Giving Good Poke
Using Social Apps and
Media for Social Good
Beth Kanter, Beth’s Blog

Enough about me …
Photo by Steve Goodman

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Enough about that ..
Let’s talk about …

Contest Opens: December 13, 2007 3:00 PM

December 13, 2007
3:01 PM

I opened my Kimono

Strategy
Make It Personal
Theory

“The message is not about the charity.
It’s about why the messenger cares.”
Katya Andresen, Network For Good

Let’s Talk Strategy

Ladder of Engagement
Participator Type
Instigators
Evangelists
Donors
Spreaders
Happy
Bystanders
Listen Share Money Solicit Create
Involvement
Personal Fundraiser does the Network Weaving

Strategy: Stories

Strategy
Three R’s of Network Weaving

Relationship Building

Rewards

Reciprocity

The Three R’s of Network Weaving
In Action

Strategy
Fun, Humor, Easy,
Urgency, Competitive
Spirit, and Passion!

What’s more fun than
a birthday party?

125 people donated
142 birthday wishes
180 views on “see me
naked” photo

But my birthday was Jan. 11th and we
had 20 more days to go …

57 donors
Twitter Rally

Twitter Solicitation Technique

24 hours before the contest ends
We’re in 1st Place

WooT! WooT!

Chan Piseth

Lessons Learned
•Open the Kimono
•Make it personal
•Use the Ladder of Engagement
•Stories
•The Three R’s of Network Weaving
•Fun, Humor, Easy, Urgency, and
Competitive Spirit
•Say thank you in creative ways

http://www.flickr.com/photos/fine-rain/
http://www.flickr.com/photos/lab2112/
http://www.flickr.com/photos/88531234@N00/
http://www.flickr.com/photos/dwinton/
http://www.flickr.com/photos/dirgon/
http://www.flickr.com/photos/shannonbailey/
http://www.flickr.com/photos/lab2112