Source: littleoslo.com - Blogopoly The Social Media Game Market yourself and your film with social media tools Beth Kanter Beth’s Blog Based on a game designed by David Wilcox

Trainer, coach, and consultant to nonprofits and effective technology use. Beth Kanter: Offline

Beth Kanter: Online Profiles & Presence Content in many places RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations connections

http://socialmedia.wikispaces.com/Social+media+game David Wilcox

Take Aways http://www.flickr.com/photos/dslrninja / A basic understanding Resources for further exploration An idea or two to implement

1. Intros and Quick Poll 2. Overview of Social Media 4. Let’s Play: Scenarios, cards, stories http://www.flickr.com/photos/john/ 3. Overview of Tools Agenda 5. Summary & Share

Source: littleoslo.com - Blogpoly Let’s Play! Small Groups with a pack of cards Scenario and Context: A filmmaker and a film Choose Your Tools: What and why? Create a story! One person to tell story from each group

http://www.flickr.com/photos/gilgamesh/ bethkanter.wikispaces.com

Filmmakersworkshops.ning.com

Two Minute Poll Web 2 WHAT??? http://www.flickr.com/photos/raincitystudios/

So, what the heck is this Social Media stuff anyway?

Using the Internet to instantly collaborate, share information, and have a conversation about ideas we care about.

Anthropology Professor Michael Wesch from the University of Kansas explains it best Let’s Watch!

What do you think are core themes of Web2.0? http://www.flickr.com/photos/kk/

Listening http://www.flickr.com/photos/sookie /

Social Interaction http://www.flickr.com/photos/vox /

Sharing Content for use and reuse

http://www.flickr.com/photos/ethanz/ Openness

Mindset change

http://www.flickr.com/photos/petroleumjelliffe/ It’s Messy!

Low Risk Experiments http://www.flickr.com/photos/striatic

The Social Media Game

Blogs Technorati RSS Tagging Social Bookmarking Flickr Video Sharing Wiki Widgets Creative Commons User Generated Content Mashup Social Networking Sites Twitter Second Life

You want me to play with a power drill without knowing how to use it? Won’t someone get hurt? http://www.flickr.com/photos/tomthephotographer/

http://www.flickr.com/photos/brettlider/ WHAT

http://www.flickr.com/photos/kk/ What do filmmakers blog about? Why?

Program outreach Production notes Research Connect with potential supporters, fans, and viewers And ……????

Connecting with peers

Connecting With potential collaborators

Personal Learning

http://www.flickr.com/photos/pitel/ It’s only an initial fear

But, I’m too busy making a film right now! Source: http://en.wikipedia.org/wiki/Image:092205burns023-crop.jpg

Bad idea Don’t go it alone .. A group blog Start with reading blogs Start with comment blogging My film

How to find people who are passionate about the subject matter of your film And have a conversation with them

Read People’s Minds Win Their Hearts Free Market Research!

A homeless person isn’t someone you pass on your way into a fancy restaurant

Benefit Value Metric

http://www.flickr.com/photos/eye2eye/ And why is that useful? Hmm …

Use RSS as an Information Coping Tool http://www.flickr.com/photos/alismith44/

http://www.flickr.com/photos/smudie / RSS Reader

Aggregate

Tagging …

Findable

What are some ways that Nonprofits can pick the low Take advantage of the social aspect of tagging What did you tag?

Part of your content pipeline for blogging too!

Social Bookmarking

Share the face(s)

Or the story (boards)

of your film with (newly discovered) fans!

Video Sharing Sites It depends on your goal!

Other Considerations Audience Easy upload? Formats? Descriptions Embedded screen size Monetization Creative Commons Licensing Social networking features Distribution

What type of content? http://www.flickr.com/photos/ezalis/

http://www.flickr.com/photos/striatic/ OMG, AMATEURS in the creative product!?! Won’t that kill our culture?

Someone should make a documentary abou

Wikipedia pages show up in the top of search engine pages

What happens when a crowd of documentary filmmakers use a wikipedia?

What happens when a crowd of film fans use a wiki?

Widget …

Profiles & Presence Content in many places RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations connections

Source: http://blogs.zdnet.com/Hinchcliffe/?p=80 A web widget is a small piece of cut and paste code that enables a non-technical web publisher to easily pull in content and display it or add interactive features.

Widgets are bridges Easy to use, don't need technical skills Enhance the conversation Help you "listen" Make links to contents and people Help raise money And they are lots of fun too!

Personal FundraisingTools Audience becomes investors for your film

Source: http://blogs.zdnet.com/Hinchcliffe/?p=80

OPEN to REMIXING http://www.flickr.com/photos/avdleeuw/

User Generated Stickers!

Source: Creative Commons

http://www.flickr.com/photos/sd/ OPEN TOOLS!

Social Networking Sites

The Social Media Game

Source: littleoslo.com - Blogpoly Let’s Play! Small Groups with a pack of cards Scenario and Context: A filmmaker and a film Choose Your Tools: What and why? Create a story! One person to tell story from each group