The Web 2.0 ROI:
Are All These New Tools Really Delivering Value to the Sector?
Carie Lewis, Internet Marketing Manager
The Humane Society of the United States

HSUS Investigation Leads to
Largest Beef Recall in U.S. History

Michael Vick Indicted on Dogfighting Charges

Outcomes
We increased our email file
We raised awareness about dogfighting
We obtained original content
We engaged people in the issue

22
2,500
16,494
18,487
90,000