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Social Media To Share Learning

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  • This isn’t a topic I talk about, it’s something I try to do everyday ….
  • http://www.flickr.com/photos/nicmcphee/422442291/Problem statement: Explosion in size of nonprofit sector over last twenty years, huge increase in donations and number of nonprofits, and yet the needle hasn’t moved on any serious social issue. A sector that has focused on growing individual institutions ever larger has failed to address complex social problems that outpace the capacity of any individual org. or institution to solve them.
  • Solution: Networks of individuals and institutions that reduces the burden on everyone, leverages the capacity, creativity, energy and resources of everyone to share solutions, solve problems. This changes the definition of scale for social change - was institutions now networks. http://www.flickr.com/photos/uncultured/1815645413/
  • The transition from working like this to this – doesn’t happen over night, can’t flip a switch
  • The transition of how a nonprofit goes from institution to looking like and working more like a network is what our book is aboutThe transition isn’t an easy, flip a switch – and it happens – it takes time Some nonprofits, newer ones like Mom’s Rising have networked nonprofit in their DNA, while others – institutions – make the change slowly.Way of being transforms into a way of doing
  • http://www.flickr.com/photos/kingcoyote/101629460/in/set-72057594070147041/
  • They also know that in order to have more impact, they need to scale. They wanted to go beyond having social media be a silo in the communications department, and through the Target experience they realized the value of employee use of social networks/social media. They worked on a social media policy, guidelines and an operational manual so that anyone working in affiliates as well as national could be ambassador on social networks. The guidelines also extend to volunteers. The overall policy is encouraging, not controlling. The operational handbook gives them specific steps, examples, and tips for being effective.
  • For example, they are able to provide advice and support to their affiliates who want to use Twitter effectively. Show example of all Twitter Accountshttp://redcrosschat.org/twitter/Now they have this network set up in the event of a disaster to quickly spread news/information.Their constituents/donors/stakeholders expect them to have a presencehttp://redcrosschat.org/twitter/#comment-37060 (screen capture of this comment)Summarize: The Red Cross found value from social media – by monitoring brand, reaching out to new supporters, and mobilizing them – and they did it by following these incremental steps: listen, engagement, build relationships, mobilize and scaleIt isn’t just Red Cross that has found value in Twitter. Here’s a couple of brief examples.
  • A month after our gathering in Atlanta. Shawn Admed shared news of a meeting with the Red Cross, an organization he now describe as “unfortress.” He applauds them for exploring ways to team up with a free agent. The hardest step is for most organizations is the first one. They have to admit their fear of a loss of control that prevents them from working with free agents – and get to a conversation to explore the possibilities. The Red Cross took that first step. There are actually 12 steps – and we lay this out in the chapter on social culture.
  • Thomas Alva Edison held 1,093 patents for different inventions. Many of them, like the lightbulb, the phonograph, and the motion picture camera, were brilliant creations that have a huge influence on our everyday life. However, not everything he created was a success; he also had a few failures.
  • http://www.flickr.com/photos/wwworks/3058182308/Quickly becoming known as “The Lab”, this space was envisioned by Garland Wright (the Guthrie’s artistic director) as a home for experimental work, a place to try out new ideas.
  • http://www.flickr.com/photos/peterjlambert/97671748/
  • http://www.flickr.com/photos/metrolibraryarchive/4078416459/in/faves-cambodia4kidsorg/
  • Testing
  • Testing
  • Rewards learning and reflectionTry it and fix it approach – fail fastAppreciates individuality and that does not indicate a lack of professionalism or caringTrusts staff to make decisions and respond rapidly

Social Media To Share Learning Social Media To Share Learning Presentation Transcript

  • The Dance Floor and The Balcony:
    Using Social Media To Share Learning Through Conversation
    Zabara Tango
    Beth Kanter, Beth’s Blog
    Haas Jr. FundJune 16, 2010
  • What we are going to talk about
    • View from the Balcony: A few themes from The Networked Nonprofit
    • A few dance steps: Using social media to share learning
    • What have you learned about using social media to share the coaching videos?
  • http://www.bethkanter.org
  • @afine @kanter
    June 21st Virtual Launch Party
    1-2 PM/PST
    http://bit.ly/netnongo  
  • Why become a Networked Nonprofit?
  • Complex social problems that outpace the capacity of any single nonprofit organization
    Photo by uncultured
  • In a networked world, nonprofits need to work less like this
    Source: David Armano The Micro-Sociology of Networks
  • And more like this ….
    With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks
  • The Networked Nonprofit
  • Some nonprofits are born networked nonprofits, it is in their DNA ….
  • Connect online/offline and not afraid of letting go and letting outsiders in
  • Other nonprofits make that transition more slowly
  • Red Cross: Making the Transition to A Networked Nonprofit
  • Listen: Monitor, Compile, Distribute
    I took an American Red Cross class I thought was less than satisfactory. […] The local chapter director. called me to talk about it honestly. They care about me and they’re willing to go the extra mile. I am now significantly more likely to take another class than I was before.” - Blogger
  • Listening Drove Adoption
  • Influencer complaining …
    Customer service issue
    Relationship building
    Engagement
  • Scale
  • Social Media’s Role in Disaster Relief Effort in Haiti
  • Networked Nonprofits approach Social Media likeThomas Edison inventing the storage battery
  • Results! I have gotten a lot of results. I know what doesn’t work and won’t have to be tried again.
    storage battery
  • A place to try out new ideas
  • Act like fourth graders ….
  • Pick a social media project that won’t take much time
    Write down successes
    Write down challenges
    Ask or listen to the people you connect with about what worked and what didn't
    Watch other nonprofits and copy and remix for your next project.
    Rinse, repeat.
  • Pick the Right Result
  • Identify the most important metric to measure it!
  • Spreadsheet Aerobics
  • Open-Ended Question
  • Share link with an insight
  • Video with Question
    Testing, Testing, Testing
  • Testing, Testing, Testing
  • Before we get on the dance floor with Twitter . . .
    Zabara Tango
  • What have you learned about using social media to share learning?
  • Why – Information, Data Mining, Social Circles, Connections, and Share Learning
  • #2amt
    Creative and Peer Support
  • 7 Ways to Turbocharge Twitter
    Be Informative
    Use #hashtags# and keywords
    Person to person (@replies)
    Re-tweet
    Thank people
    Use Twitter tools
  • The Science of Re-tweeting
    @DanZarrella
    Ask for Retweet
    Use Nouns
    Colons Rule!
  • Ask for the ReTweet
  • ReTweets are Noun Heavy
  • ReTweets have More Punctuation: Colons Rule
  • Twitter Tools
    Desktop Tweeting
    Mobile Tweeting
    Tracking
  • Desktop Tweeting
  • Seed: Twitalyzer to identify Influencers
      # followers   # unique references   Frequency RT you  Frequency RT others   Relative frequency updates
  • Reach: What the Hashtag Tweets
  • Engagement: Bit.ly for Click Thrus
  • @afine @kanter
    June 21st Virtual Launch Party
    1-2 PM/PST
    http://bit.ly/netnongo