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Social Media Measurement For Nonprofits

by Beth Kanter on Apr 11, 2010

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socialmedia roi metrics nonprofits social media metrics roi nonprofit social analytics socialmediamarketing socialmedia measurements social-media non profit measurement social media 10ntc five measurement socialmedia social media housewiv social media measurement tips measurment socialmedia

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Juan Sanchez Bonet , SOCIAL MEDIA STRATEGIST / COMMUNITY MANAGER at Waggener Edstrom - Studio D singapore at Pasión por el marketing Great stuff, I like thw way you define the funnel for twitter, but do you mind to explain more the Twitterapi - Attention PS, thanks 1 year ago Reply
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David has just shared with us some wonderful recipes and kitchen tools - but there is some additional equipment and techniques that you need:http://www.flickr.com/photos/adobemac/2438960714/
donations, leads, new subscribers, increased page rank,Interaction ReputationLoyaltySatisfactionSentimentFeedbackInsights about what worksDonationsLeadsSubscribersMembersSaved Time Saved CostsIncreased page rankSigned petitionsCalls or emails to government officials
An “impression” is counted whenever a follower sees a tweet. So, if I have 10 followers and I tweet once, that’s 10 impressions. If I tweet 3 times, that’s 30 impressions.- The “total followers reached” is a sum of all the followers of the people tweeting. It does not remove duplicates (so if I’m following two people that tweeted the hashtag I’d be counted twice). If I have 10 followers and I tweet once, that’s 10 followers. If I tweet 3 times, that’s still 10 followers.
The number/percentage of donors who clicked through from Twitter and made a donation The number/percentage of donors who clicked through from blog post and made a donation The number/percentage of donors who clicked through from seeing it on Facebook/Causes and made a donation
http://www.flickr.com/photos/notanartist/263545370/sizes/l/
I wear many hats. I’m th

52 Favorites

HelpAttack! , Nonprofit Social Media Fundraising at Interwebs 2 months ago
rejism 2 months ago
Christina Johns at Christina Johns 1 year ago
Alexander Felsenberg , Consultant at Felsenberg Consulting Tags measurment non profit social media 1 year ago
Rajabhat University at Rajabhat University 1 year ago
zumzis 1 year ago
Balaji ilamparuthi , Self employed consultant at Yosh & Prad Foundation 1 year ago
KYScomm 1 year ago
vickypenn 1 year ago
Pasquale Borriello , Digital Strategist at ART ATTACK ADV / xister Tags metrics social media 1 year ago