Your SlideShare is downloading. ×
  • Like
  • Save
Packard socialmedia-lab-module-5-readiness
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Packard socialmedia-lab-module-5-readiness

  • 287 views
Published

http://social-media-lab.wikispaces.com/

Published in Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
287
On SlideShare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • http://www.flickr.com/photos/ableman/144373997/
  • http://www.flickr.com/photos/jamesjordan/2751393381/http://www.flickr.com/photos/mkrigsman/3428179614/http://beth.typepad.com/beths_blog/2009/05/mark-pesce-at-cua09-think-like-a-cloud-make-a-storm-kill-the-tower.html
  • The remedy – education, discussion, policyLooks at the opportunity costs if they don’t participateConsider the worse case scenarios and have a policy that addresses
  • http://www.flickr.com/photos/niassembly/3635214394/
  • http://www.flickr.com/photos/hermida/490868828/

Transcript

  • 1. Leveraging Social Media:Understanding Strategy and Putting it into Practice
    Module 5: Social Media Readiness
    This project is being generously supported by the David and Lucile Packard Foundation
  • 2. Photo: ableman
    A Loss of Control …
  • 3. A different way of working …
    Flickr photos by jamesjordan
  • 4. Common Social Media Myths
    Loss of control over their branding and marketing messages
    Dealing with negative comments
    Addressing personality versus organizational voice (trusting employees)
    Fear of failure
    Perception of wasted of time and resources
    Suffering from information overload already, this will cause more
  • 5.
  • 6. Exercise 1: You already know the answers!
  • 7. Role Playing Exercise
  • 8. Spectra Gram:
    How ready is your organization to embrace and adopt social media?
    NOT AT ALL
    VERY
    Somewhere in between?
  • 9. Discussion
    What has been the greatest asset that has allowed your organization to be ready/not ready?What doubt, fears do you have?What is one thing you will do next in terms of readiness?