Social Media Game for Filmmakers

Slide 1: The Social Media Game Market yourself and your film with social media tools Beth Kanter Beth’s Blog Based on a game designed by David Wilcox Source: littleoslo.com - Blogopoly

Slide 2: Beth Kanter: Offline Trainer, coach, and consultant to nonprofits and effective technology use.

Slide 3: Beth Kanter: Online Profiles & Content in Presence many places RSS Powered connections Sharing photos, bookmarks, videos, and more Conversations Fundraising

Slide 4: David Wilcox http://socialmedia.wikispaces.com/Social+media+game

Slide 5: Take Aways A basic understanding Resources for further exploration An idea or two to implement http://www.flickr.com/photos/dslrninja/

Slide 6: Agenda 4. Let’s Play: 5. Summary & Share Scenarios, cards, stories 3. Overview of Tools 2. Overview of Social Media 1. Intros and Quick Poll http://www.flickr.com/photos/john/

Slide 7: Let’s Play! Small Groups with a pack of cards Scenario and Context: A filmmaker and a film Choose Your Tools: What and why? Create a story! One person to tell story from each group Source: littleoslo.com - Blogpoly

Slide 8: bethkanter.wikispaces.com http://www.flickr.com/photos/gilgamesh/

Slide 9: Filmmakersworkshops.ning.com

Slide 10: Web 2 WHAT??? http://www.flickr.com/photos/raincitystudios/ Two Minute Poll

Slide 11: So, what the heck is this Social Media stuff anyway?

Slide 12: Using the Internet to instantly collaborate, share information, and have a conversation about ideas we care about.

Slide 13: Anthropology Professor Michael Wesch from the University of Kansas explains it best Let’s Watch!

Slide 14: What do you think are core themes of Web2.0? http://www.flickr.com/photos/kk/

Slide 15: Listening http://www.flickr.com/photos/sookie/

Slide 16: Social Interaction http://www.flickr.com/photos/vox/

Slide 17: Sharing Content for use and reuse

Slide 18: Openness http://www.flickr.com/photos/ethanz/

Slide 19: Mindset change

Slide 20: y! s es M t’s I http://www.flickr.com/photos/petroleumjelliffe/

Slide 21: Low Risk Experiments http://www.flickr.com/photos/striatic

Slide 22: The Social Media Game

Slide 23: Blogs Technorati RSS Tagging Social Bookmarking Flickr Video Sharing Wiki Widgets Creative Commons User Generated Content Mashup Social Networking Sites Twitter Second Life

Slide 24: You want me to play with a power drill without knowing how to use it? Won’t someone get hurt? http://www.flickr.com/photos/tomthephotographer/

Slide 25: WHAT http://www.flickr.com/photos/brettlider/

Slide 26: Why? What do filmmakers blog about? http://www.flickr.com/photos/kk/

Slide 27: Program outreach Production notes Research Connect with potential supporters, fans, and viewers And ……????

Slide 28: Connecting with peers

Slide 29: Connecting With potential collaborators

Slide 30: Personal Learning

Slide 32: It’s only an initial fear http://www.flickr.com/photos/pitel/

Slide 33: But, I’m too busy making a film right now! Source: http://en.wikipedia.org/wiki/Image:092205burns023-crop.jpg

Slide 34: Bad idea My film Don’t go it alone .. A group blog Start with reading blogs Start with comment blogging

Slide 35: How to find people who are passionate about the subject matter of your film And have a conversation with them

Slide 36: Read People’s Minds Win Their Hearts Free Market Research!

Slide 37: A homeless person isn’t someone you pass on your way into a fancy restaurant

Slide 38: Metric Benefit Value

Slide 39: And why is that useful? Hmm … http://www.flickr.com/photos/eye2eye/

Slide 40: http://www.flickr.com/photos/alismith44/ Use RSS as an Information Coping Tool

Slide 43: RSS Reader http://www.flickr.com/photos/smudie/

Slide 44: Aggregate

Slide 45: Tagging …

Slide 46: Findable

Slide 47: What did you What are some ways that tag? Nonprofits can pick the low Take advantage of the social aspect of tagging

Slide 48: Part of your content pipeline for blogging too!

Slide 49: Social Bookmarking

Slide 51: Share the face(s)

Slide 52: Or the story (boards)

Slide 53: of your film with (newly discovered) fans!

Slide 54: Video Sharing Sites It depends on your goal!

Slide 55: Other Considerations Audience Easy upload? Formats? Descriptions Embedded screen size Monetization Creative Commons Licensing Social networking features Distribution

Slide 56: What type of content? http://www.flickr.com/photos/ezalis/

Slide 59: OMG, AMATEURS in the creative product!?! Won’t that kill our culture? http://www.flickr.com/photos/striatic/

Slide 60: Someone should make a documentary abou

Slide 61: Wikipedia pages show up in the top of search engine pages

Slide 62: What happens when a crowd of documentary filmmakers use a wikipedia?

Slide 64: What happens when a crowd of film fans use a wiki?

Slide 66: Widget …

Slide 67: Profiles & Content in Presence many places RSS Powered connections Sharing photos, bookmarks, videos, and more Conversations Fundraising

Slide 68: A web widget is a small piece of cut and paste code that enables a non-technical web publisher to easily pull in content and display it or add interactive features. Source: http://blogs.zdnet.com/Hinchcliffe/?p=80

Slide 69: Widgets are bridges Easy to use, don't need technical skills Enhance the conversation Help you \"listen\" Make links to contents and people Help raise money And they are lots of fun too!

Slide 70: Personal FundraisingTools Audience becomes investors for your film

Slide 72: Source: http://blogs.zdnet.com/Hinchcliffe/?p=80

Slide 74: OPEN to REMIXING http://www.flickr.com/photos/avdleeuw/

Slide 75: User Generated Stickers!

Slide 77: Source: Creative Commons

Slide 78: OPEN TOOLS! http://www.flickr.com/photos/sd/

Slide 81: Social Networking Sites

Slide 88: The Social Media Game

Slide 89: Let’s Play! Small Groups with a pack of cards Scenario and Context: A filmmaker and a film Choose Your Tools: What and why? Create a story! One person to tell story from each group Source: littleoslo.com - Blogpoly