The Secrets of
Personal Fundraising
By Beth Kanter

Before We Begin: Housekeeping Details

Logistics: Ask Questions
Type them in
here, click send
Otherwise, I’m talking
into a black hole!

Logistics: Muting
*6 to
*7 to Un- Mute
mute

After the Session …
• An evaluation survey
• And ….

personalfundraising.wikispaces.com/

Wait for the Recording Lady…

The Secrets of
Personal Fundraising
By Beth Kanter

Beth Kanter, Presenter
Photo by Steve Goodman

Rebecca Krause-Hardie, Co-Moderator

What you
need to know
to launch a
successful
campaign!
Learning Goals

What you are starting with ….
2.
3.
1.

Overview
Personal Fundraising Campaign
Social Network(ing)
Fundraising Widget from ChipIn
PayPal
Campaign Steps

Personal Fundraising

Personal Fundraising Campaign

“ It can't be about the cause so much as
the messenger.\"
Katya Andresen, Network For Good

Clear idea of
how the money
will be spent …

Humor helps …

School Leisure
Professional
Friends
Community
YOU
Neighbors
Family
Social Network
Work

Social Network(ing …)

Social networks sites
and social features
enable you fundraise
more effectively …

Social Networks: First Generation
1) I am linked to ->
-> to you
--->You are linked to her ->
-> to her…
Source: Slideshare by Rashmi Sinha

Now I
know
all
these
people!

<embed allowScriptAccess=\"never\"
src=\"http://www.chipin.com/widget/id/846f
b4cf6a8e2a65\"
flashVars=\"chipin_server=www%2Echipin%
2Ecom\" type=\"application/x-shockwave-
flash\"
wmode=\"transparent\" width=\"220\"
height=\"220\">
</embed>

• What
• Account linking
• Account set up

Personal Fundraising Campaign Steps

http://fundraisingwidget.org

Step 1: Campaign Planning
Internal
conversation
Feedback
A Match
Getting
Organized

Ask for feedback …

Line up a matching donation, if possible

Getting
Organized
Goal
$ Amount
Timeline
System
Help me sponsor Leng Sopharath's college education
so she can make a better life for herself

Goal
Exercise:
Type into the Chat
Help me raise $X to do Y for
Z outcome

Step 2: Communications Strategy
The Ask
Prospects
Campaign Materials

The Ask
1. Outcome of donor’s gift
2. Why Important To You
3. Money will be used for …
4. Call to Action
5. Close

Prospects

Campaign Materials
• ChipIn Campaign Page
• Email Messaging
• Blog Posts
• Photographs
• Video

Your Chipin
Campaign Page

Email Messaging

Social Networks
Messaging

Thank you

Leveraging
Your
Social
Network

Don’t Forget Face-to-Face

Saying Thank You!

Be Creative!

Building Relationships with donors

If you are raising money for a
nonprofit …

The Secrets to Success!
1. It’s about you and why you care!
2. Be clear about what the money will do
3. Urgency and humor work
4. Leverage your social network on and
offline
5. Don’t under estimate!
6. Say thank you in visible and creative
ways
7. Be a bridge between your cause and
donors

personalfundraising.wikispaces.com/

Contact Information
Beth Kanter
beth@bethkanter.org
Beth’s Blog
http://beth.typepad.com