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08NTC: Social Media ROI: Case Study Slam: Traffic
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08NTC: Social Media ROI: Case Study Slam: Traffic

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by Danielle Brigida NWF …

by Danielle Brigida NWF
http://socialmediametrics.wikispaces.com/ntc2008

Published in: Business, Technology

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  • Transcript

    • 1. Using Social Media to Increase Website Traffi c By: Danielle Brigida National Wildlife Federation
    • 2. National Wildlife Federation
      • NWF Mission: To protect wildlife for our children’s future.
    • 3. Our Traditional Audience
    • 4.
      • Last year’s NTEN inspired me to invest time in:
    • 5. Benefits of Traffic
      • New audience
      • Brand recognition
      • Leads to everything else
    • 6.
      • Age Range: 25-34
      • About 65% Male
      • International
      • 25 million unique visitors a month
    • 7. Endangered Cats on Digg
    • 8. Endangered Cat Stats 1,584 43,703 4,834 TOTAL 48,537
    • 9. Wildlife Promise
      • PLAY!
      • Content
      • Titles
      • Photos
      • Videos
      • Links
      • Actions
    • 10. A Success 29,183 page views in one day (Typical day on Wildlife Promise? ~150 views)
    • 11. When a Digg Goes “Popular” RSS Blogs Your Site
    • 12.  
    • 13. StumbleUpon
      • 4.5 million members
      • 1.5 million unique visitors a month
      • 56% Male
      • Age Range: 45-54
    • 14.  
    • 15. StumbleUpon Stats Spend Longer on Site Laurenatclemson on Flickr Lower Bounce Rate Photo from Morguefile.com
    • 16. Profile Development
    • 17. Challenges and Investments Photo from Morguefile.com
    • 18. FreeDigitalPhotos.net When You Can’t Afford to Buy a Page View
    • 19. In Summary
      • Stumble and Digg are currently top referrers for nwf.org
      • In the past 2 months, NWF sites received more than 100,000 page views from these networks
      • Both sites bring in 95% new visitors
      What’s next? Tracking comments, inbound links, follow up response and future donations
    • 20. Takeaways
      • Learn the networks
      • Invest and reciprocate
      • Listen to feedback
      • Consider your niche
      • Never get complacent (Find what’s best for you!)
      • Social media isn’t the answer, but it’s part of the solution