Using Social Media to Increase Website Traffi c By: Danielle Brigida National Wildlife Federation

National Wildlife Federation NWF Mission: To protect wildlife for our children’s future.

NWF Mission: To protect wildlife for our children’s future.

Our Traditional Audience

Last year’s NTEN inspired me to invest time in:

Last year’s NTEN inspired me to invest time in:

Benefits of Traffic New audience Brand recognition Leads to everything else

New audience

Brand recognition

Leads to everything else

Age Range: 25-34 About 65% Male International 25 million unique visitors a month

Age Range: 25-34

About 65% Male

International

25 million unique visitors a month

Endangered Cats on Digg

Endangered Cat Stats 1,584 43,703 4,834 TOTAL 48,537

Wildlife Promise PLAY! Content Titles Photos Videos Links Actions

PLAY!

Content

Titles

Photos

Videos

Links

Actions

A Success 29,183 page views in one day (Typical day on Wildlife Promise? ~150 views)

When a Digg Goes “Popular” RSS Blogs Your Site

StumbleUpon 4.5 million members 1.5 million unique visitors a month 56% Male Age Range: 45-54

4.5 million members

1.5 million unique visitors a month

56% Male

Age Range: 45-54

StumbleUpon Stats Spend Longer on Site Laurenatclemson on Flickr Lower Bounce Rate Photo from Morguefile.com

Profile Development

Challenges and Investments Photo from Morguefile.com

FreeDigitalPhotos.net When You Can’t Afford to Buy a Page View

In Summary Stumble and Digg are currently top referrers for nwf.org In the past 2 months, NWF sites received more than 100,000 page views from these networks Both sites bring in 95% new visitors What’s next? Tracking comments, inbound links, follow up response and future donations

Stumble and Digg are currently top referrers for nwf.org

In the past 2 months, NWF sites received more than 100,000 page views from these networks

Both sites bring in 95% new visitors

Takeaways Learn the networks Invest and reciprocate Listen to feedback Consider your niche Never get complacent (Find what’s best for you!) Social media isn’t the answer, but it’s part of the solution

Learn the networks

Invest and reciprocate

Listen to feedback

Consider your niche

Never get complacent (Find what’s best for you!)

Social media isn’t the answer, but it’s part of the solution