Leveraging Social Media:Understanding Strategy and Putting it into Practice<br />Module 6b-1:  Twitter Mini-Workshop<br />...
This Deck Is A  Remix! <br />
Twitter:  What<br />140 Characters of Bon Mots<br />
Why – Information/Insight, Marketing, Data Mining, Social Circles, Connections, and Spreading<br />
Twitter:  Who<br />Average tweet = 1x in 72 days<br />Most tweeters have 25 or fewer followers<br />90/10 rule – Influence...
Twitter: How<br />
Listen First: Twitter As Focus Group<br />
Source: Nina Simonhttp://museumtwo.blogspot.com<br />
Source: Nina Simonhttp://museumtwo.blogspot.com<br />
Source: Nina Simonhttp://museumtwo.blogspot.com<br />
They think the people who work at the Smithsonian are cool<br />Source: Nina Simonhttp://museumtwo.blogspot.com<br />
Source: Nina Simonhttp://museumtwo.blogspot.com<br />
Source: Nina Simonhttp://museumtwo.blogspot.com<br />
Engage and Build<br />Your Network<br />
Twitter for Buzz<br />
Networked Effect<br />
Getting Started: The 7 Steps<br />Sign Up<br />Set Up Your Profile<br />Listen First<br />Find & Follow People<br />Add De...
What’s Your Twitter Brand?<br />
The Nonprofit Brand<br />
Staffer with Nonprofit Affiliation<br />
CEO or Executive Director Brand<br />
The Hybrid <br />
Basic Listening First<br />Twitter Home Page – List of tweets<br />People you are following<br />26<br />Twitter for Us - ...
Use Lists To Manage Followers<br />27<br />
Basic Searching<br />28<br />Twitter for Us - Part II<br /><ul><li>Key words relevant to your cause or organization</li></...
7 Ways to Turbocharge Twitter<br />Be Informative<br />Use #hashtags# and keywords<br />Talk to people<br />Share & Shouto...
The Science of Re-tweeting<br />@DanZarrella<br />Ask for Retweet<br />Use Nouns<br />Colons  Rule!<br />
Ask for the ReTweet<br />
ReTweets are Noun Heavy<br />
ReTweets have More Punctuation: Colons Rule<br />
Twitter Tools<br />Desktop Tweeting<br />Mobile Tweeting<br />Tracking<br />
Desktop Tweeting<br />
TweetDeck.com<br />37<br />Twitter for Us - Part II<br />
38<br />Twitter for Us - Part II<br />
SEED<br />Track the<br />Whole Funnel<br />Identify Influencers<br />ATTENTION<br />Tweet Impressions<br />ENGAGEMENT<br /...
Seed:  Twitalyzer to identify Influencers <br />  # followers   # unique references   Frequency RT you  Frequency RT other...
Reach:  What the Hashtag  Tweets<br />
Engagement: Bit.ly for  Click Thrus<br />
Getting Started: The 7 Steps<br />Sign Up<br />Set Up Your Profile<br />Listen First<br />Find & Follow People<br />Add De...
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  • http://www.flickr.com/photos/wwworks/3058182308/
  • Why – Information/Insight, Marketing, Data Mining, Social Circles
  • Twitter.com’s growth flattened last year. More people are using apps BUT also some people have come and gone. Twitter has limited utility and is best used for finding influentials and dialoguing with the types of supporters who can lead others.90/10 rule = 10% of Tweeters tweet 90% of tweetsTwitter will stay important for those who want the news first – that includes journalists, bloggers, activists and politicos!Soon, there will be a “twitter for normal people” so best to understand now how information spreads and power wields influence in this type of environment.
  • Notes: Profiles are for individual people – not for organizations. For orgs – create a Page. Many orgs also have Groups and Causes. Be aware of search engine optimization when you are setting up your page’s title and description; include both the acronym AND the full name of your org along with a link back to your main website.Walls have their own newsfeeds where Page activity and threaded discussion are shown. Pages also have tabs for Page Info, Photos, Notes, Applications, and other customizable boxes. You can also use FBML (like HTML) to customize your page tabs.You can create Facebook applications that appear both as a tab on your page and elsewhere in FB.
