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Social Media Measurement For Nonprofits

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  • David has just shared with us some wonderful recipes and kitchen tools - but there is some additional equipment and techniques that you need:http://www.flickr.com/photos/adobemac/2438960714/
  • donations, leads, new subscribers, increased page rank,Interaction ReputationLoyaltySatisfactionSentimentFeedbackInsights about what worksDonationsLeadsSubscribersMembersSaved Time Saved CostsIncreased page rankSigned petitionsCalls or emails to government officials
  • An “impression” is counted whenever a follower sees a tweet. So, if I have 10 followers and I tweet once, that’s 10 impressions. If I tweet 3 times, that’s 30 impressions.-          The “total followers reached” is a sum of all the followers of the people tweeting. It does not remove duplicates (so if I’m following two people that tweeted the hashtag I’d be counted twice). If I have 10 followers and I tweet once, that’s 10 followers. If I tweet 3 times, that’s still 10 followers.
  • The number/percentage of donors who clicked through from Twitter and made a donation The number/percentage of donors who clicked through from blog post and made a donation The number/percentage of donors who clicked through from seeing it on Facebook/Causes and made a donation
  • http://www.flickr.com/photos/notanartist/263545370/sizes/l/
  • I wear many hats. I’m th
  • Transcript

    • 1. Five Measurement Tips for Social Media Housewives
      Beth Kanter, CEO Zoetica
    • 2. Measurement Tips, Tricks, and Tools
      Funnel
      • Pick the right outcome to measure
      • 3. Track the entire funnel
      • 4. Use An Egg Timer To Track Your Time
      • 5. Test Your Recipes
      • 6. Seasoned to Taste
    • 1. Pick the Right Result
      Objective, Audience, Strategy, Tactics, Time investment,
      KD Paine
    • 7. Identify the most important metrics to measure it!
    • 8. Well, maybe not dead
      “What nonprofit executive director doesn’t know what a page view is?”
    • 9. 2. Track The Whole Funnel
    • 10. http://bit.ly/beth53
    • 11. @seanpower - nonprofit metrics geek
    • 12.
    • 13. Seed: Twitalyzer to identify Influencers
        # followers   # unique references   Frequency RT you  Frequency RT others   Relative frequency updates
    • 14. Seed: Social Network Analysis Tools
    • 15.
    • 16.
    • 17. Attention: Leverage Twitter API to measure
      An “impression” is counted whenever a follower sees a tweet. (#tweets x followers)
      The “total followers reached” is a sum of all the followers of the people tweeting. It does not remove duplicates
    • 18. Engagement: What the Hashtag Tweets
    • 19. Engagement: Bit.ly for Click Thrus
    • 20. Conversion: Donations, Sign Ups, Etc
      Conversion Event: Those who click on the donate linkConversion Goal: The percentage of who clicked through from blog post or Twitter to Causes Donation page
    • 21. 3. Use An Egg Timer To Track Your Time
      ADOLAS
    • 22. Oh Look, A Squirrel!
    • 23.
    • 24. Squirrel!
    • 25. 4. Use a Test Kitchen
    • 26. http://www.facebook.com/beth.kanter.blog
    • 27.
    • 28. 5. Seasoned to Taste
      Take the time to look at your data and think about what it means …
    • 29.
    • 30.
    • 31. Measurement Tips, Tricks, and Tools
      Funnel
      • Pick the right outcome to measure
      • 32. Track the entire funnel
      • 33. Use An Egg Timer To Track Your Time
      • 34. Test Your Recipes
      • 35. Seasoned to Taste
    • Squirrel!
    • 36. Beth Kanter
      http://www.bethkanter.org
    • 37. @afine @kanter
      Wiki: http://networkednonprofit.wikispaces.com
      Book on Amazon: http://bit.ly/networkednp