http://www.flickr.com/photos/thomashawk/27171923/ I’m going to start with some brief points about how social media is different from the past, why you should pay attention, some points to consider before you start, and some tips. http://twitter.com/MikeChapman/statuses/885552755
Transcript of "Share Our Strength"
Beth Kanter Beth’s Blog Tapping into Social Media Tools to Build Buzz, Find Fans, and Raise Funds Photo by Thomas Hawk
http://beth.typepad.com Profiles & Presence Content in many places RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network
Key Takeaways … <ul><li>An understanding of the power of social media and why you should care </li></ul><ul><li>Getting started, strategically </li></ul><ul><li>An example of a social media experiment in action </li></ul>
Using the Internet to instantly collaborate, share information, and have a conversation about ideas and causes we care about.
5-10 hours per week 10-15 hours per week 20+ hours per week How many hours per week does it take to do Social Media? 5-10 hours per week Listen Participate Spread Buzz Share Content Community Building and Social Networking
Tactics, Tools, Time Listen Participate Community Building & Social Networking Less Time More time 5hr 10hr 15hr 20hr Share Content Generate Buzz
You get out what you put in … You have to invest 3-6 months before you see startling results Einstein’s Theory of Social Media Relativity
How will you measure your success along the way?
The best advice from Wendy Harmon, Red Cross Blogger
<ul><li>A project that won’t take much time and relates to org goals. </li></ul><ul><li>Write down your successes. </li></ul><ul><li>Write down your challenges. </li></ul><ul><li>Ask the people you want to connect with whether they think your outreach and listening is valuable. </li></ul><ul><li>Watch other nonprofits and copy and remix for your next project. </li></ul><ul><li>Rinse, repeat. </li></ul>