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Source: littleoslo.com - Blogopoly The Social Media Game   Market yourself and your film with social media tools Beth Kant...
Trainer, coach, and consultant to nonprofits  and effective technology use.  Beth Kanter: Offline
Beth Kanter: Online Profiles & Presence Content in many places   RSS Powered Fundraising Sharing photos, bookmarks, videos...
http://socialmedia.wikispaces.com/Social+media+game David Wilcox
Take Aways http://www.flickr.com/photos/dslrninja / A basic understanding Resources for further exploration An idea or two...
1. Intros and Quick Poll 2. Overview of  Social Media  4.  Let’s Play:  Scenarios, cards, stories http://www.flickr.com/ph...
Source: littleoslo.com - Blogpoly Let’s Play! Small Groups with a pack of cards Scenario and Context: A filmmaker and a fi...
http://www.flickr.com/photos/gilgamesh/ bethkanter.wikispaces.com
Filmmakersworkshops.ning.com
Two Minute Poll Web 2 WHAT??? http://www.flickr.com/photos/raincitystudios/
So, what the heck is this Social Media stuff anyway?
Using the Internet to instantly collaborate, share information, and have a conversation about ideas we care about. 
Anthropology Professor Michael Wesch  from the University of Kansas explains it best Let’s Watch!
What do you think are core themes of Web2.0? http://www.flickr.com/photos/kk/
Listening http://www.flickr.com/photos/sookie /
Social Interaction http://www.flickr.com/photos/vox /
Sharing Content for use and reuse
http://www.flickr.com/photos/ethanz/ Openness
Mindset change
http://www.flickr.com/photos/petroleumjelliffe/ It’s Messy!
Low Risk Experiments http://www.flickr.com/photos/striatic
The Social Media Game
Blogs Technorati RSS Tagging Social Bookmarking Flickr Video Sharing Wiki Widgets Creative Commons User Generated Content ...
You want me to play with a power drill without knowing  how to use it? Won’t someone get hurt?  http://www.flickr.com/phot...
http://www.flickr.com/photos/brettlider/ WHAT
http://www.flickr.com/photos/kk/ What do filmmakers blog about? Why?
Program outreach Production notes  Research Connect with potential supporters, fans, and viewers And ……????
Connecting  with peers
Connecting  With potential collaborators
Personal Learning
 
http://www.flickr.com/photos/pitel/ It’s only an initial fear
But, I’m too busy making a film right now! Source: http://en.wikipedia.org/wiki/Image:092205burns023-crop.jpg
Bad idea Don’t go it alone .. A group blog Start with reading blogs Start with comment blogging My film
How to find people who are passionate about the subject matter of your film And have a conversation with them
Read People’s Minds Win Their Hearts Free Market Research!
A homeless  person isn’t  someone  you pass on  your way  into a fancy  restaurant
Benefit Value Metric
http://www.flickr.com/photos/eye2eye/ And why is that useful? Hmm …
Use RSS as an Information Coping Tool  http://www.flickr.com/photos/alismith44/
 
 
http://www.flickr.com/photos/smudie / RSS Reader
Aggregate
Tagging …
Findable
What are some ways that Nonprofits can pick the low Take advantage of the social aspect of tagging What did you  tag?
Part of your content pipeline for blogging too!
Social Bookmarking
 
Share the face(s)
Or the story (boards)
of your film with (newly discovered) fans!
Video Sharing Sites It depends on your goal!
Other Considerations Audience Easy upload? Formats? Descriptions Embedded screen size Monetization Creative Commons Licens...
What type of content? http://www.flickr.com/photos/ezalis/
 
 
http://www.flickr.com/photos/striatic/ OMG, AMATEURS in the creative product!?! Won’t that kill our culture?
Someone should make a documentary abou
Wikipedia pages show up in the top of search engine pages
What happens when a crowd of documentary filmmakers use a wikipedia?
 
What happens when a crowd of film fans use a wiki?
 
Widget …
Profiles & Presence Content in many places   RSS Powered Fundraising Sharing photos, bookmarks, videos, and more  Conversa...
Source: http://blogs.zdnet.com/Hinchcliffe/?p=80 A web  widget is a small piece of cut and paste code that enables a non-t...
Widgets are bridges Easy to use, don't need technical skills Enhance the conversation Help you "listen"  Make li...
Personal FundraisingTools Audience becomes investors for your film
 
Source:  http://blogs.zdnet.com/Hinchcliffe/?p=80
 
OPEN to REMIXING http://www.flickr.com/photos/avdleeuw/
User Generated Stickers!
 
Source:  Creative Commons
http://www.flickr.com/photos/sd/ OPEN TOOLS!
 
 
Social Networking Sites
 
 
 
 
 
 
The Social Media Game
Source: littleoslo.com - Blogpoly Let’s Play! Small Groups with a pack of cards Scenario and Context: A filmmaker and a fi...
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Social Media Game for Filmmakers

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bethkanter.wikispaces.com

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       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • As a management instructor I enjoy viewing the work of others. This is probably the best presentation on planning I have viewed.
    Teisha
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       Reply 
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    Your message goes here
  • Good information.

    http://videomirror.net
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  • Beth, This is fantastic!!!
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  • Transcript of "Social Media Game for Filmmakers"

