Networked Nonprofits:What Social Good Leaders Need to Know to Succeed in Age of Connectedness Beth Kanter, Author, Blogger, and Master Trainer Beth’s Blog Social Good Brasil VIP Session November 7, 2012
Meet Keo SavonI’m donating my author royalties to send her to college!
Walking is like climbing a mountain
Non-embryonic stem cell research for Parkinson’s
Social Change is Increasingly Network-Centric
Disaster Relief Is Network-Centric
A Network Mindset: A Leadership Style• Openness, transparency, decentralized decision-making, and collective action.• Listening and cultivating organizational and professional networks to achieve impact• Leadership through active participation.• Sharing control of decision-making• Blending networking with strategy for results• Data-Informed culture
Leading With A Network Mindset: Shift From Push To PullSF Goodwills CEO, Debbie Alvarez-Rodriguez
Leading With A Network Mindset
Leading With A Network MindsetSocial Media and Networks has to be connected toyour organization’s mission and programs
The Networked NGO Professional Open and accessible to the world and building relationshipsMaking interests, hobbies, passions visible creates authenticity
Share Pair: Networks What resonated? Is your NGO leading with a network mindset? Benefits? Challenges?
If you can’t fly then run, if you can’trun then walk, if you can’t walk thencrawl, but whatever you do you have to keep moving forward.” Inspiration
Where to focus … CRAWL WALK RUN FLY Linking Social with Ladder of Network BuildingCommunications Results and EngagementStrategy Networks Many Free Agents work forDevelopment Content Strategy you Pilot: Focus oneCulture Change program or channel Best Practices Multi-Channel Engagement, with measurement Content, and Measurement Measurement and Incremental Capacity learning in all above Reflection and Continuous Improvement
Share Pair: Crawl, Walk, Run, FlyWhere is your organization now? What does that look like? What do you need to get to the next level?
Crawl, Walk, Run, Fly Model: Networked NonprofitPracticesThemes Categories IndicatorsINTERNAL CULTURE Networked Mindset Institutional Support Communications Strategy CAPACITY Hours Expertise Practices Channels Differ for MEASUREMENT Analysis Tools Crawl, Walk, Adjustment Run, FlyEXTERNAL LISTENING Brand Monitoring Relationship Mapping Influencer Research ENGAGEMENT Ladder of Engagement Responsiveness CONTENT Integration Social Optimization NETWORK Networking and Networking Building Collaboration with Partners Social Fundraising
Social Media Nonprofit ROI Poetry Slam2009
The Five Stages of MeasurementAcceptance in the Nonprofit Sector Data Delight Informed Confusion Fear Denial
Denial I don’t have the time to measure.
Fear What if my strategy or program doesn’t show success?
Confusion I know I should measure our social media and network, but not sure what or how?
Hey check outDelight these cool charts and graphics!
Data Informed Successful networks and social media start with measurement
Share Pair: Measurement Stage What stage of measurement acceptance is your organization?
Data-Informed Culture: It starts from the top! Do Something.org
Tear down those silos and walls around data …
More time think about that the data, then collect it
Why did it fail?What did we learn?What insights can use nexttime around?DoSomething.Org’s Fail Fest
Advice for Nonprofits: Becoming Data-Informed: Change Is Easier With Baby Steps • Begin at the end – discuss and identify results • Curator of metrics • Use experiments to help evolve • Get started with a small data collection project that is high priority in your organization • Make time to learn from results
Share Pair: Being Data Informed What struck you about the DoSomething.Org story? What does your organization need to become data-informed?
A Minute of Silence• Do Not Talk• Think about the discussion and ideas• Write down one idea that you can put into practice in the next week
You can be networked and use measurementto change the world!• Lead with a network mindset to change your organization from the inside out• Take small steps, it is okay to go slow, but keep moving forward• Learn from your failures and successes through experiments• Don’t start to measure anything until you have clearly defined success• Collect less data, think about what it means more• Use your data to make better decisions
Thank you!www.bethkanter.orgwww.facebook.com/beth.kanter.blog@kanter on Twitterwww.measurenetworkednonprofit.org