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All Staff Meeting at Packard Foundation

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  • http://www.flickr.com/photos/mikebaird/3298842872/Thank so much. I’m very honored to be here. I’m going to share a very quick snapshot of how nonprofits are using social media – selected nonprofits working in the areas related to programs here at the Foundation, including a few grantees.
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  • http://www.flickr.com/photos/franie/471300085/
  • http://www.flickr.com/photos/franie/471300085/

All Staff Meeting at Packard Foundation All Staff Meeting at Packard Foundation Presentation Transcript

  • How Nonprofits Are Using Social Media: A Snapshot
    Beth Kanter, Visiting Scholar Packard Foundation
    Photo by mikebaird
  • Scholar: 40-40-20
  • Beth’s Blog
  • What social media tools are you using personally?
    Photo by Franie
  • Share Pair: How are you using social media? Why?
    Photo by Franie
  • A Snapshot: How Nonprofits Are Using Social Media
    A few principles and a couple of stories ….
  • Understand the Difference
    Traditional Media
    Social Media
    Brand in control
    One way / Delivering a message
    Repeating the message
    Focused on the brand
    Educating
    Organization creates content
    Audience in control
    Two way / Being a part of a conversation
    Adapting the message/ beta
    Focused on the audience / Adding value
    Influencing, involving
    User created content / Co-creation
    Source: Slide 10 from "What's Next In Media?" by Neil Perkin
  • The Tower and The Cloud
    Flickr photos by jamesjordan
  • Pick tools strategically to met objectives
  • Community Building & Social Networking
    GenerateBuzz
    ShareStory
    Engage
    Listen
    Social Media: Strategy Blocks
    Crawl ………..……Walk …….…….. Run ……..…………….Flyl
    Source: WeAreMedia
  • Listening Comes First: The Red Cross
    First project was a listening project over three years ago
    People were talking and they needed to listen
    At first, felt like going to war, but changed internal perception of social media
  • Listen: Monitor, Compile, Distribute
    I took an American Red Cross class I thought was less than satisfactory. […] The local chapter director. called me to talk about it honestly. They care about me and they’re willing to go the extra mile. I am now significantly more likely to take another class than I was before.” - Blogger
  • Listening: The Gateway Drug
    • Changes internal perception of social media value
    • Improves relationships with audience and identifies influencers
    • Incremental improvements for campaigns
    • Working with affiliates
  • Influencer complaining …
    Customer service issue
    Relationship building
    Staff determines comments or tweets that need response
  • Crowdsourcing the Institution’s Strategic Vision
  • Engage
  • People share their wildlife sightings
  • Empowering supporters without loosing control …
  • Thank You!
    Beth’s Bloghttp://beth.typepad.com
    Have a social media question?Want to set up a coaching?
    bkanter@packard.org