PopTech Slides

  • 2,350 views
Uploaded on

Slide deck

Slide deck

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
2,350
On Slideshare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
0
Comments
2
Likes
6

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Pop! Tech Remix: Social Media Strategy Game
    Beth KanterVisiting Scholar, Packard Foundation
  • 2. Agenda
    3:00-3:45Introduction & Principles
    3:45-4:30
    Small Groups To Play The Game
    4:30-5:00Share and Reflect
    Agenda
    Experience social media strategy brainstorm that integrates with overall communications objectives
    A base for deeper one-on-one consult on tactics
  • 3. Scholar 2.0: Open Source Knowledge
  • 4. David Wilcox
    http://socialmedia.wikispaces.com/Social+media+game
  • 5. http://internet-fundraising.wikispaces.com/
  • 6. Photo by Preetam Rai
  • 7.
  • 8. What’s your burning question? Share it Twitter style!
    Re-tweet the other person’s question to two other people
  • 9.
  • 10. Principles
    Flickr Photo by toby_maloy
  • 11. A quick scan of your social media ant trails …
  • 12. Principles
    Online/Offline
    Listen first, real time tracking, leads to engaging
    The Social Life of Content
    Platform for Self-Organizing
    Staff time and expertise
    The right metrics
    Small pilots and Reiterate
    Assess organizational culturea
  • 13. 1. A Bridge to Offline Action/Change
  • 14.
  • 15.
  • 16. 2. Listening First, Real Time Tracking, Engaging
  • 17. Listening As Market Research
  • 18. A homeless person
    isn’t someone you
    pass on your way
    to a high-end
    restaurant…
  • 19. Listening As Brand Monitoring
    I took an American Red Cross class I thought was less than satisfactory. […] The local chapter director. called me to talk about it honestly. They care about me and they’re willing to go the extra mile. I am now significantly more likely to take another class than I was before.” - Blogger
  • 20. Influencer complaining …
    Customer service issue
    Relationship building
    Listening leads to engagement …
  • 21. Listening as real-time early warning system
  • 22.
  • 23. Engaging in the Conversation Strategically
  • 24.
  • 25.
  • 26.
  • 27. “It is important to connect with people based on their interests (I will sometimes search twitter for "kids outside" and then compliment them on giving their kids a green hour!) ”
    Danielle Brigida
  • 28. The Social Life of Content
  • 29. Spreadable Seeds
    Audience?
  • 30. Social Content: Home Base and Outposts
    How do you integrate channels?
  • 31. User Generated Content
  • 32. Social Content Strategy
  • 33. Platform for Self-Organizing
  • 34. Crowdsourcing
  • 35. Empowering supporters without loosing control …
  • 36.
  • 37. Time and Expertise
  • 38. Well, maybe not dead
    Pick the right metrics to understand what is and what isn’t working
  • 39. The Right Metrics
    KD Paine
  • 40.
  • 41. Pick a social media project that won’t take much time
    Write down successes
    Write down challenges
    Ask or listen to the people you connect with about what worked and what didn't
    Watch other nonprofits and copy and remix for your next project.
    Rinse, repeat.
  • 42. Creating A Safe Place: Experiment and Reiterate
    Identify worst case scenarios
    Develop contingency plans
    Prepare for the failures
  • 43. Principles
    Online/Offline
    Listen first, real time tracking, leads to engaging
    The Social Life of Content and Messaging
    Platform for Self-Organizing
    Staff time and expertise
    The right metrics
    Small pilots and Reiterate
    Assess organizational culturea
  • 44. Human Spectragram: Experience with social media
  • 45.
  • 46. You want to build a global online earth worm sustainability community. You want to bring together supporters, gardeners, sustainable foodies, climate activists, green materials businesses, students, designers, and conservationists to create a movement powerful enough to respond to any earth worm conservation emergency anywhere swiftly and efficiently.
  • 47. 2. Use the people cards to identify audience
  • 48. Community Building & Social Networking
    GenerateBuzz
    Social Content
    Engage
    Listen
    3. Review Strategy Blocks
  • 49. Social Content
    acticaches
    Social Media: Tactics and Tools
    Community Building & Social Networking
    GenerateBuzz
    Listen
    Engagement
    10hr
    15hr
    20hr
    Support Overall Communications and Internet Strategy
    Less Time
  • 50. 3. Pick Your Tools: You Only Get Ten Points!
  • 51. 4. Real Life Happens, Revise
  • 52. 5. Group Report
    • Summarize strategy
    • 53. Summarize discussions
    6. Reflection
    • What did you learn that you can apply to your social media strategy?
    • 54. What help or resources do you need to move forward?
    • 55. What’s one small thing you can do?
  • Objective
    Identify Audience
    Review the Strategy Approaches
    Pick Tools
    Report: Strategy
    Full Group Discussion: What did you learn that you can apply?
  • 56. Thank You!
    Beth’s Bloghttp://beth.typepad.com
    Have a blog post topic idea?beth@bethkanter.org