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Transcript

  • 1. Listening Experiment San Francisco Girls Chorus Listening Experiment 06/11/10
  • 2. Objective, Audience, and Integration with Marketing Goals
    • Facebook
    • Twitter
    • Melanie’s blog
    • Foursquare
  • 3.
    • Keywords
      • San Francisco Girls Chorus
      • SF Girls Chorus
      • SF Girls Choir
      • SFGC
      • Susan McMane
    • Keywords:
    • San Francisco Girls Chorus
    • SF Girls Chorus
    • SF Girls Choir
    • SFGC
    • Susan McMane
  • 4.  
  • 5.  
  • 6.
    • Results:
    • Neutral mentions
    • Finding how word spreads
    • Uncovered unauthorized video content through Social Mention
  • 7.
    • Results (continued):
    • Mentions on blogs
    • Radio web mentions
  • 8.
    • Results (continued) :
    • Organizational partners mentioning SFGC in their social media
    • Yelp, YouTube, and FB comments & likes.
  • 9. If you were to do this all over again, what would you do differently? Melanie’s blog Ticket Giveaway
  • 10. Big ah ha!
    • Many links to follow
    • Many organizational partners
    • Glamorous content like wineries, auction items, etc.
    • Video of larger Chorus School levels (III and IV)
  • 11. The more social-media-savvy organizational partners, the better for SFGC social media content!

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