Secrets of Personal Fundraising
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Secrets of Personal Fundraising

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    Secrets of Personal Fundraising Secrets of Personal Fundraising Presentation Transcript

    • The Secrets of Personal Fundraising By Beth Kanter
    • Before We Begin: Housekeeping Details
    • Logistics: Ask Questions Type them in here, click send Otherwise, I’m talking into a black hole!
    • Logistics: Muting *6 to *7 to Un- Mute mute
    • After the Session … • An evaluation survey • And ….
    • personalfundraising.wikispaces.com/
    • Wait for the Recording Lady…
    • The Secrets of Personal Fundraising By Beth Kanter
    • Beth Kanter, Presenter Photo by Steve Goodman
    • Rebecca Krause-Hardie, Co-Moderator
    • What you need to know to launch a successful campaign! Learning Goals
    • What you are starting with …. 2. 3. 1.
    • Overview Personal Fundraising Campaign Social Network(ing) Fundraising Widget from ChipIn PayPal Campaign Steps
    • Personal Fundraising
    • Personal Fundraising Campaign
    • “ It can't be about the cause so much as the messenger.quot; Katya Andresen, Network For Good
    • Clear idea of how the money will be spent …
    • Humor helps …
    • School Leisure Professional Friends Community YOU Neighbors Family Social Network Work
    • Social Network(ing …)
    • Social networks sites and social features enable you fundraise more effectively …
    • Social Networks: First Generation 1) I am linked to -> -> to you --->You are linked to her -> -> to her… Source: Slideshare by Rashmi Sinha
    • Now I know all these people!
    • <embed allowScriptAccess=quot;neverquot; src=quot;http://www.chipin.com/widget/id/846f b4cf6a8e2a65quot; flashVars=quot;chipin_server=www%2Echipin% 2Ecomquot; type=quot;application/x-shockwave- flashquot; wmode=quot;transparentquot; width=quot;220quot; height=quot;220quot;> </embed>
    • • What • Account linking • Account set up
    • Personal Fundraising Campaign Steps
    • http://fundraisingwidget.org
    • Step 1: Campaign Planning Internal conversation Feedback A Match Getting Organized
    • Ask for feedback …
    • Line up a matching donation, if possible
    • Getting Organized Goal $ Amount Timeline System Help me sponsor Leng Sopharath's college education so she can make a better life for herself
    • Goal Exercise: Type into the Chat Help me raise $X to do Y for Z outcome
    • Step 2: Communications Strategy The Ask Prospects Campaign Materials
    • The Ask 1. Outcome of donor’s gift 2. Why Important To You 3. Money will be used for … 4. Call to Action 5. Close
    • Prospects
    • Campaign Materials • ChipIn Campaign Page • Email Messaging • Blog Posts • Photographs • Video
    • Your Chipin Campaign Page
    • Email Messaging
    • Social Networks Messaging
    • Thank you
    • Leveraging Your Social Network
    • Don’t Forget Face-to-Face
    • Saying Thank You!
    • Be Creative!
    • Building Relationships with donors
    • If you are raising money for a nonprofit …
    • The Secrets to Success! 1. It’s about you and why you care! 2. Be clear about what the money will do 3. Urgency and humor work 4. Leverage your social network on and offline 5. Don’t under estimate! 6. Say thank you in visible and creative ways 7. Be a bridge between your cause and donors
    • personalfundraising.wikispaces.com/
    • Contact Information Beth Kanter beth@bethkanter.org Beth’s Blog http://beth.typepad.com