All Staff Meeting at Packard Foundation

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  • http://www.flickr.com/photos/mikebaird/3298842872/Thank so much. I’m very honored to be here. I’m going to share a very quick snapshot of how nonprofits are using social media – selected nonprofits working in the areas related to programs here at the Foundation, including a few grantees.
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  • http://www.flickr.com/photos/franie/471300085/
  • http://www.flickr.com/photos/franie/471300085/
  • All Staff Meeting at Packard Foundation

    1. How Nonprofits Are Using Social Media: A Snapshot<br />Beth Kanter, Visiting Scholar Packard Foundation<br />Photo by mikebaird<br />
    2. Scholar: 40-40-20<br />
    3. Beth’s Blog<br />
    4. What social media tools are you using personally?<br />Photo by Franie<br />
    5. Share Pair: How are you using social media? Why? <br />Photo by Franie<br />
    6. A Snapshot: How Nonprofits Are Using Social Media<br />A few principles and a couple of stories ….<br />
    7. Understand the Difference<br />Traditional Media <br />Social Media<br />Brand in control<br />One way / Delivering a message<br />Repeating the message<br />Focused on the brand<br />Educating<br />Organization creates content<br />Audience in control<br />Two way / Being a part of a conversation<br />Adapting the message/ beta<br />Focused on the audience / Adding value<br />Influencing, involving<br />User created content / Co-creation<br />Source: Slide 10 from &quot;What&apos;s Next In Media?&quot; by Neil Perkin<br />
    8. The Tower and The Cloud<br />Flickr photos by jamesjordan<br />
    9. Pick tools strategically to met objectives<br />
    10. Community Building & Social Networking<br />GenerateBuzz<br />ShareStory<br />Engage<br />Listen<br />Social Media: Strategy Blocks<br />Crawl ………..……Walk …….…….. Run ……..…………….Flyl<br />Source: WeAreMedia<br />
    11. Listening Comes First: The Red Cross<br />First project was a listening project over three years ago<br />People were talking and they needed to listen<br />At first, felt like going to war, but changed internal perception of social media<br />
    12. Listen: Monitor, Compile, Distribute<br />I took an American Red Cross class I thought was less than satisfactory. […] The local chapter director. called me to talk about it honestly. They care about me and they’re willing to go the extra mile. I am now significantly more likely to take another class than I was before.” - Blogger<br />
    13. Listening: The Gateway Drug<br /><ul><li> Changes internal perception of social media value
    14. Improves relationships with audience and identifies influencers
    15. Incremental improvements for campaigns
    16. Working with affiliates</li></li></ul><li>Influencer complaining …<br />Customer service issue<br />Relationship building<br />Staff determines comments or tweets that need response<br />
    17. Crowdsourcing the Institution’s Strategic Vision <br />
    18. Engage<br />
    19. People share their wildlife sightings<br />
    20. Empowering supporters without loosing control …<br />
    21. Thank You! <br />Beth’s Bloghttp://beth.typepad.com<br />Have a social media question?Want to set up a coaching?<br />bkanter@packard.org<br />

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