spend time doing now that they could do better via social?• Whose work do they respect, follow or and feel inspired by?• How will social improve things they already KNOW they value? #npsmpeer
    65. 65. Additional Resources http://www.hubspot.com/nonprofit/ https://twitter.com/who_to_follow/interests/social-good http://www.bethkanter.org/goodwill-sf-ceo/ http://www.casefoundation.org/blog/tips-c-suite-network-building http://www.slideshare.net/farra/social-media-for-nonprofit-ceos- 14734386 http://www.nten.org/events/webinar/2012/09/19/product- spotlight-social-media-for-nonprofit-ceos
    66. 66. PS – Remember you can always check your work!http://marketing.grader.com
    67. 67. Training Staff and Implementing Social Media Organization Wide #sxsw #npsmpeer
    68. 68. Let’s stay on
    69. 69. Fear #1: Losing Control
    70. 70. Fear #2:FallingBehind
    71. 71. Fear #3: No One is Listening
    72. 72. Solution #1: Create a Place toOrganize
    73. 73. Solution #2: Resources, One-on-One andGroup Training Sessions
    74. 74. Solution #3: Build Confidence and WorkTogether
    75. 75. SHARE PAIR: How did you overcome the challenges ofempowering your co-workers to use social?
    76. 76. Small Group Discussions Innovation/Failure BrianWide Open CEO Coaching David Laura Staff Training Rachel Danielle Personal Brand for Mission
    77. 77. Takeaways: Full Group• What’s one tip or technique that you can put into practice next week?Innovation and FailureCEO CoachingPersonal Brand for MissionStaff Training #npsmpeerOther
    78. 78. Thank you!www.bethkanter.orgwww.facebook.com/beth.kanter.blog@kanter on Twitter
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