08NTC: Social Media ROI: Case Study Slam: Traffic

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by Danielle Brigida NWF …

by Danielle Brigida NWF
http://socialmediametrics.wikispaces.com/ntc2008

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  • 1. Using Social Media to Increase Website Traffi c By: Danielle Brigida National Wildlife Federation
  • 2. National Wildlife Federation
    • NWF Mission: To protect wildlife for our children’s future.
  • 3. Our Traditional Audience
  • 4.
    • Last year’s NTEN inspired me to invest time in:
  • 5. Benefits of Traffic
    • New audience
    • Brand recognition
    • Leads to everything else
  • 6.
    • Age Range: 25-34
    • About 65% Male
    • International
    • 25 million unique visitors a month
  • 7. Endangered Cats on Digg
  • 8. Endangered Cat Stats 1,584 43,703 4,834 TOTAL 48,537
  • 9. Wildlife Promise
    • PLAY!
    • Content
    • Titles
    • Photos
    • Videos
    • Links
    • Actions
  • 10. A Success 29,183 page views in one day (Typical day on Wildlife Promise? ~150 views)
  • 11. When a Digg Goes “Popular” RSS Blogs Your Site
  • 12.  
  • 13. StumbleUpon
    • 4.5 million members
    • 1.5 million unique visitors a month
    • 56% Male
    • Age Range: 45-54
  • 14.  
  • 15. StumbleUpon Stats Spend Longer on Site Laurenatclemson on Flickr Lower Bounce Rate Photo from Morguefile.com
  • 16. Profile Development
  • 17. Challenges and Investments Photo from Morguefile.com
  • 18. FreeDigitalPhotos.net When You Can’t Afford to Buy a Page View
  • 19. In Summary
    • Stumble and Digg are currently top referrers for nwf.org
    • In the past 2 months, NWF sites received more than 100,000 page views from these networks
    • Both sites bring in 95% new visitors
    What’s next? Tracking comments, inbound links, follow up response and future donations
  • 20. Takeaways
    • Learn the networks
    • Invest and reciprocate
    • Listen to feedback
    • Consider your niche
    • Never get complacent (Find what’s best for you!)
    • Social media isn’t the answer, but it’s part of the solution