Share Our Strength

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  • http://www.flickr.com/photos/thomashawk/27171923/ I’m going to start with some brief points about how social media is different from the past, why you should pay attention, some points to consider before you start, and some tips. http://twitter.com/MikeChapman/statuses/885552755
  • Share Our Strength

    1. Beth Kanter Beth’s Blog Tapping into Social Media Tools to Build Buzz, Find Fans, and Raise Funds Photo by Thomas Hawk
    2. Beth Kanter: Trainer Photo by Steve Goodman
    3. http://beth.typepad.com Profiles & Presence Content in many places RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network
    4. Key Takeaways … <ul><li>An understanding of the power of social media and why you should care </li></ul><ul><li>Getting started, strategically </li></ul><ul><li>An example of a social media experiment in action </li></ul>
    5. Using the Internet to instantly collaborate, share information, and have a conversation about ideas and causes we care about.
    6. Powered by the tools ….
    7. http://www.flickr.com/photos/finishing-school Social Media Tools
    8. Listening Tools: Google Alert
    9. http://www.flickr.com/photos/smudie / Listening Tool: RSS Readers
    10. Here’s another analogy
    11. You read the blog in your reader ..
    12. Not here
    13. Twitter: Participate and Listen
    14.  
    15.  
    16. Listen: Twitter Search
    17. Participate
    18. Stream Content
    19. Blog
    20. Photo Sharing: Flickr
    21.  
    22. Video Sharing: YouTube
    23. Social Networking
    24. Social Networks: First Generation 1) I am linked to -> -> to you --->You are linked to her -> -> to her… Source: Slideshare by Rashmi Sinha
    25.  
    26. Now I know all these people!
    27.  
    28.  
    29.  
    30. What is social media, really?
    31. Traditional Media
    32.  
    33. New Media
    34.  
    35.  
    36. Web 1.0
    37. Web 2.0
    38. Click Here
    39. What makes social media different?
    40. It’s not a monologue
    41. It’s a dialogue!
    42.  
    43. Click Here
    44. Here’s a few reasons why social media is important
    45. The Trust Factor
    46. How people are getting info to make decisions With my friends
    47.  
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    49. It’s about engaging with the right 6 people so you can reach lots and lots more ..
    50. Raising Awareness Online, Events, and Taking Action
    51. They asked their audience for ideas
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    62. You can create a blog, Twitter or Facebook profile faster than ….
    63.  
    64. attracting and engaging a passionate community of fans who will share your story ….
    65.  
    66. A little planning first! Objective Audience Strategy Time Metrics Experiment
    67. What is your objective?
    68. Who do you want to reach?
    69. Who are they? Where on the social web will I find my audience? How do they use the social web? What are they talking about? What do they want? It’s also called listening …
    70.  
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    72. Email Marketing Online Merchandising Online Forums Direct Mail Traditional Media Membership & Online Renewal Advertising Brochures Blog YouTube Flickr Facebook Twitter Blend
    73.  
    74. Begin here Hrs/per week # of weeks Generate Buzz Share Content Listen Participate Community Building & Social Networking
    75. Exactly how much time will it take per week?
    76. 5-10 hours per week 10-15 hours per week 20+ hours per week How many hours per week does it take to do Social Media? 5-10 hours per week Listen Participate Spread Buzz Share Content Community Building and Social Networking
    77. Tactics, Tools, Time Listen Participate Community Building & Social Networking Less Time More time 5hr 10hr 15hr 20hr Share Content Generate Buzz
    78. You get out what you put in … You have to invest 3-6 months before you see startling results Einstein’s Theory of Social Media Relativity
    79. How will you measure your success along the way?
    80. Start small, reiterate over and over
    81. The best advice from Wendy Harmon, Red Cross Blogger
    82. <ul><li>A project that won’t take much time and relates to org goals. </li></ul><ul><li>Write down your successes. </li></ul><ul><li>Write down your challenges. </li></ul><ul><li>Ask the people you want to connect with whether they think your outreach and listening is valuable. </li></ul><ul><li>Watch other nonprofits and copy and remix for your next project. </li></ul><ul><li>Rinse, repeat. </li></ul>
    83. Starter Steps … http://shareourstrength08.wikispaces.com
    84. Thank You! Beth’s Blog http://beth.typepad.com Have a blog post topic idea? [email_address]

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