  • But what is different about Twitter and social media tools is the networked effect –
  • Notes:
  • Notes:
  • Packard socialmedia lab-module7b-twitter-dan

    1. 1. Leveraging Social Media:Understanding Strategy and Putting it into Practice<br />Module 6b-1: Twitter Mini-Workshop<br />This project is being generously supported by the David and Lucile Packard Foundation<br />
    2. 2. This Deck Is A Remix! <br />
    3. 3. Twitter: What<br />140 Characters of Bon Mots<br />
    4. 4. Why – Information/Insight, Marketing, Data Mining, Social Circles, Connections, and Spreading<br />
    5. 5. Twitter: Who<br />Average tweet = 1x in 72 days<br />Most tweeters have 25 or fewer followers<br />90/10 rule – Influencers - offline influence<br />
    6. 6. Twitter: How<br />
    7. 7. Listen First: Twitter As Focus Group<br />
    8. 8. Source: Nina Simonhttp://museumtwo.blogspot.com<br />
    9. 9. Source: Nina Simonhttp://museumtwo.blogspot.com<br />
    10. 10. Source: Nina Simonhttp://museumtwo.blogspot.com<br />
    11. 11. They think the people who work at the Smithsonian are cool<br />Source: Nina Simonhttp://museumtwo.blogspot.com<br />
    12. 12. Source: Nina Simonhttp://museumtwo.blogspot.com<br />
    13. 13. Source: Nina Simonhttp://museumtwo.blogspot.com<br />
    14. 14. Engage and Build<br />Your Network<br />
    15. 15. Twitter for Buzz<br />
    16. 16. Networked Effect<br />
    17. 17.
    18. 18. Getting Started: The 7 Steps<br />Sign Up<br />Set Up Your Profile<br />Listen First<br />Find & Follow People<br />Add Desktop & Mobile Clients<br />Engage & Converse<br />Measure, Reflect & Improve<br />
    19. 19. What’s Your Twitter Brand?<br />
    20. 20. The Nonprofit Brand<br />
    21. 21. Staffer with Nonprofit Affiliation<br />
    22. 22. CEO or Executive Director Brand<br />
    23. 23. The Hybrid <br />
    24. 24.
    25. 25.
    26. 26. Basic Listening First<br />Twitter Home Page – List of tweets<br />People you are following<br />26<br />Twitter for Us - Part II<br />
    27. 27. Use Lists To Manage Followers<br />27<br />
    28. 28. Basic Searching<br />28<br />Twitter for Us - Part II<br /><ul><li>Key words relevant to your cause or organization</li></li></ul><li>Search a “hashtag”<br />29<br />Twitter for Us - Part II<br />
    29. 29. 7 Ways to Turbocharge Twitter<br />Be Informative<br />Use #hashtags# and keywords<br />Talk to people<br />Share & ShoutoutAKA Re-tweet<br />Thank people<br />Use Twitter tools<br />
    30. 30. The Science of Re-tweeting<br />@DanZarrella<br />Ask for Retweet<br />Use Nouns<br />Colons Rule!<br />
    31. 31. Ask for the ReTweet<br />
    32. 32. ReTweets are Noun Heavy<br />
    33. 33. ReTweets have More Punctuation: Colons Rule<br />
    34. 34. Twitter Tools<br />Desktop Tweeting<br />Mobile Tweeting<br />Tracking<br />
    35. 35. Desktop Tweeting<br />
    36. 36. TweetDeck.com<br />37<br />Twitter for Us - Part II<br />
    37. 37. 38<br />Twitter for Us - Part II<br />
    38. 38. SEED<br />Track the<br />Whole Funnel<br />Identify Influencers<br />ATTENTION<br />Tweet Impressions<br />ENGAGEMENT<br />Click Thrus<br />Retweets<br />CONVERSION<br />Sign ups<br />Donations<br />
    39. 39.
    40. 40. Seed: Twitalyzer to identify Influencers <br />  # followers   # unique references   Frequency RT you  Frequency RT others   Relative frequency updates<br />
    41. 41. Reach: What the Hashtag Tweets<br />
    42. 42. Engagement: Bit.ly for Click Thrus<br />
    43. 43. Getting Started: The 7 Steps<br />Sign Up<br />Set Up Your Profile<br />Listen First<br />Find & Follow People<br />Add Desktop & Mobile Clients<br />Engage & Converse<br />Measure, Reflect & Improve<br />

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