Social Media, NGOs, and Romania

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  • Welcome, I’m so happy to be here!
  • Social Media, NGOs, and Romania

    1. Photo by chodaboy Beth Kanter, Beth’s Blog, Bucharest Power of Social Media for Social Change Using Social Media Tools Successfully
    2. Beth Kanter: Trainer Photo by Steve Goodman
    3. Let’s Talk About My Blog Profiles & Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network
    4. Over $210,000 USD raised
    5.  
    6. My Long Journey Here!
    7. I was in transit for over 32 hours
    8. Arrived at midnight on Saturday and slept
    9. I was not happy with my photos, so I decided to search on the tags like Romania in Flickr
    10.  
    11.  
    12.  
    13. Cute Dog Theory: Success in Social Media A story What I’m going to talk about …
    14.  
    15.  
    16.  
    17.  
    18. The Cute Dog Theory: Success in Social Media
    19. Assess Audience Online Social Activities
    20.  
    21. Content Creators Joiners
    22. Discuss/set objectives first
    23. Not a monologue
    24. Listening
    25. Conversation
    26. Even difficult ones …
    27. Strategy
    28. Homebase One Way Social Strategy Internet Strategy: Thirds
    29. Social Media Strategy Generate Buzz Share Story Listen Participate Community Building & Social Networking
    30. Staff Roles
    31. Define a box Define a Box
    32. Start small, reiterate over and over
    33. It takes time
    34. Success Patterns Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment
    35. Choosing, Learning, Using tools
    36. A Story …
    37.  
    38. Contest Opens: December 13, 2007 3:00 PM
    39. December 13, 2007 3:01 PM
    40.  
    41. Strategy Make It Personal Theory Example ….
    42. “ The message is not about the charity. It’s about why the messenger cares.” Katya Andresen, Network For Good
    43.  
    44.  
    45.  
    46. Will it scale?
    47. Involvement Participator Type Ladder of Engagement Personal Fundraiser does the Network Weaving Happy Bystanders Create Solicit Money Share Listen Spreaders Donors Evangelists Instigators
    48. Strategy: Stories
    49. Strategy Three R’s of Network Weaving
    50. Relationship Building
    51. Rewards
    52. Reciprocity
    53. Stories and Network Weaving …
    54.  
    55. Strategy Fun, Humor, Easy, Urgency, Competitive Spirit, and Passion!
    56. What’s more fun than a birthday party?
    57.  
    58.  
    59.  
    60.  
    61.  
    62.  
    63.  
    64. Where did they get all those embarrassing photos?
    65.  
    66.  
    67. 125 people donated 142 birthday wishes 180 views on “see me naked” photo
    68. But my birthday was Jan. 11 th and we had 20 more days to go …
    69.  
    70.  
    71. Spreading Buzz
    72. How To Ask for Donations on Twitter
    73. Offline/Online
    74.  
    75.  
    76. 24 hours before the contest ends We’re in 1 st Place
    77.  
    78.  
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    80.  
    81.  
    82.  
    83.  
    84.  
    85. WooT! WooT!
    86. Chan Piseth Thank you
    87. Lessons Learned
    88. <ul><li>Open the Kimono </li></ul><ul><li>Make it personal </li></ul><ul><li>Use the Ladder of Engagement </li></ul><ul><li>Stories </li></ul><ul><li>The Three R’s of Network Weaving </li></ul><ul><li>Fun, Humor, Easy, Urgency, and Competitive Spirit </li></ul><ul><li>Say thank you in creative ways </li></ul>Strategy
    89. Thank you! Beth Kanter [email_address] Beth’s Blog http://beth.typepad.com
    90. Photos <ul><li>http://www.flickr.com/photos/emarquetti/23798083/ </li></ul><ul><li>http://www.flickr.com/photos/sparktography/74973135/ </li></ul><ul><li>http://www.flickr.com/photos/wildspiritwolfsanctuary/353380668/in/photostream </li></ul><ul><li>http://www.flickr.com/photos/whybesubtle/385965905/ </li></ul><ul><li>http://www.flickr.com/photos/shannonbailey/415278877/ </li></ul><ul><li>http://www.flickr.com/photos/trektheworld/1445122979/ </li></ul><ul><li>http://www.flickr.com/photos/edwindejongh/388986572/ </li></ul>

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