Social Media Case Study Slam: Learning

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From Eve Smith, Easter Seals …

From Eve Smith, Easter Seals
http://socialmediametrics.wikispaces.com/ntc2008

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  • 1. Case Study: Easter Seals Facebook Causes Challenge Eve Smith Assistant Director, Interactive Marketing Easter Seals esmith@easterseals.com March 20, 2008
  • 2. Help, hope and answers 2
  • 3. Facebook Causes Challenge “50 Days to Earn $50,000 for Your Cause” December 14, 2007 to February 1, 2008 http://giving.casefoundation.org/givingchallenge/home 3
  • 4. Have you tested the water yet? Photo by The Brit 2 4
  • 5. 5
  • 6. Our goals • Identify Facebook users with tie to autism • Evaluate traction of Easter Seals brand • Gather friends for future messaging 6
  • 7. 7