Spectra Gram: Using social media in our organization’s communications strategy is valuable AGREE STRONGLY DISAGREE STRONGLY Somewhere in between?
Sustainable Social Media Uses Multi-Channels Inside/Outside Generate Buzz, Spreads Ideas Social Content Engage Listen Integrated with Overall Communications, Internet Strategy, or ProgramHelps Drives Offline Action or Behavior Change
acticaches Sustainable Social Media: Picking Tools Uses Multi-ChannelInside/Outside GenerateBuzz, Spread Ideas Social Content Listen Engage 10hr 15hr 20hr Crawl ………..……Walk …….…….. Run ……..…………….Flyl Less Time
Share Pairs Are you in the crawl, walk, run, or fly stage with your social media? Photo by Franie What does that look like? What’s needed to get you to the next stage?
A Social Culture: Looks less like this ….. Source: David Armano The Micro-Sociology of Networks
And more like this …. With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks
Loss of control over their branding and marketing messages Dealing with negative comments Addressing personality versus organizational voice (trusting employees) Make mistakes Make senior staff too accessible Perception of wasted of time and resources Suffering from information overload already, this will cause more
Summary: Social Media should be integrated into your organization’s communications or program plan You can be successful with small incremental steps matched to your capacity Experiment, Measure, Learn, and Refine
Beth Kanter http://www.bethkanter.org Visiting Scholar Packard Foundation – Coaching and Peer Learning