    1. 1. Source: littleoslo.com - Blogopoly The Social Media Game Market yourself and your film with social media tools Beth Kanter Beth’s Blog Based on a game designed by David Wilcox
    2. 2. Trainer, coach, and consultant to nonprofits and effective technology use. Beth Kanter: Offline
    3. 3. Beth Kanter: Online Profiles & Presence Content in many places RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations connections
    4. 4. http://socialmedia.wikispaces.com/Social+media+game David Wilcox
    5. 5. Take Aways http://www.flickr.com/photos/dslrninja / A basic understanding Resources for further exploration An idea or two to implement
    6. 6. 1. Intros and Quick Poll 2. Overview of Social Media 4. Let’s Play: Scenarios, cards, stories http://www.flickr.com/photos/john/ 3. Overview of Tools Agenda 5. Summary & Share
    7. 7. Source: littleoslo.com - Blogpoly Let’s Play! Small Groups with a pack of cards Scenario and Context: A filmmaker and a film Choose Your Tools: What and why? Create a story! One person to tell story from each group
    8. 8. http://www.flickr.com/photos/gilgamesh/ bethkanter.wikispaces.com
    9. 9. Filmmakersworkshops.ning.com
    10. 10. Two Minute Poll Web 2 WHAT??? http://www.flickr.com/photos/raincitystudios/
    11. 11. So, what the heck is this Social Media stuff anyway?
    12. 12. Using the Internet to instantly collaborate, share information, and have a conversation about ideas we care about. 
    13. 13. Anthropology Professor Michael Wesch from the University of Kansas explains it best Let’s Watch!
    14. 14. What do you think are core themes of Web2.0? http://www.flickr.com/photos/kk/
    15. 15. Listening http://www.flickr.com/photos/sookie /
    16. 16. Social Interaction http://www.flickr.com/photos/vox /
    17. 17. Sharing Content for use and reuse
    18. 18. http://www.flickr.com/photos/ethanz/ Openness
    19. 19. Mindset change
    20. 20. http://www.flickr.com/photos/petroleumjelliffe/ It’s Messy!
    21. 21. Low Risk Experiments http://www.flickr.com/photos/striatic
    22. 22. The Social Media Game
    23. 23. Blogs Technorati RSS Tagging Social Bookmarking Flickr Video Sharing Wiki Widgets Creative Commons User Generated Content Mashup Social Networking Sites Twitter Second Life
    24. 24. You want me to play with a power drill without knowing how to use it? Won’t someone get hurt? http://www.flickr.com/photos/tomthephotographer/
    25. 25. http://www.flickr.com/photos/brettlider/ WHAT
    26. 26. http://www.flickr.com/photos/kk/ What do filmmakers blog about? Why?
    27. 27. Program outreach Production notes Research Connect with potential supporters, fans, and viewers And ……????
    28. 28. Connecting with peers
    29. 29. Connecting With potential collaborators
    30. 30. Personal Learning
    31. 32. http://www.flickr.com/photos/pitel/ It’s only an initial fear
    32. 33. But, I’m too busy making a film right now! Source: http://en.wikipedia.org/wiki/Image:092205burns023-crop.jpg
    33. 34. Bad idea Don’t go it alone .. A group blog Start with reading blogs Start with comment blogging My film
    34. 35. How to find people who are passionate about the subject matter of your film And have a conversation with them
    35. 36. Read People’s Minds Win Their Hearts Free Market Research!
    36. 37. A homeless person isn’t someone you pass on your way into a fancy restaurant
    37. 38. Benefit Value Metric
    38. 39. http://www.flickr.com/photos/eye2eye/ And why is that useful? Hmm …
    39. 40. Use RSS as an Information Coping Tool http://www.flickr.com/photos/alismith44/
    40. 43. http://www.flickr.com/photos/smudie / RSS Reader
    41. 44. Aggregate
    42. 45. Tagging …
    43. 46. Findable
    44. 47. What are some ways that Nonprofits can pick the low Take advantage of the social aspect of tagging What did you tag?
    45. 48. Part of your content pipeline for blogging too!
    46. 49. Social Bookmarking
    47. 51. Share the face(s)
    48. 52. Or the story (boards)
    49. 53. of your film with (newly discovered) fans!
    50. 54. Video Sharing Sites It depends on your goal!
    51. 55. Other Considerations Audience Easy upload? Formats? Descriptions Embedded screen size Monetization Creative Commons Licensing Social networking features Distribution
    52. 56. What type of content? http://www.flickr.com/photos/ezalis/
    53. 59. http://www.flickr.com/photos/striatic/ OMG, AMATEURS in the creative product!?! Won’t that kill our culture?
    54. 60. Someone should make a documentary abou
    55. 61. Wikipedia pages show up in the top of search engine pages
    56. 62. What happens when a crowd of documentary filmmakers use a wikipedia?
    57. 64. What happens when a crowd of film fans use a wiki?
    58. 66. Widget …
    59. 67. Profiles & Presence Content in many places RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations connections
    60. 68. Source: http://blogs.zdnet.com/Hinchcliffe/?p=80 A web widget is a small piece of cut and paste code that enables a non-technical web publisher to easily pull in content and display it or add interactive features.
    61. 69. Widgets are bridges Easy to use, don't need technical skills Enhance the conversation Help you "listen" Make links to contents and people Help raise money And they are lots of fun too!
    62. 70. Personal FundraisingTools Audience becomes investors for your film
    63. 72. Source: http://blogs.zdnet.com/Hinchcliffe/?p=80
    64. 74. OPEN to REMIXING http://www.flickr.com/photos/avdleeuw/
    65. 75. User Generated Stickers!
    66. 77. Source: Creative Commons
    67. 78. http://www.flickr.com/photos/sd/ OPEN TOOLS!
    68. 81. Social Networking Sites
    69. 88. The Social Media Game
    70. 89. Source: littleoslo.com - Blogpoly Let’s Play! Small Groups with a pack of cards Scenario and Context: A filmmaker and a film Choose Your Tools: What and why? Create a story! One person to tell story from each group

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