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Pop! Tech Remix: Social Media Strategy Game Beth KanterVisiting Scholar, Packard Foundation
Agenda 3:00-3:45Introduction & Principles 3:45-4:30 Small Groups To Play The Game 4:30-5:00Share and Reflect Agenda Experience social media strategy brainstorm that integrates with overall communications objectives A base for deeper one-on-one consult on tactics
A quick scan of your social media ant trails …
Principles Online/Offline Listen first, real time tracking, leads to engaging The Social Life of Content Platform for Self-Organizing Staff time and expertise The right metrics Small pilots and Reiterate Assess organizational culturea
A homeless person isn’t someone you pass on your way to a high-end restaurant…
Listening As Brand Monitoring I took an American Red Cross class I thought was less than satisfactory. […] The local chapter director. called me to talk about it honestly. They care about me and they’re willing to go the extra mile. I am now significantly more likely to take another class than I was before.” - Blogger
Influencer complaining … Customer service issue Relationship building Listening leads to engagement …
“It is important to connect with people based on their interests (I will sometimes search twitter for "kids outside" and then compliment them on giving their kids a green hour!) ” Danielle Brigida
Pick a social media project that won’t take much time Write down successes Write down challenges Ask or listen to the people you connect with about what worked and what didn't Watch other nonprofits and copy and remix for your next project. Rinse, repeat.
Creating A Safe Place: Experiment and Reiterate Identify worst case scenarios Develop contingency plans Prepare for the failures
Principles Online/Offline Listen first, real time tracking, leads to engaging The Social Life of Content and Messaging Platform for Self-Organizing Staff time and expertise The right metrics Small pilots and Reiterate Assess organizational culturea
Human Spectragram: Experience with social media
You want to build a global online earth worm sustainability community. You want to bring together supporters, gardeners, sustainable foodies, climate activists, green materials businesses, students, designers, and conservationists to create a movement powerful enough to respond to any earth worm conservation emergency anywhere swiftly and efficiently.
Community Building & Social Networking GenerateBuzz Social Content Engage Listen 3. Review Strategy Blocks
Social Content acticaches Social Media: Tactics and Tools Community Building & Social Networking GenerateBuzz Listen Engagement 10hr 15hr 20hr Support Overall Communications and Internet Strategy Less Time