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Session 4 group 2 april 16
 

Session 4 group 2 april 16

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  • Welcome. This is the very session for this project and I’m thrilled that you have decided to participate in this learning journey. I look forward to learning a lot from you. Today’s call is an orientation to the program and an opportunity for you to ask questions.Give my gratitude the The David and Lucile Packard Foundation for supporting this project and my work …1. Review what how your organization applied the networked mindsetand institutional support indicators2. Strategy/Measurement Indicators3. A few practical and tactical tips4. Questions
  • Every few minutes as we get started, tech support reminder, type into the chat, roll call
  • http://www.flickr.com/photos/malinki/2621920871/sizes/o/Start recording about 2 minutes late to let people join *2
  • Welcome. This is the very session for this project and I’m thrilled that you have decided to participate in this learning journey. I look forward to learning a lot from you. Today’s call is an orientation to the program and an opportunity for you to ask questions.Give my gratitude the The David and Lucile Packard Foundation for supporting this project and my work …1. Review what how your organization applied the networked mindsetand institutional support indicators2. Strategy/Measurement Indicators3. A few practical and tactical tips4. Questions
  • Agenda1. Intro/Announcements2. Share Examples of Content Calendars from ParticipantsPalo Alto Art Center: Content Calendar for an EventCEN: http://measure-netnon.wikispaces.com/Center+for+Excellence+in+Nonprofits3. Best practices for content optimization, engagement, and measurement4. Share Examples of POSTImmigrant Legal Resource Center5. Next Steps
  • Here’s a little bit about me – blogger, author, trainer.A lot of my work lately has been designing and facilitating peer learning networks about becoming networked nonprofits and social media– the photo there is a cluster of Packard Fdn. Grantees that focus on family planning … I was in Delhi in June for the start up – an intensive boot camp, followed by remote assistance. There’s were great lunches there, so to avoid people falling asleep … I made them move. The hotel had beautiful three story staircase and they had do laps … so if you do training – incorporating movement and interaction helps people learn and we’re going to do a lot of that today!
  • Each session will include the following related to each best practice: Framework Examples Additional How To Resource Wiki will have links and resources as well as links to notes from call Hub for Journals and Over the Shoulder Learning Wiki will be updated with resources suggested or used by participants during the calls or office hours
  • The action learning projects are very critical to the success of the program .. So I will be measuring
  • You also have to understand audience -- I often get questions, what platform should we be using. I don’t know, ask your audience. You need a good understanding of these questions.
  • Give a quick overview of your organization’’s mission and programs
  • Describe your audiences and what you know aboutthemDescribe your objectives
  • Describe your audiences and what you know aboutthemDescribe your objectives
  • ListeningPromoteEngagementContentChampionsNetworksAnything that is a tactic should come in the tactic section
  • Overview how you will use the tools, not as much detail needed as on the other slidesTalk about how you plan to do this give your staff capacity …
  •   What keeps them up at night? Issues connected to family and community. What are they currently seeing? Good question…from us very little.Where do they go for information? Main Spanish language media (TV and radio)What influences their decisions? Connected to family, to community happenings. What’s important to them? Quality information with entertaining musical programming.What makes them act? We want to connect here with our more popular programs and hosts.
  • Objective 1: Within one year (by mid 2014), RB Twitter followers will reach 2,000 and FB likes will reach 5,000 as measured by numbers on each respective account (e.g. Facebook Insights)Objective 2: By July 2014, we will have a sustained average of 5 weekly retweets and mentions on Twitter. We will have a sustained average of 5 comments on Facebook with 3 shares per week. Objective 3: By July 2014, we will have at least one weekly listener action connected to a tweet or FB comment (listenership on the air, attendance of event, civic participation, etc).
  • We’ve already developed a tweet promo on the air! To prompt listeners to follow us on the air.
  • We’ll keep it focused to Twitter and Facebook for now. However, we’ll keep an eye out on how some staff and volunteers may use other tools such as Tumblr and LinkedIn.
  • Staff and TrainingWho will be responsible for implementation? How many hours per week will be dedicated to social media? What will be the specific job description and responsibilities? What training will you provide?We still need to sort this out. Currently, manager leaders will be by our News Director and our Broadcasting Director, but more hands-on implementation will need to be with younger staff such as Program Manager Jose Moran. We are looking at maintaining a minimum of 5 hours per week. Training will have to specified.TimelineCreate a monthly and weekly timeline of daily implementation tasks. Create your weekly to do list.This will have to remain a work in progress for the next 3-4 months. Sample:Daily- Linea Abierta tweets and program notices, signature program schedules, respond to key FB messages.Weekly- Edición Semanaria, #FF on TwitterBudgetWhile social media is free for the most part, your time is not and you may need to hire additional people to help with implementation or specific tasks. Identify your budget.No immediate budget is planned. But with a clear map and a new website, we are expecting to better clarify a “social media” position or responsibilities that may have a budget in terms of staff hours.
