Pop! Tech Remix: Social Media Strategy GameBeth KanterVisiting Scholar, Packard Foundation

Agenda3:00-3:45Introduction & Principles3:45-4:30Small Groups To Play The Game4:30-5:00Share and ReflectAgendaExperience social media strategy brainstorm that integrates with overall communications objectivesA base for deeper one-on-one consult on tactics

Scholar 2.0: Open Source Knowledge

David Wilcoxhttp://socialmedia.wikispaces.com/Social+media+game

http://internet-fundraising.wikispaces.com/

Photo by Preetam Rai

What’s your burning question? Share it Twitter style!Re-tweet the other person’s question to two other people

PrinciplesFlickr Photo by toby_maloy

A quick scan of your social media ant trails …

PrinciplesOnline/OfflineListen first, real time tracking, leads to engagingThe Social Life of ContentPlatform for Self-OrganizingStaff time and expertiseThe right metricsSmall pilots and ReiterateAssess organizational culturea

1. A Bridge to Offline Action/Change

2. Listening First, Real Time Tracking, Engaging

Listening As Market Research

A homeless person isn’t someone you pass on your way to a high-end restaurant…

Listening As Brand MonitoringI took an American Red Cross class I thought was less than satisfactory. […] The local chapter director. called me to talk about it honestly. They care about me and they’re willing to go the extra mile. I am now significantly more likely to take another class than I was before.” - Blogger

Influencer complaining …Customer service issueRelationship buildingListening leads to engagement …

Listening as real-time early warning system

Engaging in the Conversation Strategically

“It is important to connect with people based on their interests (I will sometimes search twitter for "kids outside" and then compliment them on giving their kids a green hour!) ”Danielle Brigida

The Social Life of Content

Spreadable SeedsAudience?

Social Content: Home Base and OutpostsHow do you integrate channels?

User Generated Content

Social Content Strategy

Platform for Self-Organizing

Crowdsourcing

Empowering supporters without loosing control …

Time and Expertise

Well, maybe not deadPick the right metrics to understand what is and what isn’t working

The Right MetricsKD Paine

Pick a social media project that won’t take much timeWrite down successes Write down challenges Ask or listen to the people you connect with about what worked and what didn't Watch other nonprofits and copy and remix for your next project. Rinse, repeat.

Creating A Safe Place: Experiment and ReiterateIdentify worst case scenariosDevelop contingency plansPrepare for the failures

PrinciplesOnline/OfflineListen first, real time tracking, leads to engagingThe Social Life of Content and MessagingPlatform for Self-OrganizingStaff time and expertiseThe right metricsSmall pilots and ReiterateAssess organizational culturea

Human Spectragram: Experience with social media

You want to build a global online earth worm sustainability community. You want to bring together supporters, gardeners, sustainable foodies, climate activists, green materials businesses, students, designers, and conservationists to create a movement powerful enough to respond to any earth worm conservation emergency anywhere swiftly and efficiently.

2. Use the people cards to identify audience

Community Building & Social NetworkingGenerateBuzzSocial ContentEngageListen3. Review Strategy Blocks

Social ContentacticachesSocial Media: Tactics and ToolsCommunity Building & Social NetworkingGenerateBuzzListenEngagement 10hr 15hr 20hrSupport Overall Communications and Internet StrategyLess Time

3. Pick Your Tools: You Only Get Ten Points!

4. Real Life Happens, Revise

5. Group ReportSummarize strategy Summarize discussions6. ReflectionWhat did you learn that you can apply to your social media strategy? What help or resources do you need to move forward? What’s one small thing you can do?

Summarize strategy

Summarize discussions

What did you learn that you can apply to your social media strategy?

What help or resources do you need to move forward?

What’s one small thing you can do?

ObjectiveIdentify Audience Review the Strategy Approaches Pick ToolsReport: Strategy Full Group Discussion: What did you learn that you can apply?

Thank You! Beth’s Bloghttp://beth.typepad.comHave a blog post topic idea?beth@bethkanter.org