Your SlideShare is downloading. ×
0
Sfgc presentation
Sfgc presentation
Sfgc presentation
Sfgc presentation
Sfgc presentation
Sfgc presentation
Sfgc presentation
Sfgc presentation
Sfgc presentation
Sfgc presentation
Sfgc presentation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Sfgc presentation

536

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
536
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Listening Experiment San Francisco Girls Chorus Listening Experiment 06/11/10
  • 2. Objective, Audience, and Integration with Marketing Goals <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Melanie’s blog </li></ul><ul><li>Foursquare </li></ul>
  • 3. <ul><li>Keywords </li></ul><ul><ul><li>San Francisco Girls Chorus </li></ul></ul><ul><ul><li>SF Girls Chorus </li></ul></ul><ul><ul><li>SF Girls Choir </li></ul></ul><ul><ul><li>SFGC </li></ul></ul><ul><ul><li>Susan McMane </li></ul></ul><ul><li>Keywords: </li></ul><ul><li>San Francisco Girls Chorus </li></ul><ul><li>SF Girls Chorus </li></ul><ul><li>SF Girls Choir </li></ul><ul><li>SFGC </li></ul><ul><li>Susan McMane </li></ul>
  • 4.  
  • 5.  
  • 6. <ul><li>Results: </li></ul><ul><li>Neutral mentions </li></ul><ul><li>Finding how word spreads </li></ul><ul><li>Uncovered unauthorized video content through Social Mention </li></ul>
  • 7. <ul><li>Results (continued): </li></ul><ul><li>Mentions on blogs </li></ul><ul><li>Radio web mentions </li></ul>
  • 8. <ul><li>Results (continued) : </li></ul><ul><li>Organizational partners mentioning SFGC in their social media </li></ul><ul><li>Yelp, YouTube, and FB comments & likes. </li></ul>
  • 9. If you were to do this all over again, what would you do differently? Melanie’s blog Ticket Giveaway
  • 10. Big ah ha! <ul><li>Many links to follow </li></ul><ul><li>Many organizational partners </li></ul><ul><li>Glamorous content like wineries, auction items, etc. </li></ul><ul><li>Video of larger Chorus School levels (III and IV) </li></ul>
  • 11. The more social-media-savvy organizational partners, the better for SFGC social media content!

×