Social Media Game for Filmmakers

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for my workshop for filmmakers …

for my workshop for filmmakers
bethkanter.wikispaces.com

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  • As a management instructor I enjoy viewing the work of others. This is probably the best presentation on planning I have viewed.
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  • Beth, This is fantastic!!!
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  • 1. Source: littleoslo.com - Blogopoly The Social Media Game Market yourself and your film with social media tools Beth Kanter Beth’s Blog Based on a game designed by David Wilcox
  • 2. Trainer, coach, and consultant to nonprofits and effective technology use. Beth Kanter: Offline
  • 3. Beth Kanter: Online Profiles & Presence Content in many places RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations connections
  • 4. http://socialmedia.wikispaces.com/Social+media+game David Wilcox
  • 5. Take Aways http://www.flickr.com/photos/dslrninja / A basic understanding Resources for further exploration An idea or two to implement
  • 6. 1. Intros and Quick Poll 2. Overview of Social Media 4. Let’s Play: Scenarios, cards, stories http://www.flickr.com/photos/john/ 3. Overview of Tools Agenda 5. Summary & Share
  • 7. Source: littleoslo.com - Blogpoly Let’s Play! Small Groups with a pack of cards Scenario and Context: A filmmaker and a film Choose Your Tools: What and why? Create a story! One person to tell story from each group
  • 8. http://www.flickr.com/photos/gilgamesh/ bethkanter.wikispaces.com
  • 9. Filmmakersworkshops.ning.com
  • 10. Two Minute Poll Web 2 WHAT??? http://www.flickr.com/photos/raincitystudios/
  • 11. So, what the heck is this Social Media stuff anyway?
  • 12. Using the Internet to instantly collaborate, share information, and have a conversation about ideas we care about. 
  • 13. Anthropology Professor Michael Wesch from the University of Kansas explains it best Let’s Watch!
  • 14. What do you think are core themes of Web2.0? http://www.flickr.com/photos/kk/
  • 15. Listening http://www.flickr.com/photos/sookie /
  • 16. Social Interaction http://www.flickr.com/photos/vox /
  • 17. Sharing Content for use and reuse
  • 18. http://www.flickr.com/photos/ethanz/ Openness
  • 19. Mindset change
  • 20. http://www.flickr.com/photos/petroleumjelliffe/ It’s Messy!
  • 21. Low Risk Experiments http://www.flickr.com/photos/striatic
  • 22. The Social Media Game
  • 23. Blogs Technorati RSS Tagging Social Bookmarking Flickr Video Sharing Wiki Widgets Creative Commons User Generated Content Mashup Social Networking Sites Twitter Second Life
  • 24. You want me to play with a power drill without knowing how to use it? Won’t someone get hurt? http://www.flickr.com/photos/tomthephotographer/
  • 25. http://www.flickr.com/photos/brettlider/ WHAT
  • 26. http://www.flickr.com/photos/kk/ What do filmmakers blog about? Why?
  • 27. Program outreach Production notes Research Connect with potential supporters, fans, and viewers And ……????
  • 28. Connecting with peers
  • 29. Connecting With potential collaborators
  • 30. Personal Learning
  • 31.  
  • 32. http://www.flickr.com/photos/pitel/ It’s only an initial fear
  • 33. But, I’m too busy making a film right now! Source: http://en.wikipedia.org/wiki/Image:092205burns023-crop.jpg
  • 34. Bad idea Don’t go it alone .. A group blog Start with reading blogs Start with comment blogging My film
  • 35. How to find people who are passionate about the subject matter of your film And have a conversation with them
  • 36. Read People’s Minds Win Their Hearts Free Market Research!
  • 37. A homeless person isn’t someone you pass on your way into a fancy restaurant
  • 38. Benefit Value Metric
  • 39. http://www.flickr.com/photos/eye2eye/ And why is that useful? Hmm …
  • 40. Use RSS as an Information Coping Tool http://www.flickr.com/photos/alismith44/
  • 41.  
  • 42.  
  • 43. http://www.flickr.com/photos/smudie / RSS Reader
  • 44. Aggregate
  • 45. Tagging …
  • 46. Findable
  • 47. What are some ways that Nonprofits can pick the low Take advantage of the social aspect of tagging What did you tag?
  • 48. Part of your content pipeline for blogging too!
  • 49. Social Bookmarking
  • 50.  
  • 51. Share the face(s)
  • 52. Or the story (boards)
  • 53. of your film with (newly discovered) fans!
  • 54. Video Sharing Sites It depends on your goal!
  • 55. Other Considerations Audience Easy upload? Formats? Descriptions Embedded screen size Monetization Creative Commons Licensing Social networking features Distribution
  • 56. What type of content? http://www.flickr.com/photos/ezalis/
  • 57.  
  • 58.  
  • 59. http://www.flickr.com/photos/striatic/ OMG, AMATEURS in the creative product!?! Won’t that kill our culture?
  • 60. Someone should make a documentary abou
  • 61. Wikipedia pages show up in the top of search engine pages
  • 62. What happens when a crowd of documentary filmmakers use a wikipedia?
  • 63.  
  • 64. What happens when a crowd of film fans use a wiki?
  • 65.  
  • 66. Widget …
  • 67. Profiles & Presence Content in many places RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations connections
  • 68. Source: http://blogs.zdnet.com/Hinchcliffe/?p=80 A web widget is a small piece of cut and paste code that enables a non-technical web publisher to easily pull in content and display it or add interactive features.
  • 69. Widgets are bridges Easy to use, don't need technical skills Enhance the conversation Help you "listen" Make links to contents and people Help raise money And they are lots of fun too!
  • 70. Personal FundraisingTools Audience becomes investors for your film
  • 71.  
  • 72. Source: http://blogs.zdnet.com/Hinchcliffe/?p=80
  • 73.  
  • 74. OPEN to REMIXING http://www.flickr.com/photos/avdleeuw/
  • 75. User Generated Stickers!
  • 76.  
  • 77. Source: Creative Commons
  • 78. http://www.flickr.com/photos/sd/ OPEN TOOLS!
  • 79.  
  • 80.  
  • 81. Social Networking Sites
  • 82.  
  • 83.  
  • 84.  
  • 85.  
  • 86.  
  • 87.  
  • 88. The Social Media Game
  • 89. Source: littleoslo.com - Blogpoly Let’s Play! Small Groups with a pack of cards Scenario and Context: A filmmaker and a film Choose Your Tools: What and why? Create a story! One person to tell story from each group