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Using Social Media to  Increase Website Traffi c By: Danielle Brigida National Wildlife Federation
National Wildlife Federation <ul><li>NWF Mission:   To protect wildlife for our children’s future. </li></ul>
Our Traditional Audience
<ul><li>Last year’s NTEN inspired me to invest time in: </li></ul>
Benefits of   Traffic   <ul><li>New audience </li></ul><ul><li>Brand recognition </li></ul><ul><li>Leads to everything els...
<ul><li>Age Range: 25-34 </li></ul><ul><li>About 65% Male </li></ul><ul><li>International </li></ul><ul><li>25 million uni...
Endangered Cats on Digg
Endangered Cat Stats 1,584 43,703 4,834 TOTAL 48,537
Wildlife   Promise <ul><li>PLAY! </li></ul><ul><li>Content </li></ul><ul><li>Titles </li></ul><ul><li>Photos </li></ul><ul...
A  Success 29,183 page views in one day (Typical day on Wildlife Promise?  ~150 views)
When a Digg Goes “Popular” RSS Blogs Your Site
 
StumbleUpon <ul><li>4.5 million members </li></ul><ul><li>1.5 million unique    visitors a month </li></ul><ul><li>56% Mal...
 
StumbleUpon Stats Spend Longer on Site Laurenatclemson on Flickr   Lower Bounce Rate Photo from Morguefile.com
Profile Development
Challenges and Investments Photo from Morguefile.com
FreeDigitalPhotos.net When You Can’t Afford to  Buy a Page View
In Summary <ul><li>Stumble and Digg are currently top  referrers for nwf.org  </li></ul><ul><li>In the past 2 months, NWF ...
Takeaways <ul><li>Learn the networks </li></ul><ul><li>Invest and reciprocate </li></ul><ul><li>Listen to feedback </li></...
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08NTC: Social Media ROI: Case Study Slam: Traffic

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Transcript of "08NTC: Social Media ROI: Case Study Slam: Traffic"

  1. 1. Using Social Media to Increase Website Traffi c By: Danielle Brigida National Wildlife Federation
  2. 2. National Wildlife Federation <ul><li>NWF Mission: To protect wildlife for our children’s future. </li></ul>
  3. 3. Our Traditional Audience
  4. 4. <ul><li>Last year’s NTEN inspired me to invest time in: </li></ul>
  5. 5. Benefits of Traffic <ul><li>New audience </li></ul><ul><li>Brand recognition </li></ul><ul><li>Leads to everything else </li></ul>
  6. 6. <ul><li>Age Range: 25-34 </li></ul><ul><li>About 65% Male </li></ul><ul><li>International </li></ul><ul><li>25 million unique visitors a month </li></ul>
  7. 7. Endangered Cats on Digg
  8. 8. Endangered Cat Stats 1,584 43,703 4,834 TOTAL 48,537
  9. 9. Wildlife Promise <ul><li>PLAY! </li></ul><ul><li>Content </li></ul><ul><li>Titles </li></ul><ul><li>Photos </li></ul><ul><li>Videos </li></ul><ul><li>Links </li></ul><ul><li>Actions </li></ul>
  10. 10. A Success 29,183 page views in one day (Typical day on Wildlife Promise? ~150 views)
  11. 11. When a Digg Goes “Popular” RSS Blogs Your Site
  12. 13. StumbleUpon <ul><li>4.5 million members </li></ul><ul><li>1.5 million unique visitors a month </li></ul><ul><li>56% Male </li></ul><ul><li>Age Range: 45-54 </li></ul>
  13. 15. StumbleUpon Stats Spend Longer on Site Laurenatclemson on Flickr Lower Bounce Rate Photo from Morguefile.com
  14. 16. Profile Development
  15. 17. Challenges and Investments Photo from Morguefile.com
  16. 18. FreeDigitalPhotos.net When You Can’t Afford to Buy a Page View
  17. 19. In Summary <ul><li>Stumble and Digg are currently top referrers for nwf.org </li></ul><ul><li>In the past 2 months, NWF sites received more than 100,000 page views from these networks </li></ul><ul><li>Both sites bring in 95% new visitors </li></ul>What’s next? Tracking comments, inbound links, follow up response and future donations
  18. 20. Takeaways <ul><li>Learn the networks </li></ul><ul><li>Invest and reciprocate </li></ul><ul><li>Listen to feedback </li></ul><ul><li>Consider your niche </li></ul><ul><li>Never get complacent (Find what’s best for you!) </li></ul><ul><li>Social media isn’t the answer, but it’s part of the solution </li></ul>

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