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08NTC: Social Media ROI: Case Study Slam: Traffic
08NTC: Social Media ROI: Case Study Slam: Traffic
08NTC: Social Media ROI: Case Study Slam: Traffic
08NTC: Social Media ROI: Case Study Slam: Traffic
08NTC: Social Media ROI: Case Study Slam: Traffic
08NTC: Social Media ROI: Case Study Slam: Traffic
08NTC: Social Media ROI: Case Study Slam: Traffic
08NTC: Social Media ROI: Case Study Slam: Traffic
08NTC: Social Media ROI: Case Study Slam: Traffic
08NTC: Social Media ROI: Case Study Slam: Traffic
08NTC: Social Media ROI: Case Study Slam: Traffic
08NTC: Social Media ROI: Case Study Slam: Traffic
08NTC: Social Media ROI: Case Study Slam: Traffic
08NTC: Social Media ROI: Case Study Slam: Traffic
08NTC: Social Media ROI: Case Study Slam: Traffic
08NTC: Social Media ROI: Case Study Slam: Traffic
08NTC: Social Media ROI: Case Study Slam: Traffic
08NTC: Social Media ROI: Case Study Slam: Traffic
08NTC: Social Media ROI: Case Study Slam: Traffic
08NTC: Social Media ROI: Case Study Slam: Traffic
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08NTC: Social Media ROI: Case Study Slam: Traffic

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by Danielle Brigida NWF …

by Danielle Brigida NWF
http://socialmediametrics.wikispaces.com/ntc2008

Published in: Business, Technology
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    • 1. Using Social Media to Increase Website Traffi c By: Danielle Brigida National Wildlife Federation
    • 2. National Wildlife Federation <ul><li>NWF Mission: To protect wildlife for our children’s future. </li></ul>
    • 3. Our Traditional Audience
    • 4. <ul><li>Last year’s NTEN inspired me to invest time in: </li></ul>
    • 5. Benefits of Traffic <ul><li>New audience </li></ul><ul><li>Brand recognition </li></ul><ul><li>Leads to everything else </li></ul>
    • 6. <ul><li>Age Range: 25-34 </li></ul><ul><li>About 65% Male </li></ul><ul><li>International </li></ul><ul><li>25 million unique visitors a month </li></ul>
    • 7. Endangered Cats on Digg
    • 8. Endangered Cat Stats 1,584 43,703 4,834 TOTAL 48,537
    • 9. Wildlife Promise <ul><li>PLAY! </li></ul><ul><li>Content </li></ul><ul><li>Titles </li></ul><ul><li>Photos </li></ul><ul><li>Videos </li></ul><ul><li>Links </li></ul><ul><li>Actions </li></ul>
    • 10. A Success 29,183 page views in one day (Typical day on Wildlife Promise? ~150 views)
    • 11. When a Digg Goes “Popular” RSS Blogs Your Site
    • 12.  
    • 13. StumbleUpon <ul><li>4.5 million members </li></ul><ul><li>1.5 million unique visitors a month </li></ul><ul><li>56% Male </li></ul><ul><li>Age Range: 45-54 </li></ul>
    • 14.  
    • 15. StumbleUpon Stats Spend Longer on Site Laurenatclemson on Flickr Lower Bounce Rate Photo from Morguefile.com
    • 16. Profile Development
    • 17. Challenges and Investments Photo from Morguefile.com
    • 18. FreeDigitalPhotos.net When You Can’t Afford to Buy a Page View
    • 19. In Summary <ul><li>Stumble and Digg are currently top referrers for nwf.org </li></ul><ul><li>In the past 2 months, NWF sites received more than 100,000 page views from these networks </li></ul><ul><li>Both sites bring in 95% new visitors </li></ul>What’s next? Tracking comments, inbound links, follow up response and future donations
    • 20. Takeaways <ul><li>Learn the networks </li></ul><ul><li>Invest and reciprocate </li></ul><ul><li>Listen to feedback </li></ul><ul><li>Consider your niche </li></ul><ul><li>Never get complacent (Find what’s best for you!) </li></ul><ul><li>Social media isn’t the answer, but it’s part of the solution </li></ul>

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