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Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
Social Media, NGOs, and Romania
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Social Media, NGOs, and Romania

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  • Welcome, I’m so happy to be here!
  • Transcript

    • 1. Photo by chodaboy Beth Kanter, Beth’s Blog, Bucharest Power of Social Media for Social Change Using Social Media Tools Successfully
    • 2. Beth Kanter: Trainer Photo by Steve Goodman
    • 3. Let’s Talk About My Blog Profiles & Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network
    • 4. Over $210,000 USD raised
    • 5.  
    • 6. My Long Journey Here!
    • 7. I was in transit for over 32 hours
    • 8. Arrived at midnight on Saturday and slept
    • 9. I was not happy with my photos, so I decided to search on the tags like Romania in Flickr
    • 10.  
    • 11.  
    • 12.  
    • 13. Cute Dog Theory: Success in Social Media A story What I’m going to talk about …
    • 14.  
    • 15.  
    • 16.  
    • 17.  
    • 18. The Cute Dog Theory: Success in Social Media
    • 19. Assess Audience Online Social Activities
    • 20.  
    • 21. Content Creators Joiners
    • 22. Discuss/set objectives first
    • 23. Not a monologue
    • 24. Listening
    • 25. Conversation
    • 26. Even difficult ones …
    • 27. Strategy
    • 28. Homebase One Way Social Strategy Internet Strategy: Thirds
    • 29. Social Media Strategy Generate Buzz Share Story Listen Participate Community Building & Social Networking
    • 30. Staff Roles
    • 31. Define a box Define a Box
    • 32. Start small, reiterate over and over
    • 33. It takes time
    • 34. Success Patterns Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment
    • 35. Choosing, Learning, Using tools
    • 36. A Story …
    • 37.  
    • 38. Contest Opens: December 13, 2007 3:00 PM
    • 39. December 13, 2007 3:01 PM
    • 40.  
    • 41. Strategy Make It Personal Theory Example ….
    • 42. “ The message is not about the charity. It’s about why the messenger cares.” Katya Andresen, Network For Good
    • 43.  
    • 44.  
    • 45.  
    • 46. Will it scale?
    • 47. Involvement Participator Type Ladder of Engagement Personal Fundraiser does the Network Weaving Happy Bystanders Create Solicit Money Share Listen Spreaders Donors Evangelists Instigators
    • 48. Strategy: Stories
    • 49. Strategy Three R’s of Network Weaving
    • 50. Relationship Building
    • 51. Rewards
    • 52. Reciprocity
    • 53. Stories and Network Weaving …
    • 54.  
    • 55. Strategy Fun, Humor, Easy, Urgency, Competitive Spirit, and Passion!
    • 56. What’s more fun than a birthday party?
    • 57.  
    • 58.  
    • 59.  
    • 60.  
    • 61.  
    • 62.  
    • 63.  
    • 64. Where did they get all those embarrassing photos?
    • 65.  
    • 66.  
    • 67. 125 people donated 142 birthday wishes 180 views on “see me naked” photo
    • 68. But my birthday was Jan. 11 th and we had 20 more days to go …
    • 69.  
    • 70.  
    • 71. Spreading Buzz
    • 72. How To Ask for Donations on Twitter
    • 73. Offline/Online
    • 74.  
    • 75.  
    • 76. 24 hours before the contest ends We’re in 1 st Place
    • 77.  
    • 78.  
    • 79.  
    • 80.  
    • 81.  
    • 82.  
    • 83.  
    • 84.  
    • 85. WooT! WooT!
    • 86. Chan Piseth Thank you
    • 87. Lessons Learned
    • 88. <ul><li>Open the Kimono </li></ul><ul><li>Make it personal </li></ul><ul><li>Use the Ladder of Engagement </li></ul><ul><li>Stories </li></ul><ul><li>The Three R’s of Network Weaving </li></ul><ul><li>Fun, Humor, Easy, Urgency, and Competitive Spirit </li></ul><ul><li>Say thank you in creative ways </li></ul>Strategy
    • 89. Thank you! Beth Kanter [email_address] Beth’s Blog http://beth.typepad.com
    • 90. Photos <ul><li>http://www.flickr.com/photos/emarquetti/23798083/ </li></ul><ul><li>http://www.flickr.com/photos/sparktography/74973135/ </li></ul><ul><li>http://www.flickr.com/photos/wildspiritwolfsanctuary/353380668/in/photostream </li></ul><ul><li>http://www.flickr.com/photos/whybesubtle/385965905/ </li></ul><ul><li>http://www.flickr.com/photos/shannonbailey/415278877/ </li></ul><ul><li>http://www.flickr.com/photos/trektheworld/1445122979/ </li></ul><ul><li>http://www.flickr.com/photos/edwindejongh/388986572/ </li></ul>

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