Beth Kanter Beth’s Blog Tapping into  Social Media Tools  to Build Buzz, Find Fans,  and Raise Funds Photo by Thomas Hawk
Beth Kanter: Trainer Photo by Steve Goodman
http://beth.typepad.com Profiles & Presence Content in many places   RSS Powered Fundraising Sharing photos, bookmarks, vi...
Key Takeaways … <ul><li>An understanding of the power of social media and why you should care </li></ul><ul><li>Getting st...
Using the Internet to instantly collaborate, share information, and have a conversation about ideas and causes we care abo...
Powered by the tools ….
http://www.flickr.com/photos/finishing-school Social Media Tools
Listening Tools: Google Alert
http://www.flickr.com/photos/smudie / Listening Tool: RSS Readers
Here’s another analogy
You read the blog in your reader ..
Not here
Twitter: Participate and Listen
 
 
Listen: Twitter Search
Participate
Stream Content
Blog
Photo Sharing:  Flickr
 
Video Sharing: YouTube
Social Networking
Social Networks: First Generation 1) I am linked to -> -> to you  --->You are linked to her -> -> to her… Source: Slidesha...
 
Now I know all  these  people!
 
 
 
What is social media, really?
Traditional Media
 
New Media
 
 
Web 1.0
Web 2.0
Click Here
What makes  social  media different?
It’s not a monologue
It’s a dialogue!
 
Click Here
Here’s a few reasons  why social media is important
The Trust Factor
How people are getting info to make decisions With my friends
 
 
It’s about engaging with the right 6 people so you can reach lots and lots more ..
Raising Awareness Online, Events, and Taking Action
They asked their audience for ideas
 
 
 
 
 
 
 
 
 
 
You can create a blog, Twitter or Facebook profile faster than ….
 
attracting and engaging a  passionate community of fans who will share your story ….
 
A little planning first! Objective Audience Strategy Time Metrics Experiment
What is your objective?
Who do you want to reach?
Who are they? Where on the social web will I find my audience? How do they use the social web? What are they talking about...
 
 
Email Marketing Online Merchandising Online Forums Direct Mail Traditional Media Membership & Online Renewal Advertising B...
 
Begin here Hrs/per week # of weeks Generate Buzz Share Content Listen Participate Community Building & Social Networking
Exactly how much time will it take per week?
5-10 hours per week 10-15 hours per week 20+ hours per week How many hours per week does it take to do Social Media? 5-10 ...
Tactics, Tools, Time Listen Participate Community Building & Social Networking Less Time More time 5hr 10hr 15hr 20hr Shar...
You get out what you put in … You have to invest 3-6 months before you see startling results Einstein’s Theory of Social M...
How will you measure your success along the way?
Start small, reiterate over and over
The best advice from Wendy Harmon, Red Cross Blogger
<ul><li>A project that won’t take much time and relates to org goals.  </li></ul><ul><li>Write down your successes.  </li>...
Starter Steps … http://shareourstrength08.wikispaces.com
Thank You!  Beth’s Blog http://beth.typepad.com Have a blog post topic idea? [email_address]
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Share Our Strength

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  • http://www.flickr.com/photos/thomashawk/27171923/ I’m going to start with some brief points about how social media is different from the past, why you should pay attention, some points to consider before you start, and some tips. http://twitter.com/MikeChapman/statuses/885552755
  • Transcript of "Share Our Strength"

    1. 1. Beth Kanter Beth’s Blog Tapping into Social Media Tools to Build Buzz, Find Fans, and Raise Funds Photo by Thomas Hawk
    2. 2. Beth Kanter: Trainer Photo by Steve Goodman
    3. 3. http://beth.typepad.com Profiles & Presence Content in many places RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network
    4. 4. Key Takeaways … <ul><li>An understanding of the power of social media and why you should care </li></ul><ul><li>Getting started, strategically </li></ul><ul><li>An example of a social media experiment in action </li></ul>
    5. 5. Using the Internet to instantly collaborate, share information, and have a conversation about ideas and causes we care about.
    6. 6. Powered by the tools ….
    7. 7. http://www.flickr.com/photos/finishing-school Social Media Tools
    8. 8. Listening Tools: Google Alert
    9. 9. http://www.flickr.com/photos/smudie / Listening Tool: RSS Readers
    10. 10. Here’s another analogy
    11. 11. You read the blog in your reader ..
    12. 12. Not here
    13. 13. Twitter: Participate and Listen
    14. 16. Listen: Twitter Search
    15. 17. Participate
    16. 18. Stream Content
    17. 19. Blog
    18. 20. Photo Sharing: Flickr
    19. 22. Video Sharing: YouTube
    20. 23. Social Networking
    21. 24. Social Networks: First Generation 1) I am linked to -> -> to you --->You are linked to her -> -> to her… Source: Slideshare by Rashmi Sinha
    22. 26. Now I know all these people!
    23. 30. What is social media, really?
    24. 31. Traditional Media
    25. 33. New Media
    26. 36. Web 1.0
    27. 37. Web 2.0
    28. 38. Click Here
    29. 39. What makes social media different?
    30. 40. It’s not a monologue
    31. 41. It’s a dialogue!
    32. 43. Click Here
    33. 44. Here’s a few reasons why social media is important
    34. 45. The Trust Factor
    35. 46. How people are getting info to make decisions With my friends
    36. 49. It’s about engaging with the right 6 people so you can reach lots and lots more ..
    37. 50. Raising Awareness Online, Events, and Taking Action
    38. 51. They asked their audience for ideas
    39. 62. You can create a blog, Twitter or Facebook profile faster than ….
    40. 64. attracting and engaging a passionate community of fans who will share your story ….
    41. 66. A little planning first! Objective Audience Strategy Time Metrics Experiment
    42. 67. What is your objective?
    43. 68. Who do you want to reach?
    44. 69. Who are they? Where on the social web will I find my audience? How do they use the social web? What are they talking about? What do they want? It’s also called listening …
    45. 72. Email Marketing Online Merchandising Online Forums Direct Mail Traditional Media Membership & Online Renewal Advertising Brochures Blog YouTube Flickr Facebook Twitter Blend
    46. 74. Begin here Hrs/per week # of weeks Generate Buzz Share Content Listen Participate Community Building & Social Networking
    47. 75. Exactly how much time will it take per week?
    48. 76. 5-10 hours per week 10-15 hours per week 20+ hours per week How many hours per week does it take to do Social Media? 5-10 hours per week Listen Participate Spread Buzz Share Content Community Building and Social Networking
    49. 77. Tactics, Tools, Time Listen Participate Community Building & Social Networking Less Time More time 5hr 10hr 15hr 20hr Share Content Generate Buzz
    50. 78. You get out what you put in … You have to invest 3-6 months before you see startling results Einstein’s Theory of Social Media Relativity
    51. 79. How will you measure your success along the way?
    52. 80. Start small, reiterate over and over
    53. 81. The best advice from Wendy Harmon, Red Cross Blogger
    54. 82. <ul><li>A project that won’t take much time and relates to org goals. </li></ul><ul><li>Write down your successes. </li></ul><ul><li>Write down your challenges. </li></ul><ul><li>Ask the people you want to connect with whether they think your outreach and listening is valuable. </li></ul><ul><li>Watch other nonprofits and copy and remix for your next project. </li></ul><ul><li>Rinse, repeat. </li></ul>
    55. 83. Starter Steps … http://shareourstrength08.wikispaces.com
    56. 84. Thank You! Beth’s Blog http://beth.typepad.com Have a blog post topic idea? [email_address]

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