  • CORE Align4/16/2013 Digital StrategyThe CoreAlign Communication Team has been working hard the last month to create a Digital Strategy. We used the POST Framework worksheet, examples Social Media Policies and editorial calendar to create the strategy. Breaking up the work between the team made the project more collaborative. The communications team was recently created (three people, working between 5-10weeks on communications). This was the first project we have completed together. The outcomes of our strategy give us a better sense of where we are at, who our audience is, what platforms we will use to connect with our audience, and how we are going to connect with our audience.We struggled a bit with mapping out an editorial calendar using the templates offered. We created a calendar that works best for us now, but know we will be making adjustments in the near future. Now that we are organized we have started to follow and implement our Media Calendar this week. The Communications Team has weekly calls scheduled so we can continue to implement the digital strategy.One of the next steps we are interested in adding to our Digital Strategy is evaluation and assessment.
  • Content strategy is the technique of creating, curating, repurposing, and sharing relevant and valuable content across your channels (web site, email, print, social, and mobile) to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving results. You need to have a clear logic path from objective, audience, and content – as well as an internal practice that allows you create, curate, repurpose, and track the performance of your social content so you can optimize it.
  • You need to plan out your content, ideally on a monthly basis.Many NGOs use an editorial calendar that is a simple spreadsheet that lists:-Date-Channel-Frequency-Content IdeaThe can be curated or created, but it has to be what your audience will respond to meet your objectives.Photo Source: http://www.flickr.com/photos/peejeebee/4042966090/sizes/o/in/photostream/
  • Describe your audiences and what you know aboutthemDescribe your objectives
  • Describe your audiences and what you know aboutthemDescribe your objectives
  • CORE Align4/16/2013 Digital StrategyThe CoreAlign Communication Team has been working hard the last month to create a Digital Strategy. We used the POST Framework worksheet, examples Social Media Policies and editorial calendar to create the strategy. Breaking up the work between the team made the project more collaborative. The communications team was recently created (three people, working between 5-10weeks on communications). This was the first project we have completed together. The outcomes of our strategy give us a better sense of where we are at, who our audience is, what platforms we will use to connect with our audience, and how we are going to connect with our audience.We struggled a bit with mapping out an editorial calendar using the templates offered. We created a calendar that works best for us now, but know we will be making adjustments in the near future. Now that we are organized we have started to follow and implement our Media Calendar this week. The Communications Team has weekly calls scheduled so we can continue to implement the digital strategy.One of the next steps we are interested in adding to our Digital Strategy is evaluation and assessment.
  • National Abortion Federation (NAF)Although we have been bogged down in breaking news issues, we were able to put together an editorial calendar. However, other than highlighting annual events like the anniversary of Roe v. Wade, International Women's Day, Providers Appreciation Day, and campaigns - we really don't plan what we post on Twitter and Facebook. Most of the content that is posted is dependent on breaking news and or legislative issues. We do regularly post a collection of patient stories to our blog ever Wednesday, called Wednesday's Words from Women. We do try to post something to Facebook something to Facebook daily, so below please find a weeks work of ideas as well as our reach and likes for the following dates: April 8-12CORE Align4/16/2013 Digital StrategyThe CoreAlign Communication Team has been working hard the last month to create a Digital Strategy. We used the POST Framework worksheet, examples Social Media Policies and editorial calendar to create the strategy. Breaking up the work between the team made the project more collaborative. The communications team was recently created (three people, working between 5-10weeks on communications). This was the first project we have completed together. The outcomes of our strategy give us a better sense of where we are at, who our audience is, what platforms we will use to connect with our audience, and how we are going to connect with our audience.We struggled a bit with mapping out an editorial calendar using the templates offered. We created a calendar that works best for us now, but know we will be making adjustments in the near future. Now that we are organized we have started to follow and implement our Media Calendar this week. The Communications Team has weekly calls scheduled so we can continue to implement the digital strategy.One of the next steps we are interested in adding to our Digital Strategy is evaluation and assessment.
  • I didn’t post! Sad, but that’s why drives visitors – when I posted, email goes out, tweets, etc.
  • Will hand out worksheets